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Nm2216 Dw5 Group4 iWalk4Games
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Nm2216 Dw5 Group4 iWalk4Games



Slides for NM2216. Project Name: iWalk4Games

Slides for NM2216. Project Name: iWalk4Games



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    Nm2216 Dw5 Group4 iWalk4Games Nm2216 Dw5 Group4 iWalk4Games Presentation Transcript

    • NM2216 iWalk4Games DW5 – 04 Dorcas Teo Hui Jun Manel Tan Mun Yee Hiren S/O Mahesh Kumar Eric Lim Yu Kai
    • Entice Gamers To Walk
      • What if you could walk instead of forking out cash for your pay-to-play games or game credits?
      • “ You Walk, We Pay” concept
      • Points can be exchanged for exclusive bonus items in games.
      • “ Cheating” encouraged!
    • User Walking
      • Frequent computer users ( >30 hours weekly )
      • Plays games
      • Does not have external motivations to exercise
        • 82% surveyed – Lazy
      WHY THEM?
    • PROBLEM STATEMENT : A c tivity
      • WALKING
      • Why?
        • Health Benefits: includes lowering cholesterol, blood pressure, reduce risk of diabetes
        • 97% surveyed - willing to walk for benefits
        • 62% surveyed - likely to play games which require them to walk 20 – 30% more than usual
    • PROBLEM STATEMENT : C ontext Nope. I need to walk, 1614 more steps to getting my goldfish! Logging on tonight? Want to join me? Don’t you want a new upgrade? Yea, but its 19595 steps away! Haha! Loser~ Time to get walking, don’t you think?
    • PROBLEM STATEMENT : C ontext See ya~ Argh! Alright. See you at the usual then.
    • PROBLEM STATEMENT : C ontext
      • Physical Context
      • Tracking of steps walked in real world
      • Regardless of location and time
      • Application activated on device
    • PROBLEM STATEMENT : C ontext
      • Social Context
      • “ Cheating” as mentioned earlier
      • Motivating friends to walk together (72% of surveyed cited friends as motivation to exercise)
      • Donating steps to friends (Helping each other walk, more friends walking together will get more points)
      • PROPOSED
      • SOLUTION
    • Proposed Solution
      • Easily done on existing popular devices like iPhone or Android (or any devices with GPS/ accelerometer)
      • Tie in with game companies to offer exclusive items on our applications
      • Users will pay a minimal download fee which will go to the companies
      • 2 ways to track steps, pedometer or GPS
    • Strengths of solution
      • Very realistic technological implementation
      • Minimal cost for users
      • Adoptable across online trends & communities (e.g. walking for discounts for blogshops)
      • User-defined targets
    • Criticism of Solution
      • What other ways could we utilize to attract players to use our application if they still had the choice to use the cash-shop?
      • Would companies be willing to liaise with us to incorporate our application with their games?