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Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
Nancy Proctor Handheld Basics
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Nancy Proctor Handheld Basics

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Keynote presentation at Tate Modern's Conference, 'From Audio Tours to iPhones', 5 September 2008, London, by Nancy Proctor, Head of New Media Initiatives, Smithsonian American Art Museum

Keynote presentation at Tate Modern's Conference, 'From Audio Tours to iPhones', 5 September 2008, London, by Nancy Proctor, Head of New Media Initiatives, Smithsonian American Art Museum

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    1. Handheld Basics: From Audiotours to iPhones Tate Modern, 5 September 2008 Nancy Proctor, Smithsonian American Art Museum [email_address] Top 10 Tips for a successful mobile solution (…and a few more)
    2. 0. Invitation to the Digital Feast Beth Lipman, Bancketje (Banquet) 2003

    3. 1. It’s not about the technology <ul><li>Focus on user experience and content </li></ul><ul><li>Design for your audience’s needs </li></ul><ul><li>Design for your museum’s needs </li></ul><ul><li>Use the simplest technology solution available that will meet those needs </li></ul>
    4. 2. It is about the story <ul><li>Speak to your visitors’: </li></ul><ul><li>Heads : Answer questions, give insights </li></ul><ul><li>Hearts : Create an emotion, atmosphere, time or place </li></ul><ul><li>Hands : Inspire a response - create, contribute, sign up, come back </li></ul>
    5. 3. Think about voice <ul><li>Who is the most interesting person to your audience to guide them? </li></ul><ul><li>Some common crowd-pleasers: </li></ul><ul><li>Artists </li></ul><ul><li>Experts </li></ul><ul><li>Other visitors </li></ul>
    6. 4. Think about context <ul><li>Private device / public context </li></ul><ul><li>Multi-tasking and the museum shuffle </li></ul><ul><li>Ergonomics of your space </li></ul><ul><li>What other resources can support the tour? Signage, marketing, web, staff… </li></ul>
    7. 4a. About that context… <ul><li>Can we build content that works both in front of the exhibits and off-site? </li></ul><ul><li>Soundtracks & soundbites… </li></ul>
    8. 5. Think globally… <ul><li>WWW = Whatever, Wherever, Whenever </li></ul><ul><li>So the museum needs cross-platform content rights </li></ul><ul><li>Design for the distributed museum </li></ul>
    9. The Museum
    10. The Museums
    11. The Distributed Museum
    12. 6. But act locally <ul><li>Mobile is different </li></ul><ul><li>Different mobile platforms support different kinds of experiences </li></ul><ul><ul><li>Choose the platform that meets the need </li></ul></ul><ul><ul><li>Develop content for the kind of experience that platform supports </li></ul></ul><ul><ul><li>Work within the technology’s abilities today </li></ul></ul>
    13. 7. Know content vs. technology <ul><li>Some common confusions: </li></ul><ul><li>Do they love the device or the content? </li></ul><ul><li>Screen as eyetrap </li></ul><ul><li>Do tactile devices make visitors touch the exhibits? </li></ul>
    14. 8. Move to web standards <ul><li>Combine best practice from mobile </li></ul><ul><li>(audiotours provide the largest database) </li></ul><ul><li>With web-standard interfaces to content: familiar, tried & tested, simple to use, direct </li></ul><ul><li>Avoid content & features that are platform- or device-specific </li></ul>
    15. 9. Turn visitors into teachers <ul><li>Why should our visitors’ Web 2.0 lives stop at the museum’s threshold? </li></ul><ul><li>Voting to learn </li></ul><ul><li>Aide-m émoires </li></ul><ul><li>Souvenirs </li></ul><ul><li>UGC </li></ul><ul><li>Sharing </li></ul>
    16. 10. Build for humans <ul><li>Research the needs of both the audiences you have… </li></ul><ul><li>And the audiences you want </li></ul><ul><li>Take tours, try mobile solutions everywhere </li></ul>
    17. Bonus slide for vendors <ul><li>What we really, really want: </li></ul><ul><li>To own our content </li></ul><ul><li>Best practice </li></ul><ul><li>Training </li></ul><ul><li>The cross-platform CMS </li></ul><ul><li>Applications </li></ul><ul><li>HW if it supports web-standard content & comes with a guaranteed upgrade path </li></ul><ul><li>A better business model </li></ul><ul><li>A partner </li></ul>
    18. Usque ad Astra! Photo by Mike Lee, 2007; from SAAM Flickr Group

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