Media Alliance Spokes Hwy Nov 08

Spokesperson Training Facilitated by Celia Alario, ‘PR for People & the Planet’ [email_address] / 435.259.3955

Roadside Assistance From:
Spin Project
Fenton Communications
Vicki Post

Rules of the Road
Bring Yourself
Be Yourself
Stretch Yourself
Default to Trust
Vegas Rules
… yours?

Pot Holes to Avoid
Excessive, distracting hand gestures
Tapping a foot/pen, swaying or jiggling body
Pause words (um, uh, like)
Reiterating the opposition’s statements
Repeating the reporter’s question
Letting a hostile question or comment fluster you

Assume the Driver’s Seat
Prioritize
Practice
Prepare
Perspective

ABC’s (Plus F&T)
Acknowledge
Bridge
Communicate
Flagging
Touch-n-Go

Sights & Sounds
It is not a conversation, but use a conversational tone
Find the emotions that fit the situation and use them (but be careful--ie: articulate your anger, don’t express it!)
Add personal inflection
Speak at a normal volume, stress key points by raising your intensity level and pitch, NOT your voice
Watch for ‘up talk’

More Sights & Sounds
Vary the tone, intonation and word emphasis
Vary the dynamics: pitch, speed, volume and emphasis (practice phrase: ‘Don’t you ever dare do that to me again’ and ‘That was fantastic. Thank you so much’)
Listen to yourself and get to know what you sound like. If you would like to sound a little different, practice imitating those voices that please you
Keep expanding your vocal range. The wider your range, the more colorful and interesting your voice will be

Check for Signs
Elements: One Approach – Problem, Solution, Action
Claim What You WANT, Not Just What You Don’t Want
Relevance
Shared Values/Public Need
Universal Appeal

Look Both Ways
Clarity, Consistency, Credibility
Anecdotes, Metaphors And Stories
Changing Attitudes And Behaviors
Barriers & Benefits
What Will Journalists Ask? What Will The ‘Opposition’ Say?
What Is Your Dream Headline/Photo?
Messages Vs. Slogans

DO try this at home!
Pitch call practice games
Call yourself and leave a voicemail
Write an LTE
Call into talk radio shows
Use Smart Meme’s tools at www. smartmeme .com

Media Alliance Spokes Hwy Nov 08

by guest76fe5c on May 08, 2009

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Media Alliance Spokes Hwy Nov 08 — Presentation Transcript