Presentation 2008

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Presentation 2008

  1. 1. Teaching Business Management in China to Students with Low-level English Skills <ul><li>WAESOL 2008 </li></ul><ul><li>Catherine Farrar </li></ul><ul><li>e-mail: [email_address] </li></ul><ul><li>webpage: http://www.cathyfarrar.com </li></ul>
  2. 2. Teaching Business Management - Outline <ul><li>Background </li></ul><ul><ul><li>Students characteristics </li></ul></ul><ul><ul><li>Course objectives </li></ul></ul><ul><li>Methods with examples </li></ul><ul><ul><li>Relating to their realities </li></ul></ul><ul><ul><li>ARPEE </li></ul></ul><ul><ul><li>Memorization of key concepts </li></ul></ul><ul><ul><li>Experiential learning </li></ul></ul><ul><ul><ul><li>Key business concepts </li></ul></ul></ul><ul><ul><ul><li>Practical business skills </li></ul></ul></ul>
  3. 3. Yunnan Province, Kunming City
  4. 4. Background: Yunnan College of Business Management <ul><li>Private vocational college in Kunming, Yunnan </li></ul><ul><li>Students score lower on high school college placement exam (don’t go to public universities) </li></ul><ul><li>Students study business with curriculum coordinated with partner Scottish University </li></ul><ul><li>Business management textbook not published - just copied and bound </li></ul><ul><li>All previous “foreign” teachers had refused to teach the class. </li></ul>
  5. 5. <ul><li>College expectations: Teach half the provided book (2 semester course) </li></ul><ul><li>Student’s Prior Knowledge (Parents’ professions) : officer, cigarette factory worker, businessman, farmer </li></ul><ul><li>Student Professional Goals : own/operate a pre-school, have my own store, work in export/import business, be a manager </li></ul>Course Design based on..
  6. 6. Students’ English <ul><li>I did not formally assess English skills </li></ul><ul><li>Book was M.B.A.-level English </li></ul><ul><li>Students often used electronic dictionaries </li></ul><ul><li>Students have studied English for 5 years </li></ul><ul><li>Many did not respond if I spoke with them </li></ul><ul><li>Some would respond if I wrote, but demonstrated lack of understanding </li></ul><ul><li>Students appeared unfamiliar with classroom interaction. </li></ul>
  7. 7. My Course Objectives <ul><li>Students will be able to repeat key concepts from the book (satisfy school requirement) </li></ul><ul><li>Students will be able to demonstrate practical business skills necessary for business management - in whatever language they were most comfortable </li></ul><ul><li>We will have fun and build student confidence. </li></ul>
  8. 8. The Reality of Business Management
  9. 9. Business Management Topics - from Textbook <ul><li>Organizational structures </li></ul><ul><ul><li>Mission, objectives and strategies </li></ul></ul><ul><ul><li>Departments and management structure </li></ul></ul><ul><li>Time management </li></ul><ul><li>Project management </li></ul><ul><li>External Constraints on Business </li></ul><ul><li>Quality Assurance </li></ul><ul><li>Worker Health and Safety </li></ul>
  10. 10. How I Decided Which Practical Business Skills Were Needed... <ul><li>What business knowledge did they come to class with? </li></ul><ul><li>What were their work goals? </li></ul><ul><li>What did they need to be able to do in English? (why was I their teacher rather than a Chinese teacher?) </li></ul><ul><li>What did they want to learn? </li></ul>
  11. 11. Practical Business Skills <ul><li>Sending a business email </li></ul><ul><ul><li>Sending and receiving attachments </li></ul></ul><ul><li>Write a resume </li></ul><ul><li>What to do in a job interview </li></ul><ul><li>How to decide what you want in a job </li></ul><ul><li>Create a decision matrix </li></ul><ul><li>How to do a web search with Baidu </li></ul><ul><li>Develop and present a Powerpoint presentation </li></ul><ul><li>Plan and track personal tasks (time management </li></ul>
  12. 12. Methodology - in the spirit of ARPEE (taught/learned at S-TESL) (taught/learned at S-TESL) <ul><li>A nticipation - activating previous knowledge </li></ul><ul><li>R eception - multimedia experience </li></ul><ul><li>P roduction - supported, freer, freest (in English or Chinese) </li></ul><ul><li>E xtension - applied to life </li></ul><ul><li>E valuation - teacher and peer </li></ul>
  13. 13. Anticipation
  14. 14. Well-known Chinese businesses <ul><li>Liu Brothers - The Hope Group </li></ul><ul><ul><li>A family business </li></ul></ul><ul><ul><li>Started by quitting their government jobs </li></ul></ul><ul><ul><li>Focused on pig-feed and chicken-feed </li></ul></ul><ul><ul><li>Faced opposition </li></ul></ul><ul><ul><li>Now very wealthy </li></ul></ul>
  15. 15. Why plan and organize? Its a deal! I’ll get it to you by the end of the year! Hey, I’ve hired 50 workers. Where are the bricks?
  16. 16. Why plan and organize? What should I do? Am I late? Oh no!! Late again!
  17. 17. Why plan and organize? Everyone must know their part
  18. 18. Reception
  19. 19. Videos about Job Interview
  20. 20. Production
  21. 21. Business Law 法律 (External Constraints 约束 ) Do you know of the laws in China? Do you know of the laws in China? <ul><li>1. Business structure 公司体系 </li></ul><ul><li>1 Business name 公司名称 </li></ul><ul><li>2 Licenses and permits (Business License) 营业执照 </li></ul><ul><li>2 Patents, trademark and copyright 专利证书 [注册]商标 版权 </li></ul><ul><li>3 Antitrust - must have competition 反垄断的 </li></ul><ul><li>3 Bankruptcy 破产 pòch ǎ n </li></ul><ul><li>4 Consumer Laws 消费者权益保护法 </li></ul><ul><li>5 Labor laws 劳动法 </li></ul><ul><li>5 Tax laws 税法 </li></ul>Get in groups and translate. Group Assignment of Translation and Explanation of Business Concepts
  22. 22. Write an English/Chinese Resume <ul><li>A resume is usually a 1 page summary of your: </li></ul><ul><ul><li>Career Objective </li></ul></ul><ul><ul><li>Work-related Experience </li></ul></ul><ul><ul><li>College Education </li></ul></ul><ul><ul><li>Achievements in college or work </li></ul></ul><ul><li>A “CV” is Curriculum Vitae </li></ul><ul><ul><li>It gives more detail about your work life including publications. </li></ul></ul>Assignments involving multiple practical business skills
  23. 23. How to prepare your presentation <ul><li>My name is ..... and </li></ul><ul><li>My company is .... </li></ul><ul><li>The mission and philosophy of the company is...... </li></ul><ul><li>The products of the company are ..... </li></ul><ul><li>These products are targeted at (the market)....... </li></ul><ul><li>The stock is listed on the ... exchange where it has gone up, gone down, stayed the same over the past year. </li></ul>Assignments involving multiple practical business skills
  24. 24. Extension
  25. 25. Homework Page 40 <ul><li>Name, Student number </li></ul><ul><li>Deadline: Monday, March 24 </li></ul><ul><li>You have a project to cook a dinner party for yourself and five friends. </li></ul><ul><li>What is your objective? </li></ul><ul><li>List your dishes. </li></ul><ul><li>How much will each dish cost? What is the total cost? </li></ul><ul><li>How much time will it take to you prepare each dish and total time? </li></ul><ul><li>Work breakdown structure: list of things to do. </li></ul>
  26. 26. Evaluation
  27. 27. Do you remember? What are 4 parts of work planning? <ul><li>Task sequencing 秩序 zhìxù or prioritizing 优先级 yōuxiān jí </li></ul><ul><li>Task scheduling - when tasks should be started and completed. </li></ul><ul><li>Resource allocation 分配 fēnpèi - people, money, material available </li></ul><ul><li>Contingency planning 意外事故 ” yìwài shìgù </li></ul>
  28. 28. Give a Powerpoint Presentation about a Company <ul><li>Send the teacher an e-mail asking about the assignment </li></ul><ul><li>Follow a specific format </li></ul><ul><li>Send the teacher a draft </li></ul><ul><li>Correct the draft </li></ul><ul><li>Sign up for a time </li></ul><ul><li>Teacher and peer evaluations </li></ul>
  29. 29. [email_address] or [email_address] Draft Presentation Canon 4/21 Nike 4/21 L Vuitton 4/21 Aetna 4/21 Lenovo 5/4 Chevy 4/21 Johnson and Johnson QQ 4/21 Haier 4/21 Mitsubishi volvo 4/21 loreal - 4/21 nokia 4/21 BMW Pepsico Johnson and Johnson Nokia Peugeot Student number Pinyin English name 8 Zhang Yang Berry 5 Yu SiHua Bryan 2 Jing Jia Candy 11 Luo Jingyu Cherry 25 Yang Wenjuan Danni 18 Zheng Yin chi Dave 36 Gong Hai Bo Edison 27 Yang Rui Gina 1 Yang qiujue Jane 20 Shi Liao Lei Joanna 24 Li Bing Ying Josie 3 Liang Sheng Mandy 7 Nui Rui Chen Nelson 22 Li Tou Peter 21 A jinzhu Phoebe 12 Gao Wei Romeo 10 Yuan Chunli Ruby 4 Ma Lin Na Selina 16 Qiu Xiaojiao Sophie 15 Huang Jie Suzy 9 Xu Jing Jing Valery 14 Chen Chao Mike 23 Zhou Yang Johnson 6 Harry 32 Zhu Haoming Fisker Info Received revised Need revision * Need revision Need revision Need revision * Need revision Need revision Need revision Need revision * Need revision * Need revision Need revision Need revision Need revision * Need revision Need revision Need revision *
  30. 30. How your presentation will be graded <ul><li>5 points - appearance of the slides (composition, graphics) </li></ul><ul><li>5 points - the correct language </li></ul><ul><li>5 points - the quality of the material – did you just copy it? or did you learn about the company? </li></ul><ul><li>5 points - Your presentation to the class. </li></ul><ul><li>5 points - Your participation in listening to other’s presentations. </li></ul>
  31. 31. Students’ Peer Evaluation of Powerpoint Presentations <ul><li>Name of presenter: </li></ul><ul><li>Company: </li></ul><ul><li>Mission, Credo, Philosophy (short sentence) </li></ul><ul><li>Products: (1 0r 2) </li></ul><ul><li>Market: </li></ul><ul><li>Stock performance in past year: </li></ul><ul><li>1 = poor 2 = so-so 3 = OK 4 = quite good 5 = great! </li></ul><ul><li>Slide appearance (composition, graphics) 1 2 3 4 5 </li></ul><ul><li>Is language correct? 1 2 3 4 5 </li></ul><ul><li>Did you learn about the company? 1 2 3 4 5 </li></ul><ul><li>How was the speech? 1 2 3 4 5 </li></ul>
  32. 32. First, 16 centimeters were added to each backboard. Then, 8 centimeters were removed. Each time, backboards were taken down, cut and painted. Unit on Quality Students will be able to name the requirements for quality. Students will be able to design and implement a quality process.
  33. 33. First, 16 centimeters were added to each backboard. Then, 8 centimeters were removed. Each time, backboards were taken down, cut and painted. Anticipation We talked about a recent quality problem with basketball backboards on campus.
  34. 34. Quality First in China <ul><li>1979 - Haiyun Shirt Company Zhejiang Province </li></ul><ul><li>Xinsheng Bu was director. </li></ul><ul><ul><li>He started as a tailor. </li></ul></ul><ul><ul><li>He used highly original ideas. </li></ul></ul><ul><ul><ul><li>Doubled pay for good workers, fired lazy workers </li></ul></ul></ul><ul><ul><ul><li>Strict high quality </li></ul></ul></ul><ul><ul><ul><li>He developed idea of matching suits, shirt, tie. </li></ul></ul></ul>Reception
  35. 35. Xinsheng Bu - Quality Reform <ul><li>He became famous. </li></ul><ul><li>“Seek truth from facts and proceed from the reality” </li></ul><ul><li>However, he became so famous that he couldn’t run the factory, and was fired. </li></ul><ul><li>He was a “bold explorer” in running a business in China. </li></ul>Reception
  36. 36. Why were the basketball backboards fixed twice? How could they have got it right the first time? How could they have got it right the first time? <ul><li>In your group, discuss: </li></ul><ul><ul><li>Who tells the workers what to do? </li></ul></ul><ul><ul><ul><li>PE Teacher </li></ul></ul></ul><ul><ul><li>What do they tell them? </li></ul></ul><ul><ul><ul><li>Total standard height </li></ul></ul></ul><ul><ul><li>Who checks their work? </li></ul></ul><ul><ul><ul><li>PE Teacher or head worker </li></ul></ul></ul><ul><ul><li>How much does it cost to change the backboards? ~ 800 rmb for 2 times </li></ul></ul>Production
  37. 37. How could it have better quality? <ul><li>Maybe PE teacher could supervise the work more often. </li></ul><ul><li>Maybe PE teacher should tell the workers how big the piece should be. </li></ul>Production
  38. 38. Requirements of Quality <ul><li>The customer is the most important person. </li></ul><ul><li>顾客是最重要的人 </li></ul><ul><li>What you do is important to the customer. </li></ul><ul><li>对顾客做什么是重要的 </li></ul><ul><li>You must prevent errors (defects) </li></ul><ul><li>你必须防止犯错 </li></ul><ul><li>Every employee is responsible for quality </li></ul><ul><li>每一个员工对产品质量都有责任 </li></ul><ul><li>All errors are bad - not even one error is OK. </li></ul><ul><li>所有错误都是不好的 即便错一个也是不好的 </li></ul><ul><li>Every part of the business must avoid errors. </li></ul><ul><li>每个商业环节都必须避免出错 </li></ul><ul><li>Quality certification programs are good. </li></ul><ul><li>质量证书保证产品质量 </li></ul><ul><li>It costs more to have low quality than high quality. </li></ul><ul><li>低质量产品比高质量产品花费更多。 </li></ul>
  39. 39. Quality in a Box Making Factory <ul><li>4 teams: </li></ul><ul><ul><li>Global Fun Box </li></ul></ul><ul><ul><li>Boxx For You </li></ul></ul><ul><ul><li>Just Box It </li></ul></ul><ul><ul><li>Dream Box </li></ul></ul><ul><li>Roles </li></ul><ul><ul><li>Workers </li></ul></ul><ul><ul><li>Quality checkers </li></ul></ul><ul><ul><li>Supervisor </li></ul></ul>Extension
  40. 40. Goal: Make as many boxes as possible with fewest defects. Write your company name on each box. <ul><li>Decide on roles. </li></ul><ul><li>Rate finished boxes </li></ul><ul><ul><ul><li>Perfect </li></ul></ul></ul><ul><ul><ul><li>Small defect </li></ul></ul></ul><ul><ul><ul><li>Medium defect </li></ul></ul></ul><ul><ul><ul><li>Large defect </li></ul></ul></ul><ul><li>Supervisor: Lead team in planning the work </li></ul><ul><ul><ul><li>sequence, resources </li></ul></ul></ul><ul><ul><ul><ul><li>equipment (scissors), people, material (paper), quality measures </li></ul></ul></ul></ul>
  41. 41. Quality Checkers <ul><li>Questions for team </li></ul><ul><ul><li>Should each worker make a box? </li></ul></ul><ul><ul><li>Should each worker do part of the box? </li></ul></ul><ul><ul><li>When should quality be checked? </li></ul></ul><ul><ul><ul><li>At each step? </li></ul></ul></ul><ul><ul><ul><li>When the box is finished? </li></ul></ul></ul>
  42. 42. What to do.. <ul><li>Teams - plan your work (15 minutes) </li></ul><ul><ul><li>Who does what? </li></ul></ul><ul><li>Make two practice boxes as a team. (5 minutes) </li></ul><ul><li>Make as many boxes as you can (5 minutes) - rate quality on each box </li></ul><ul><li>Stop - what could we be doing better? </li></ul><ul><li>Make as many boxes as you can (5 minutes) - rate quality on each box </li></ul>
  43. 43. 5 6 7 8
  44. 44. Just Box It!
  45. 45. What did you learn about efficiency and productivity? <ul><li>Team work is very important </li></ul><ul><li>Reasonable allocation </li></ul><ul><li>Communication well with each other </li></ul><ul><li>Team spirit </li></ul><ul><li>Cooperate with division of labour X2 </li></ul><ul><li>Unity is strength X2 </li></ul>Extension
  46. 46. Did you learn anything about quality? <ul><li>Changing the design improved the quality. </li></ul><ul><li>Being careful is important. </li></ul><ul><li>Outside inspectors are more careful than inside inspectors. </li></ul><ul><li>Inspect at each step. </li></ul>
  47. 47. Some changes to processes <ul><li>One person do one step then pass to another person. </li></ul><ul><li>Make the same size boxes </li></ul><ul><li>one person does the cutting </li></ul><ul><li>everyone works even the supervisor </li></ul>
  48. 48. Box Company Competition Company Total Boxes Boxes Per Person Average Quality (Internal) Average Quality (ISO Inspection) Global Fun Box 7 1.75 4 3.9 Boxx for You 7 1.75 4 4 Just Box It 8 2 4 3.9 Dream Box 12 2.4 4 3.9
  49. 49. What are requirements of quality? (page 94) <ul><li>The customer is the most important person. </li></ul><ul><li>顾客是最重要的人 </li></ul><ul><li>What you do is important to the customer. </li></ul><ul><li>对顾客做什么都是重要的 </li></ul><ul><li>You must prevent errors (defects) </li></ul><ul><li>你必须防止犯错 </li></ul><ul><li>Every employee is responsible for quality </li></ul><ul><li>每一个员工对产品质量都有责任 </li></ul><ul><li>All errors are bad - not even one error is OK. </li></ul><ul><li>所有错误都是不好的 即便错一个也是不好的 </li></ul><ul><li>Every part of the business must avoid errors. </li></ul><ul><li>每个商业环节都必须避免出错 </li></ul><ul><li>Quality certification programs are good (for example, ISO 9001). </li></ul><ul><li>质量证书保证产品质量 </li></ul><ul><li>It costs more to have low quality than high quality. </li></ul><ul><li>低质量产品比高质量产品花费更多。 </li></ul>Evaluation
  50. 50. Summary <ul><li>The college mandated a business course </li></ul><ul><li>Curriculum was designed for students’ business and language realities </li></ul><ul><li>Students could repeat key concepts </li></ul><ul><li>Practical international business skills were practiced </li></ul><ul><li>Students seemed to gain confidence in and enjoy using English, although this was not a class objective. </li></ul>

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