Kasturi Shanmugam - Dave Cordes - Natasha Cowey - Aisha Glen

about PR company – “PR4U”decided to create a social media guideline, whereby our PR Professionals will adhere toespecially concerningdeveloped 8 do’s and don'ts asa starting point

1. DO use facebook connectFacebook Connect – to be used as a way of connecting different new media platformseg. Blogs, YouTube, Facebook, Twitter, company website- Mend the fragmentation social media platforms & users > highly networked environment and reach a wider audienceHow? - two ways. Embed the tool (Facebook Connect Wizard Tool) into blogs, websites, etc. (bear in mind most sites now come with Facebook Connect: Youtube/Vimeo/Blogpost)OR Connect with Facebook Connect when visiting other sitesUSER & VIEWERS PRODUSERSPrivacy is an issue.. combat through constant moderation – of users and Facebook site.

2. DO affiliate with other Organisations and PeopleFriends = ambassadorsutilise the networks“piggy back reputation”Remember: audience are not a passive audienceAppropriate org. / Inappropriate org. Association = mutually beneficialrecognising and promoting org. networksAgreements between organisations

3.DO filter & moderate info. No inappropriate images should be uploaded that could hinder image of:Clients Brand Company/YourselfDon’t post anything un-work related on the pageRemember = “Client confidentiality”

4.DO share media/news clippings New concept of - PR2.0"Social media releases" replacing traditional forms of media releaseAllows PR professionals to develop and maintain relationships with journalistsFacebook is by far the market leader among social networking sites3/4 of public relations professionals believe Facebook has enhanced public relations

1. DON’T choose group profile setting Three different platforms:Personal/People – Fans Pages – Group PagesDifference between pages = moderation ability, privacy, different levels of involvmentso – different settings allow for different professionals usesPersonal/People – does not posses useful utilities to aid in campaigning a brandGroup pages – not much privacy, allows everyone to be moderators, “faceless robots”.So: always choose Fans PagesAudiences: active – “persumption”Why Fans Pages instead?

2. DON’T misuse facebook apps Not all applications are optimised for pages Applications should be related and Should reflect purpose of FB profile Appropriate use of applications shows - understanding of FBUnderstanding best practices for chosen communication toolAllows publics to engage in dialog Useful applications Note application: allows you to import an RSS feed to drive traffic to a related blog or Twitter account.CoinJars: an application used in fundraising. Provides mechanism for free movement of funds between users and to merchants. Uses 'iCoins': an online currency that you can spend and send around the world. Adult literacy: "i read" application Inappropriate applications Depends on organisation Anti Gambling page - "Poker Palace" application Mental Health awareness page – "What does my personality say about me"

3. DON’T invite everyone and anyoneWhen planning for an event (on Facebook event) – be careful of the guest list – or even when sharing event informationWho is it going out to?Don’t allow for an “open” guest list – not everyone should be invited

4. DON’T Bombard with spam updates/inapropriate links PR professionals urge other PR professionals tocheck out Facebook Best forum in which to share informationShould not share anything unprofessionalShould be used to share your company's professional opinions, not unprofessional links or posts e.g. YouTube videosNo one likes Facebook spam - especially in PR

“To succeed in PR Using facebook”