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Kcb202 New Media: Social Media Guideline for PR using Facebook
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Kcb202 New Media: Social Media Guideline for PR using Facebook



New Media Assignment 3: Social Media Guideline.

New Media Assignment 3: Social Media Guideline.
Kasturi Shanmugam
Dave Cordes
Aisha Glen
Natasha Cowey



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    Kcb202 New Media: Social Media Guideline for PR using Facebook Kcb202 New Media: Social Media Guideline for PR using Facebook Presentation Transcript

    • Kasturi Shanmugam - Dave Cordes - Natasha Cowey - Aisha Glen
    • about
      PR company – “PR4U”
      decided to create a social media guideline, whereby our PR Professionals will adhere to
      especially concerning
      developed 8 do’s and don'ts asa starting point
    • 1. DO use facebook connect
      Facebook Connect – to be used as a way of connecting different new media platformseg. Blogs, YouTube, Facebook, Twitter, company website
      - Mend the fragmentation social media platforms & users > highly networked environment and reach a wider audience
      How? - two ways. Embed the tool (Facebook Connect Wizard Tool) into blogs, websites, etc. (bear in mind most sites now come with Facebook Connect: Youtube/Vimeo/Blogpost)OR Connect with Facebook Connect when visiting other sites
      Privacy is an issue.. combat through constant moderation – of users and Facebook site.
    • 2. DO affiliate with other Organisations and People
      Friends = ambassadorsutilise the networks“piggy back reputation”
      Remember: audience are not a passive audience
      Appropriate org. / Inappropriate org. Association = mutually beneficialrecognising and promoting org. networks
      Agreements between organisations
    • 3.DO filter & moderate info.
      No inappropriate images should be uploaded that could hinder image of:Clients Brand Company/YourselfDon’t post anything un-work related on the pageRemember = “Client confidentiality”
    • 4.DO share media/news clippings
      New concept of - PR2.0
      "Social media releases" replacing traditional forms of media release
      Allows PR professionals to develop and maintain relationships with journalists
      Facebook is by far the market leader among social networking sites
      3/4 of public relations professionals believe Facebook has enhanced public relations
    • 1. DON’T choose group profile setting
      Three different platforms:Personal/People – Fans Pages – Group PagesDifference between pages = moderation ability, privacy, different levels of involvmentso – different settings allow for different professionals usesPersonal/People – does not posses useful utilities to aid in campaigning a brandGroup pages – not much privacy, allows everyone to be moderators, “faceless robots”.So: always choose Fans PagesAudiences: active – “persumption”Why Fans Pages instead?
    • 2. DON’T misuse facebook apps
        Not all applications are optimised for pages
        Applications should be related and
        Should reflect purpose of FB profile
      Appropriate use of applications shows - understanding of FB
      Understanding best practices for chosen communication tool
      Allows publics to engage in dialog
      Useful applications
      Note application: allows you to import an RSS feed to drive traffic to a related blog or Twitter account.
      CoinJars: an application used in fundraising. Provides mechanism for free movement of funds between users and to merchants. Uses 'iCoins': an online currency that you can spend and send around the world.
      Adult literacy: "i read" application
      Inappropriate applications
      Depends on organisation
      Anti Gambling page - "Poker Palace" application
      Mental Health awareness page – "What does my personality say about me"
    • 3. DON’T invite everyone and anyone
      When planning for an event (on Facebook event) – be careful of the guest list – or even when sharing event information
      Who is it going out to?
      Don’t allow for an “open” guest list – not everyone should be invited
    • 4. DON’T Bombard with spam updates/inapropriate links
      PR professionals urge other PR professionals tocheck out Facebook
      Best forum in which to share information
      Should not share anything unprofessional
      Should be used to share your company's professional opinions, not unprofessional links or posts e.g. YouTube videos
      No one likes Facebook spam - especially in PR
    • “To succeed in PR Using facebook”