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Spokesperson Training Facilitated by  Celia Alario, ‘PR for People & the Planet’  [email_address]  / 435.259.3955
Roadside Assistance From:  <ul><li>Spin Project </li></ul><ul><li>Fenton Communications </li></ul><ul><li>Vicki Post </li>...
Rules of the Road <ul><li>Bring Yourself </li></ul><ul><li>Be Yourself </li></ul><ul><li>Stretch Yourself </li></ul><ul><l...
Pot Holes to Avoid <ul><li>Excessive, distracting hand gestures </li></ul><ul><li>Tapping a foot/pen, swaying or jiggling ...
Assume the Driver’s Seat <ul><li>Prioritize </li></ul><ul><li>Practice </li></ul><ul><li>Prepare  </li></ul><ul><li>Perspe...
ABC’s (Plus F&T)  <ul><li>Acknowledge </li></ul><ul><li>Bridge  </li></ul><ul><li>Communicate </li></ul><ul><li>Flagging <...
Sights & Sounds <ul><li>It is not a conversation, but use a conversational tone </li></ul><ul><li>Find the emotions that f...
More Sights & Sounds <ul><li>Vary the tone, intonation and word emphasis </li></ul><ul><li>Vary the dynamics:  pitch, spee...
Check for Signs <ul><li>Elements:  One Approach –  Problem, Solution, Action </li></ul><ul><li>Claim What You WANT,  Not J...
Look Both Ways <ul><li>Clarity,  Consistency, Credibility </li></ul><ul><li>Anecdotes, Metaphors And Stories  </li></ul><u...
DO try this at home! <ul><ul><ul><li>Pitch call practice games </li></ul></ul></ul><ul><ul><ul><li>Call yourself and leave...
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Media Alliance Spokes Hwy Nov 08

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This is a spokesperson training template for an 8 hour interactive media training that Celia Alario offers via Media Alliance

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Transcript of "Media Alliance Spokes Hwy Nov 08"

  1. 1. Spokesperson Training Facilitated by Celia Alario, ‘PR for People & the Planet’ [email_address] / 435.259.3955
  2. 2. Roadside Assistance From: <ul><li>Spin Project </li></ul><ul><li>Fenton Communications </li></ul><ul><li>Vicki Post </li></ul>
  3. 3. Rules of the Road <ul><li>Bring Yourself </li></ul><ul><li>Be Yourself </li></ul><ul><li>Stretch Yourself </li></ul><ul><li>Default to Trust </li></ul><ul><li>Vegas Rules </li></ul><ul><li>… yours? </li></ul>
  4. 4. Pot Holes to Avoid <ul><li>Excessive, distracting hand gestures </li></ul><ul><li>Tapping a foot/pen, swaying or jiggling body </li></ul><ul><li>Pause words (um, uh, like) </li></ul><ul><li>Reiterating the opposition’s statements </li></ul><ul><li>Repeating the reporter’s question </li></ul><ul><li>Letting a hostile question or comment fluster you </li></ul>
  5. 5. Assume the Driver’s Seat <ul><li>Prioritize </li></ul><ul><li>Practice </li></ul><ul><li>Prepare </li></ul><ul><li>Perspective </li></ul>
  6. 6. ABC’s (Plus F&T) <ul><li>Acknowledge </li></ul><ul><li>Bridge </li></ul><ul><li>Communicate </li></ul><ul><li>Flagging </li></ul><ul><li>Touch-n-Go </li></ul>
  7. 7. Sights & Sounds <ul><li>It is not a conversation, but use a conversational tone </li></ul><ul><li>Find the emotions that fit the situation and use them (but be careful--ie: articulate your anger, don’t express it!) </li></ul><ul><li>Add personal inflection </li></ul><ul><li>Speak at a normal volume, stress key points by raising your intensity level and pitch, NOT your voice </li></ul><ul><li>Watch for ‘up talk’ </li></ul>
  8. 8. More Sights & Sounds <ul><li>Vary the tone, intonation and word emphasis </li></ul><ul><li>Vary the dynamics: pitch, speed, volume and emphasis (practice phrase: ‘Don’t you ever dare do that to me again’ and ‘That was fantastic. Thank you so much’) </li></ul><ul><li>Listen to yourself and get to know what you sound like. If you would like to sound a little different, practice imitating those voices that please you </li></ul><ul><li>Keep expanding your vocal range. The wider your range, the more colorful and interesting your voice will be </li></ul>
  9. 9. Check for Signs <ul><li>Elements: One Approach – Problem, Solution, Action </li></ul><ul><li>Claim What You WANT, Not Just What You Don’t Want </li></ul><ul><li>Relevance </li></ul><ul><li>Shared Values/Public Need </li></ul><ul><li>Universal Appeal </li></ul>
  10. 10. Look Both Ways <ul><li>Clarity, Consistency, Credibility </li></ul><ul><li>Anecdotes, Metaphors And Stories </li></ul><ul><li>Changing Attitudes And Behaviors </li></ul><ul><li>Barriers & Benefits </li></ul><ul><li>What Will Journalists Ask? What Will The ‘Opposition’ Say? </li></ul><ul><li>What Is Your Dream Headline/Photo? </li></ul><ul><li>Messages Vs. Slogans </li></ul>
  11. 11. DO try this at home! <ul><ul><ul><li>Pitch call practice games </li></ul></ul></ul><ul><ul><ul><li>Call yourself and leave a voicemail </li></ul></ul></ul><ul><ul><ul><li>Write an LTE </li></ul></ul></ul><ul><ul><ul><li>Call into talk radio shows </li></ul></ul></ul><ul><ul><ul><li>Use Smart Meme’s tools at www. smartmeme .com </li></ul></ul></ul>
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