1. DO use facebook connect Facebook Connect – to be used as a way of connecting different new media platformseg. Blogs, YouTube, Facebook, Twitter, company website - Mend the fragmentation social media platforms & users > highly networked environment and reach a wider audience How? - two ways. Embed the tool (Facebook Connect Wizard Tool) into blogs, websites, etc. (bear in mind most sites now come with Facebook Connect: Youtube/Vimeo/Blogpost)OR Connect with Facebook Connect when visiting other sites USER & VIEWERS PRODUSERS Privacy is an issue.. combat through constant moderation – of users and Facebook site.
2. DO affiliate with other Organisations and People Friends = ambassadorsutilise the networks“piggy back reputation” Remember: audience are not a passive audience Appropriate org. / Inappropriate org. Association = mutually beneficialrecognising and promoting org. networks Agreements between organisations
3.DO filter & moderate info. No inappropriate images should be uploaded that could hinder image of:Clients Brand Company/YourselfDon’t post anything un-work related on the pageRemember = “Client confidentiality”
4.DO share media/news clippings New concept of - PR2.0 "Social media releases" replacing traditional forms of media release Allows PR professionals to develop and maintain relationships with journalists Facebook is by far the market leader among social networking sites 3/4 of public relations professionals believe Facebook has enhanced public relations
1. DON’T choose group profile setting Three different platforms:Personal/People – Fans Pages – Group PagesDifference between pages = moderation ability, privacy, different levels of involvmentso – different settings allow for different professionals usesPersonal/People – does not posses useful utilities to aid in campaigning a brandGroup pages – not much privacy, allows everyone to be moderators, “faceless robots”.So: always choose Fans PagesAudiences: active – “persumption”Why Fans Pages instead?
2. DON’T misuse facebook apps Not all applications are optimised for pages Applications should be related and Should reflect purpose of FB profile
Appropriate use of applications shows - understanding of FB Understanding best practices for chosen communication tool Allows publics to engage in dialog
Useful applications Note application: allows you to import an RSS feed to drive traffic to a related blog or Twitter account. CoinJars: an application used in fundraising. Provides mechanism for free movement of funds between users and to merchants. Uses 'iCoins': an online currency that you can spend and send around the world. Adult literacy: "i read" application
Inappropriate applications Depends on organisation Anti Gambling page - "Poker Palace" application Mental Health awareness page – "What does my personality say about me"
3. DON’T invite everyone and anyone When planning for an event (on Facebook event) – be careful of the guest list – or even when sharing event information Who is it going out to? Don’t allow for an “open” guest list – not everyone should be invited
4. DON’T Bombard with spam updates/inapropriate links PR professionals urge other PR professionals tocheck out Facebook Best forum in which to share information Should not share anything unprofessional Should be used to share your company's professional opinions, not unprofessional links or posts e.g. YouTube videos No one likes Facebook spam - especially in PR