www Expert Green Advice .com A digital platform offering consumers interviews with established experts on green lifestyle ...
Why We’ll Succeed <ul><li>Successful tests  </li></ul><ul><li>Experts already agreed </li></ul><ul><li>Good for this Econo...
  Solving A Need  CONSUMERS NEED:   Latest information on green products. SOLUTION: Consumers hear interviews with experts...
3 Easy Steps Step #3 Listen & Make Impulse Purchases Step #2 Register To Hear Experts For Free Step #1 Consumers Receive E...
Size Of Green Market $300 Billion  spent in US 100 million consumers worldwide seeking info on green products   Source: 20...
Products We Sell <ul><li>Product Market Size </li></ul><ul><li>Personal Growth & Health $ 118 B </li></ul><ul><li>Eco-Tour...
Experts For First Year <ul><li>Agreed </li></ul><ul><li>Dr. Andrew Weil, Dr. Neal Barnard ,  Stephan Rechtschaffen, Dr. Jo...
Attracting Listeners <ul><li>Emails proved profitable in tests </li></ul><ul><li>We’ll use Facebook, Twitter &  blogs to  ...
Webcast Listeners Goal: 50,000 Listeners Per Webcast
3 Revenue Streams <ul><li>Sell interview downloads during webcast. </li></ul><ul><li>Sell re-purposed interviews for years...
Projections 70 % 63 % 51 % 21 % Profit Margin
Use Of Funds <ul><li>$100,000 funds this to profitability by Month 6 </li></ul><ul><li>Platform vendors </li></ul><ul><li>...
TEAM <ul><li>Founder -  Mark Perlmutter will recruit experts & affiliates. </li></ul><ul><li>Manager -  Pam Neil will mana...
Conclusion <ul><li>Solves Large Problem For Large Market </li></ul><ul><li>Tests Were Successful   </li></ul><ul><li>World...
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A tested model to meet a critical consumer need. The market size is more than 100 million consumers. This model scales.

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  • Founder did 2 successful test webcasts that prove the model works:. 20,000 Free listeners joined $200,000 in download sales were generated. This proves the model can be profitable.
  • Founder --- lives the lifestyle &amp; personally knows many Green Experts. Did 2 successful LOHAS webcasts, a Film &amp; a DVD. Has financial background to help expansion. Advisors have 50+ years corporate experience S Startup Staff Identified . Self-starters. Live the Lifestyle. Available at budget, quick learners, understand blogs &amp; social networks to leverage web for viral marketing. Known by founder 3 years ********************* Compelling Features Webcasts are high value; low cost brand building tool. Free offer attracts new members Model is highly profitable Vendor technology platform scales and vendors are redundant. Consumers ready for this. ************************ Past Experts Dr. Julian Whitaker - Whitaker Wellness Institute, leading MD in nutritional treatment. Michael Beckwith - influential new thought leader, author, films: The Secret, The Moses Code, more. Anthony Robbins - world famous peak performance coach, author, workshop leader.
  • TELL ABOUT PAST EVENTS 20,000 free listeners signed up $200,000 sales of downloads
  • COMPETITORS Online -- HealthRenegade.com - alternative health interviews &amp; products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership &amp; products. Proprietary product sites - Financial, Self-Help, health, fitness, other. COMPETITORS Brick &amp; Mortar -- WFM Etc.
  • Green Products Organic &amp; Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think &amp; Grow Rich)
  • 3 in Yr 1 ----- 7 in Yr 2 ----- 12 in Yr 3 ----- 12 in Yr 4. ********************** Personal Health $ 118 B Green Building $ 50 B Eco Tourism $ 24 B Home Products &amp; Apparel $ 10 B Alternative Transportation $ 6 B Alternative Energy $ 380 M ********************** Green Products Organic &amp; Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think &amp; Grow Rich) COMPETITORS Online -- HealthRenegade.com - alternative health interviews &amp; products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership &amp; products. Proprietary product sites - Financial, Self-Help, health, fitness, other.
  • Re-purposed interviews sold by Google Ads ala I-tunes model. Affiliates with lists email invites for commissions Members refer their friends for reward points Bloggers, FaceBookers, MySpacers, Twitters post for click through fees Google Ads attract new members &amp; listeners Google Ads also sell re-purposed interviews
  • Year 1 Year 2 Year 3 Year 4 Sales $707,000 $1,820,000 $3,840,000 $7,260,000 Earnings before taxes $153,000 $ 943,000 $2,451,000 $5,110,000 Profit Ratio 21.6 % 51.8 % 63.8% 70.4 %
  • Model Proven Profitable -- Twice By Founder: 200,000 download sales 20,000 sign-ups Green Market Expanding -- Even In This Economy Consumers Are Ready: To use this technology and purchase products they learn about on Webcasts. $100,000 funds this opportunity: And gets us to Profitability in Year 1.
  • Slides 14 081709

    1. 1. www Expert Green Advice .com A digital platform offering consumers interviews with established experts on green lifestyle products so they can listen and shop smart <ul><li></li></ul> 081409 A digital platform offering consumers interviews with established experts on green lifestyle products so they can listen and shop smart www. Expert Green Advice .com
    2. 2. Why We’ll Succeed <ul><li>Successful tests </li></ul><ul><li>Experts already agreed </li></ul><ul><li>Good for this Economy </li></ul>
    3. 3. Solving A Need CONSUMERS NEED: Latest information on green products. SOLUTION: Consumers hear interviews with experts.
    4. 4. 3 Easy Steps Step #3 Listen & Make Impulse Purchases Step #2 Register To Hear Experts For Free Step #1 Consumers Receive Email Invite To Webcast
    5. 5. Size Of Green Market $300 Billion spent in US 100 million consumers worldwide seeking info on green products Source: 2007 US News & World Report, GAIAM
    6. 6. Products We Sell <ul><li>Product Market Size </li></ul><ul><li>Personal Growth & Health $ 118 B </li></ul><ul><li>Eco-Tourism $ 24 B </li></ul><ul><li>Clothing & Home Products $ 10 B </li></ul><ul><li>Total $ 152 B </li></ul><ul><ul><li>Source: 2007 US News & World Report, GAIAM. </li></ul></ul>
    7. 7. Experts For First Year <ul><li>Agreed </li></ul><ul><li>Dr. Andrew Weil, Dr. Neal Barnard , Stephan Rechtschaffen, Dr. Joe Mercola, Dr. Larry Dossey, Edgar Mitchell </li></ul><ul><li>Pending </li></ul><ul><li>Dr. Deepak Chopra, Richard Schulz , </li></ul><ul><li>Dr. Dean Ornish, Daryl Hannah, </li></ul><ul><li>Woody Harrelson </li></ul>
    8. 8. Attracting Listeners <ul><li>Emails proved profitable in tests </li></ul><ul><li>We’ll use Facebook, Twitter & blogs to lower costs & raise profits </li></ul>
    9. 9. Webcast Listeners Goal: 50,000 Listeners Per Webcast
    10. 10. 3 Revenue Streams <ul><li>Sell interview downloads during webcast. </li></ul><ul><li>Sell re-purposed interviews for years after webcast on Google. </li></ul><ul><li>Sell products discussed by experts during interviews. </li></ul>
    11. 11. Projections 70 % 63 % 51 % 21 % Profit Margin
    12. 12. Use Of Funds <ul><li>$100,000 funds this to profitability by Month 6 </li></ul><ul><li>Platform vendors </li></ul><ul><li>Google Ads </li></ul><ul><li>Staff </li></ul><ul><li>Consultant / Legal / Accounting </li></ul><ul><li>___________________________________ </li></ul><ul><li>Total $100,000 </li></ul>
    13. 13. TEAM <ul><li>Founder - Mark Perlmutter will recruit experts & affiliates. </li></ul><ul><li>Manager - Pam Neil will manage daily operations. </li></ul><ul><li>Consultant - Mike Moore will direct social media viral marketing. </li></ul><ul><li>Advisor - Dr. Rubin Naiman will refer experts. </li></ul><ul><li>Advisor - Sean Stutchen will advise on growth. </li></ul><ul><li>Advisor - Amro Albanna will advise on exits & acquisitions. </li></ul><ul><li>Consultant - Sam Rosen will oversee Google Ad sales. </li></ul>
    14. 14. Conclusion <ul><li>Solves Large Problem For Large Market </li></ul><ul><li>Tests Were Successful </li></ul><ul><li>World Famous Experts </li></ul><ul><li>Experienced Team Ready To Launch </li></ul><ul><li>Positive Cash Flow In Year 1 </li></ul>
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