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Mobile Monday Düsseldorf February 2009 - Mobile Social Networking

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Sarik Weber from cellity on Mobile Monday Düsseldorf, February 2009. …

Sarik Weber from cellity on Mobile Monday Düsseldorf, February 2009.
Presentation on "Mobile Social Networking"

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  • 1. MobileMonday Düsseldorf, Feb 2nd, 2009 Mobile Social Networking
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  • 12. The Evolution of cellity’s Mobile Service Sep. ‘09 least cost router set of individual single-purpose-apps Dec. ‘08 Feb. ‘08 May ‘07 Feb. ‘07 Communicator 3 multi platform (messaging voice, presence, etc.) Communicator: voice, e-mail, messaging, twitter Communicator 2: address book-centered, communication features (e-mail, messaging, social networks, twitter, voice) connect & communicate
  • 13. cellity Communicator 2 with addressbook 2.0
  • 14. cellity Value Chain Positioning Mobile internet services Software
  • 15. mobile advertisement build in one central personal profile manage yourself in one place relevant contact information auto-connect with your current friends up-to-date contact info auto-add new contacts connect to social networks universal messaging platform: send messages like e-mail, SMS, messages on Twitter & Facebook, etc. connect to social feeds Twitter, Facebook timeline, etc. cellity Addressbook 2.0
  • 16. Works on the iPhone
  • 17. Works on the Android G1
  • 18. Works on all major mobile platforms
  • 19. Works with major social networks
  • 20. Works with major email account providers
  • 21. cellity addressbook 2.0: web app
  • 22. cellity addressbook 2.0: web call
  • 23. cellity addressbook 2.0 web app: messages
  • 24. Business Model Indirect Revenues Direct Revenues Advertising
    • there is a strong demand for mobile ad space
    • ideal opportunity for targeted advertising within the client application
    • ad revenues are planned to start in Q1/ 2009
    B2B Services
    • focus on MNOs in Western Europe
    • offering the cellity Communicator 2 in a co-branded environment
    • revenue share for advertising revenues or monthly charged fees for the premium service directly via the MNO billing
    Premium Model
    • premium services for a monthly subscription fee
    • advanced application features such as ‘export of data’, ‘additional storage capacity’ or ‘free of advertising‘.
    • premium model is planned to start in Q1/ 2009
    Channels
    • channels within the client software
    • - trigger the sale of mobile content (charged per sale), 3rd party content or services (charged per lead), + specific parts of the premium offering
    ‘ Classic’
    • voice services (per minute) or cost per SMS channels
    connect & communicate
  • 25.
    • Technologies
    Browser Email Address Book 2.0 + Social Network Features Social network messaging Social Feeds Address Book 2.0 + Social Network Features Social network messaging Social Feeds
  • 26. cellity addressbook 2.0
  • 27. centralized information widely accessible & securely stored Server Centric Architecture In the mobile web On the computer On the mobile phone
  • 28.
    • Frontends
    • Features – main drivers
    • Mobile and web always synchronized and accessible
    • Same UI on mobile and PC
    • Settings, data, information centralized
    connect & communicate Frontends Competitors cellity PC app  Web app  Mobile app   Mobile web 
  • 29. connect & communicate * coming Q1/2009 Future outlook: Address Book 3.0 messaging voice social networks social feeds IM* LBS* Presence* connect & communicate
  • 30. Thank you for your attention! cellity AG Sarik Weber Stahltwiete 23 22761 Hamburg Germany tel. +49 40 8888 5600 fax +49 40 8888 56010 www.cellity.com

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