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Media Alliance Spokes Hwy Nov 08
 

Media Alliance Spokes Hwy Nov 08

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This is a spokesperson training template for an 8 hour interactive media training that Celia Alario offers via Media Alliance

This is a spokesperson training template for an 8 hour interactive media training that Celia Alario offers via Media Alliance

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    Media Alliance Spokes Hwy Nov 08 Media Alliance Spokes Hwy Nov 08 Presentation Transcript

    • Spokesperson Training Facilitated by Celia Alario, ‘PR for People & the Planet’ [email_address] / 435.259.3955
    • Roadside Assistance From:
      • Spin Project
      • Fenton Communications
      • Vicki Post
    • Rules of the Road
      • Bring Yourself
      • Be Yourself
      • Stretch Yourself
      • Default to Trust
      • Vegas Rules
      • … yours?
    • Pot Holes to Avoid
      • Excessive, distracting hand gestures
      • Tapping a foot/pen, swaying or jiggling body
      • Pause words (um, uh, like)
      • Reiterating the opposition’s statements
      • Repeating the reporter’s question
      • Letting a hostile question or comment fluster you
    • Assume the Driver’s Seat
      • Prioritize
      • Practice
      • Prepare
      • Perspective
    • ABC’s (Plus F&T)
      • Acknowledge
      • Bridge
      • Communicate
      • Flagging
      • Touch-n-Go
    • Sights & Sounds
      • It is not a conversation, but use a conversational tone
      • Find the emotions that fit the situation and use them (but be careful--ie: articulate your anger, don’t express it!)
      • Add personal inflection
      • Speak at a normal volume, stress key points by raising your intensity level and pitch, NOT your voice
      • Watch for ‘up talk’
    • More Sights & Sounds
      • Vary the tone, intonation and word emphasis
      • Vary the dynamics: pitch, speed, volume and emphasis (practice phrase: ‘Don’t you ever dare do that to me again’ and ‘That was fantastic. Thank you so much’)
      • Listen to yourself and get to know what you sound like. If you would like to sound a little different, practice imitating those voices that please you
      • Keep expanding your vocal range. The wider your range, the more colorful and interesting your voice will be
    • Check for Signs
      • Elements: One Approach – Problem, Solution, Action
      • Claim What You WANT, Not Just What You Don’t Want
      • Relevance
      • Shared Values/Public Need
      • Universal Appeal
    • Look Both Ways
      • Clarity, Consistency, Credibility
      • Anecdotes, Metaphors And Stories
      • Changing Attitudes And Behaviors
      • Barriers & Benefits
      • What Will Journalists Ask? What Will The ‘Opposition’ Say?
      • What Is Your Dream Headline/Photo?
      • Messages Vs. Slogans
    • DO try this at home!
          • Pitch call practice games
          • Call yourself and leave a voicemail
          • Write an LTE
          • Call into talk radio shows
          • Use Smart Meme’s tools at www. smartmeme .com