Write Right, Right Now. Get Your Blog On!
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Write Right, Right Now. Get Your Blog On!

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Presentation given at Virtual Real Estate Bar Camp on Jan 4, 2009.

Presentation given at Virtual Real Estate Bar Camp on Jan 4, 2009.

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    Write Right, Right Now. Get Your Blog On! Write Right, Right Now. Get Your Blog On! Presentation Transcript

    • Write Right, Right Now. Get Your Blog On! Virtual Real Estate Bar Camp Jay Thompson Broker / Owner – Thompson’s Realty PhoenixRealEstateGuy.com RealtyTechHelp.com
    • What we’ll cover
      • Get your blog on!
        • Why you write
        • What to write
        • When to write
        • How to write
      • Q & A’s
    • Why you Write
      • Ultimately, you write to gain clients
      • Have a goal
        • Subscribers
        • Search registrations
        • Contact forms submitted
        • “Commission Checks” is too vague
        • Define it, track it, modify as needed
    • What to Write
      • Write what you are passionate about…
        • Your readers will sense your passion. Or not.
      • Write for your readers, not Google.
        • Google is smart, so are your readers.
    • What to Write
      • Don’t obsess on ranking for “Your City Real Estate”
        • Target “long tail” terms:
          • Subdivisions
          • Parts of your city as opposed to the whole
          • Niche markets – golf course homes, first time buyers, price ranges, foreclosures
      • Your blog doesn’t have to be just real estate
        • Let your personality through
    • What to Write
      • Writer’s Block?
        • Mine real estate forums for questions:
          • Trulia Voices Q&A
          • Zillow Advice
        • Google “ real estate blog topics ”
        • Read other real estate blogs
          • Build on ideas, DO NOT take content!
    • When to Write
      • “One off” content
      • “Evergreen” content
        • Not time specific
        • Long lasting
      • Time sensitive content
        • Local events
        • Legislative events
        • Announcements
    • Sometimes it pays to be timely
    • Sometimes it pays to be timely
    • Be Timely
      • Set up Google alerts
        • “ City real estate”
        • “ city grand opening”
      • Subscribe to Chamber of Commerce updates
      • Subscribe to local newspaper’s RSS feeds
      • Track legislation on OpenCongress.org
    • How to Write
      • Accept the fact most won’t read your entire article.
      • Readers scan blogs, much like newspapers.
      • The “F shape”
    • Eyetracking Heatmap
    • Taking Advantage of the F Shape
      • Titles are important – to readers and search engines
        • Titles are the newsprint equivalent of headlines
        • Write the title AFTER the article
        • Keywords are important, but don’t stuff
    • Taking Advantage of the F Shape
      • The first paragraph is the most important
      • Break up blocks of text
        • Sub-headings
        • Indent
        • Lists
      • Split lengthy tomes into multiple parts
      • White space is your friend
    • HTML php CSS meta tags <H1> keyword density – Oh My!
      • Forget all this stuff
      • Just WRITE
        • Write like you speak
        • Write consistently
        • Vary your content
        • Be real / authentic / transparent / YOU
        • BUILD TRUST
    • Attracting Attention
      • Prospective clients
      • Local people
      • Search engines
      • Other agents
      • Media
      • Consistency is key for all 3.
      • It takes practice
      • IT TAKES TIME
    • Thanks!!
      • Questions? Contact me:
        • [email_address]
      • Please consider donating to the Warmath Children College Fund
      • This presentation will be available on Slideshare shortly after the webinar:
        • http://www.slideshare.net/PhoenixREGuy
        • http:// tpreg.com
    • Sites of Interest
      • Copy Blogger
      • Pro Blogger
      • Eye Tracking Research - http://www.useit.com/eyetracking/
      • Phoenix Real Estate Guy ! ;)