Kcb202 New Media: Social Media Guideline for PR using Facebook


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New Media Assignment 3: Social Media Guideline.
Kasturi Shanmugam
Dave Cordes
Aisha Glen
Natasha Cowey

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Kcb202 New Media: Social Media Guideline for PR using Facebook

  1. 1. Kasturi Shanmugam - Dave Cordes - Natasha Cowey - Aisha Glen<br />
  2. 2. about <br />PR company – “PR4U”<br />decided to create a social media guideline, whereby our PR Professionals will adhere to<br />especially concerning<br />developed 8 do’s and don&apos;ts asa starting point<br />
  3. 3.
  4. 4. 1. DO use facebook connect<br />Facebook Connect – to be used as a way of connecting different new media platformseg. Blogs, YouTube, Facebook, Twitter, company website<br />- Mend the fragmentation social media platforms & users &gt; highly networked environment and reach a wider audience<br />How? - two ways. Embed the tool (Facebook Connect Wizard Tool) into blogs, websites, etc. (bear in mind most sites now come with Facebook Connect: Youtube/Vimeo/Blogpost)OR Connect with Facebook Connect when visiting other sites<br />USER & VIEWERS PRODUSERS<br />Privacy is an issue.. combat through constant moderation – of users and Facebook site. <br />
  5. 5. 2. DO affiliate with other Organisations and People<br />Friends = ambassadorsutilise the networks“piggy back reputation”<br />Remember: audience are not a passive audience<br />Appropriate org. / Inappropriate org. Association = mutually beneficialrecognising and promoting org. networks<br />Agreements between organisations<br />
  6. 6. 3.DO filter & moderate info. <br /> No inappropriate images should be uploaded that could hinder image of:Clients Brand Company/YourselfDon’t post anything un-work related on the pageRemember = “Client confidentiality”<br />
  7. 7. 4.DO share media/news clippings <br />New concept of - PR2.0<br />&quot;Social media releases&quot; replacing traditional forms of media release<br />Allows PR professionals to develop and maintain relationships with journalists<br />Facebook is by far the market leader among social networking sites<br />3/4 of public relations professionals believe Facebook has enhanced public relations<br />
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  9. 9. 1. DON’T choose group profile setting<br /> Three different platforms:Personal/People – Fans Pages – Group PagesDifference between pages = moderation ability, privacy, different levels of involvmentso – different settings allow for different professionals usesPersonal/People – does not posses useful utilities to aid in campaigning a brandGroup pages – not much privacy, allows everyone to be moderators, “faceless robots”.So: always choose Fans PagesAudiences: active – “persumption”Why Fans Pages instead?<br />
  10. 10. 2. DON’T misuse facebook apps<br />  Not all applications are optimised for pages<br />  Applications should be related and<br />  Should reflect purpose of FB profile<br /> <br />Appropriate use of applications shows - understanding of FB<br />Understanding best practices for chosen communication tool<br />Allows publics to engage in dialog <br /> <br />Useful applications <br />Note application: allows you to import an RSS feed to drive traffic to a related blog or Twitter account.<br />CoinJars: an application used in fundraising. Provides mechanism for free movement of funds between users and to merchants. Uses &apos;iCoins&apos;: an online currency that you can spend and send around the world. <br />Adult literacy: &quot;i read&quot; application<br /> <br />Inappropriate applications<br /> Depends on organisation<br /> Anti Gambling page - &quot;Poker Palace&quot; application<br /> Mental Health awareness page – &quot;What does my personality say about me&quot; <br />
  11. 11. 3. DON’T invite everyone and anyone<br />When planning for an event (on Facebook event) – be careful of the guest list – or even when sharing event information<br />Who is it going out to?<br />Don’t allow for an “open” guest list – not everyone should be invited<br />
  12. 12. 4. DON’T Bombard with spam updates/inapropriate links<br /> PR professionals urge other PR professionals tocheck out Facebook<br /> Best forum in which to share information<br />Should not share anything unprofessional<br />Should be used to share your company&apos;s professional opinions, not unprofessional links or posts e.g. YouTube videos<br />No one likes Facebook spam - especially in PR<br />
  13. 13. “To succeed in PR Using facebook”<br />