connect & communicate Company Presentation cellity.com

Founder and Management Team Nils Weitemeyer (CEO, formerly: elkware) Sarik Weber (VP Marketing, formerly: eprofessional, XING) Benjamin Körber (VP Operations, formerly: bpci consultant company) Tim von Törne (VP Business Development, formerly: Skype) Matthias Lanz (VP Engineering, formerly: elkware) connect & communicate

Nils Weitemeyer (CEO, formerly: elkware)

Sarik Weber (VP Marketing, formerly: eprofessional, XING)

Benjamin Körber (VP Operations, formerly: bpci consultant company)

Tim von Törne (VP Business Development, formerly: Skype)

Matthias Lanz (VP Engineering, formerly: elkware)

cellity addressbook 2.0: a universal phone book, controlled by the network access to “classic” communication tools (voice, SMS, email) access to “new” communication tools (i.e. Twitter, Facebook, LinkedIn) build-in mobile advertisement solution a convergent solution working across platforms: mobile phone, mobile web & Internet Proposition connect & communicate

cellity addressbook 2.0:

a universal phone book, controlled by the network

access to “classic” communication tools (voice, SMS, email)

access to “new” communication tools (i.e. Twitter, Facebook, LinkedIn)

build-in mobile advertisement solution

a convergent solution working across platforms: mobile phone, mobile web & Internet

What is cellity? connect & communicate COMMUNICATE voice, e-mail, SMS, IM, twitter CONVERGENCE mobile, web CONVENIENCE relevance, backup, centralization, usability CONNECT leverage social networks, always up-to-date

Company History connect & communicate

The Evolution of cellity’s Mobile Service Sep. ‘09 least cost router set of individual single-purpose-apps Dec. ‘08 Feb. ‘08 May ‘07 Feb. ‘07 Communicator 3 multi platform (messaging voice, presence, etc.) Communicator: voice, e-mail, messaging, twitter Communicator 2: address book-centered, communication features (e-mail, messaging, social networks, twitter, voice) connect & communicate

cellity Value Chain Positioning Mobile internet services Software connect & communicate

Features of the cellity Communicator 2 connect & communicate

mobile advertisement build in one central personal profile manage yourself in one place relevant contact information auto-connect with your current friends up-to-date contact info auto-add new contacts connect to social networks universal messaging platform: send messages like e-mail, SMS, messages on Twitter & Facebook, etc. connect to social feeds Twitter, Facebook timeline, etc. New Screen Design

Addressbook 2.0 – the Center of All Communication Underlying functionality to ensure smooth and convenient operations Backup solution Easy data import with automatic contact merging Efficient synchronization Auto-add Relevance meter Auto update connect & communicate

Underlying functionality to ensure smooth and convenient operations

Backup solution

Easy data import with automatic contact merging

Efficient synchronization

Auto-add

Relevance meter

Auto update

The user’s device is converted into a powerful communication tool, which helps him to organize all his contacts lets him stay in touch through all communication means gives him access to all contacts and communication features anywhere – on a PC and on the mobile phone protects his valuable contacts is fun to use (customize, functions, photos, “social experience”) … connect & communicate cellity Delivers Clear Benefits to the End User connect & communicate

The user’s device is converted into a powerful communication tool,

which

helps him to organize all his contacts

lets him stay in touch through all communication means

gives him access to all contacts and communication features anywhere – on a PC and on the mobile phone

protects his valuable contacts

is fun to use (customize, functions, photos, “social experience”)

… connect & communicate

Intelligent Connection & Sync. Management backup connect & communicate

centralized information widely accessible & securely stored Server Centric Architecture In the mobile web On the computer On the mobile phone connect & communicate

Business Model Indirect Revenues Direct Revenues Advertising there is a strong demand for mobile ad space ideal opportunity for targeted advertising within the client application ad revenues since Q4/ 2008 B2B Services focus on MNOs in Western Europe offering the cellity Communicator 2 in a co-branded environment revenue share for advertising revenues or monthly charged fees for the premium service directly via the MNO billing Premium Model premium services for a monthly subscription fee advanced application features such as ‘export of data’, ‘additional storage capacity’ or ‘free of advertising‘. premium model is planned to start in Q2/ 2009 Channels channels within the client software - trigger the sale of mobile content (charged per sale), 3rd party content or services (charged per lead), + specific parts of the premium offering ‘ Classic’ voice services (per minute) or cost per SMS channels connect & communicate

there is a strong demand for mobile ad space

ideal opportunity for targeted advertising within the client application

ad revenues since Q4/ 2008

focus on MNOs in Western Europe

offering the cellity Communicator 2 in a co-branded environment

revenue share for advertising revenues or monthly charged fees for the premium service directly via the MNO billing

premium services for a monthly subscription fee

advanced application features such as ‘export of data’, ‘additional storage capacity’ or ‘free of advertising‘.

premium model is planned to start in Q2/ 2009

channels within the client software

- trigger the sale of mobile content (charged per sale), 3rd party content or services (charged per lead), + specific parts of the premium offering

voice services (per minute) or cost per SMS channels

connect & communicate * coming Q1/2009 Also in the Future the Universal Address Book Will Stay the Centerpiece of All Communication messaging voice social networks social feeds IM* LBS* Presence* connect & communicate

cellity AG Stahltwiete 23 22761 Hamburg Germany tel. +49 40 8888-5600 fax +49 40 8888-56010 www.cellity.com connect & communicate