Realising The Mobile Opportunity Aug 09

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    3 Favorites

    Realising The Mobile Opportunity Aug 09 - Presentation Transcript

    1. INTRODUCTION
      Mobile the opportunity
      Indigo102© 2009
    2. WHAT WE DO
      The business is based on supporting leading digital agencies, directory publishers, media owners and online service providers, helping them take brands mobile.
      We specialise in:
      Business and commercial strategy
      Proposition development
      Marketing and communications strategy
      Go-to-market planning and execution
      Business development and partnership strategy
      Indigo102© 2009
    3. MOBILE is already a reality that is growing by the day
    4. MOBILE ENVIRONMENT
      Indigo102© 2009
      Active mobile Internet users
      Demonstrates a high % of mobile Internet activity is being generated from relatively new device purchasers.
      Source: M:Metrics April 2009
    5. MOBILE ENVIRONMENT
      Indigo102© 2009
      Device type (Active mobile Internet usage)
      Demonstrates a very high % of mobile Internet activity is being generated from mid tier devices.
      Source: M:Metrics April 2009
    6. UK MOBILE AD ENVIRONMENT
      UK mobile ad revenues almost £30m (£28.6m*)
      49.8% display based (Banners, text links etc.)
      50.2% search based
      Represents a 99.2% year on year growth
      Most Interactive media platform, delivering results
      Average click-rates 0.7% on branding campaigns
      Average click-rates on 1.2% competition campaigns
      Indigo102© 2009
      *Souce: IAB 2009
    7. MOBILE is another channel but it has very different characteristics to fixed online
    8. REALITY
      Indigo102© 2009
      Reality of ‘mobile’
      • device is very personal
      • communication medium
      • lifestyle orientated
      • user is paying (or perceives to be)
      • no-one ever reads a manual
      • device is generally difficult to use (relatively poor interface)
      Consumers when ‘mobile’
      • typically want something
      • immediacy is often critical
      • patience and tolerance is far less
      • relevance is key
      • pulling information is not an issue
      • actionable is a pre-requisite
    9. BROWSE
      BOOKMARK.
    10. Read
    11. BROWSE
      BOOKMARK.
    12. Read
      SHARE.
    13. MOBILE =COMMUNICATION & SOCIAL
      Both natural parts of our life
    14. APPLICATION ECOLOGY
      Indigo102© 2009
      Mobile eco system drive towards mass adoption
      1st tier - social & community tools
      (lifestyle choice)
      2nd tier - functional tools
      (lifestyle supportive)
      3rd tier - information tools
      (24hr’ism & personal)
    15. SOCIAL / SEARCH SERVICES (new one´s coming every day)
    16. 24hr SNAP SHOT
      Indigo102© 2009
    17. SERVICE ECOLOGY
      Indigo102© 2009
    18. THE APPROACH
    19. PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important
    20. SOLUTIONS
      Focus: Consumer engagement
      (niche or mass market)
      user centric
      multi-platform
      solid technology
      high volume capable infrastructure
      commercially optimised
    21. ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results
    22. FEATURES
      Speed and ease of use
      auto-suggestion
      auto-location
      search integration
      Utility
      content integration
      multi-media
      personalisation
      Device or service specific
      iPhone (shake and swipe, look-up)
      feed management
      action and share (viral)
    23. DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers
    24. DISTRIBUTION
      Focus: Consumer engagement
      (niche or mass market)
      Direct:
      Re-directed
      Leveraged
      Dedicated
      Unchartered
      In-direct:
      • Broadcast
      • Affiliated
    25. REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value
    26. COMMERCIALISATION
      Indigo102© 2009
      Focus: Delivering valuable inventory
      (attribute driven)
      inventory development and management
      campaign integration
      campaign development
    27. REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable
    28. MEASUREMENT
      Indigo102© 2009
      DISCOVERY
      ENGAGEMENT
      ReveNUE
      distribution channel
      in-service activity
      campaign tracking
    29. CORE PARTNERS
    30. ABOUT MOBILEPEOPLE
      Established 2002
      Headquarters in Copenhagen (DK)
      Branch offices in Denver (US) and London (UK)
      50+ employees
      Backed by Nordic VC (Via Venture)
      Indigo102© 2009
    31. WHAT THEY DO
      Develop mobile applications for leading directory publishers, media owners and brands
      Pan European, North America, Australasia and South Africa
      Advertising Network and Sales operation in Nordics
      Manage 95% of media owner’s banner inventory in home market
      Indigo102© 2009
    32. CREDIBILITY= PROVEN TRACK RECORDDeveloping and operating services since 2002
    33. PRODUCTS AND SERVICES
      EXTENSIVE EXPERIENCE & INTERNATIONAL DEPLOYMENTS
      • Products: liquid™ Mobile Local Media
      • Platforms: SMS, xHTML, Safari, iPhone SDK, BlackBerry, JAVA ME, (Android)
      • Launched Mobile Local Media services in 13 markets
      Indigo102© 2009
      33
    34. CUSTOMERS
      Indigo102© 2009
      FOCUS ACROSS THE LOCAL SEARCH AND MEDIA ENVIRONMENTS
      In the UK their customers include Yell Group and Trader Media Group.
    35. MEDIA
      Indigo102© 2009
    36. LOCAL SEARCH
      Indigo102© 2009
      Developed services include client and browse applications.
    37. Indigo102© 2009
      iPhone
      Developed services include client, browse and hybrid applications.
    38. Indigo102© 2009
      Martin Wilson
      e: martin@indigo102.com

    + guest764053guest764053, 3 months ago

    custom

    242 views, 3 favs, 0 embeds more stats

    Presentation by Indigo 102 showing the approach to more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 242
      • 242 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 3
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories