In1980, 25000 Apple II was sold & largest stock offering.
In 1982, Huge infrastructure of retail & touch $1B.
Focus on dealers.
Launched program “Kids Can’t Wait”.
New computer models II-e & LISA
GUI , interface between People & Machine.
CHANGES AT HELM In 1983 , growing invincibly & production demands was high. They move to STEWARDSHIP MANAGEMENT STYLE. John Sculley was elected president & CEO in 1983. In 1985 , Jobs ousted from the board. Reestablished Apple as pioneer in GUI. Unique features for PC & captured the attention of users.
New family of Reduced instruction set computers (RISCs)
Open system environment known as AIX.
Multimedia joint venture
Next generation of OS software based on object oriented programming.
Contd.. Aim was to break Intel & Microsoft strong hold on PC market. In 1993, Michael Spindler took over as CEO & aggressive actions was taken. Cost cutting measures: Laying off 2500 workers. Freezing executive salaries Canning some projects Reducing R&D by $100M a year.
FF Value Creation Process Focus On Education eMac Adding Value iMac Lifestyle Strategy Digital Hub Music Strategy (iTunes) Video Strategy (iMovie) Internet Strategy (iTools) Convergence Apple I,II,III Mac