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Intermediation In The New User Environment
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Intermediation In The New User Environment

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    • 1. Intermediation in the new user environment Chris Beckett The content of this presentation is licensed to the public under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 United States License.
    • 2. Agenda
      • The Good Old Days
      • The Dysfunctional Present
        • The Library Response – ish
        • Some conventional responses for Publishers
      • A Digression on Featuritis
      • Social Software and the Web 2.0
    • 3. When Librarians organised the library……..
    • 4.  
    • 5. Library collections assessed by:
      • Quality
      • Comprehensiveness
      • Relevance to the institution
      • and organised by:
      • Subject
    • 6. When Publisher’s organise the library …….
    • 7.  
    • 8. Online Public Access Catalogues (pre-date digital) Link resolvers A-Z lists A&I indexes (pre-date digital) Federated Search Engines Wiley Silo Springer Silo Elsevier Silo Blackwell Silo Sage Silo T&F Informa Silo
    • 9.  
    • 10.  
    • 11. David Seaman -DLF
      • Every publisher (and library production unit and web archive?) is an island; we produce silos of data that play badly with others.
      • Little ability to work with content or even metadata cross-publisher and cross-aggregator. Or cross-library.
    • 12. David Seaman -DLF
      • The need to have content that encourages local re-organization and creation of services, and that permits “beyond browsing and searching” engagement by individual users ( NB MASHUPS AND SOCIAL SOFTWARE)
    • 13. It is easier for a camel to pass through the eye of a needle than to find a library website that is usable and friendly and provides services rather than talking about them in weird library jargon. THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneider http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php
    • 14. It is easier for a camel to pass through the eye of a needle than to find a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.
    • 15.  
    • 16.  
    • 17. Possible Navigation Route Target Content The Publisher’s view of the User in their site Possible Navigation Route Target Content
    • 18. Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation
    • 19.
      • Link servers don’t really work that well……
    • 20. Cal State San Marcos and Cal State Northridge study
      • 52% of the time users just closed the window
      • Still too complicated – compared to Google
    • 21. Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation
    • 22. Some conventional solutions for publishers…..
      • Develop an article level (i.e. within the full text) branding strategy, to compensate for the bypassing of branding that tends to result from deep linking by link servers.
    • 23.  
    • 24.  
    • 25. Some conventional solutions for publishers…..
      • Review metadata strategy to ensure that it includes abstract, subject, ISSN and page number information in its z39.50 records
        • So that Federated search engines present your content in the best possible ways
    • 26. Some conventional solutions for publishers…..
      • Features are best used if placed on the landing page – i.e. at article level
      • Out of the ordinary features will not necessarily be tried
    • 27. AND…..
      • Nielsen’s Law “Users spend most of their time on other sites and form their expectations based on their aggregated user experience.” http:// www.useit.com/jakob /
      • Most of the interfaces to your content that your users will encounter will be those created by others.
    • 28.
      • Featuritis
    • 29. The USB Hotplate
    • 30. Headlight LCDs: 2 Fast 2 Useless
    • 31. High-Tech Carpet Knows You are Fat, Old
    • 32. Some advice for Publishers: Ignore the competition From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/
    • 33. From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/
    • 34.  
    • 35.  
    • 36.  
    • 37. But where is the “iPod”?
    • 38. But where is the “iPod”?
    • 39. The User as the intermediary web 2.0
    • 40.  
    • 41.  
    • 42. DEMO
    • 43.  
    • 44.  
    • 45. Implications
      • What person X is blogging
      • What person X is bookmarking- on several social bookmarking sites (e.g. del.isio.us, Connotea)
      • What person X is listening to (e.g. Last.FM)
      • What person X is taking pictures of (e.g. Flickr)
      • What person X's travel schedule is (e.g. iCal)
      • What books X is reading or planning on reading (e.g. Amazon wish lists)
    • 46. Implications (Academic)
      • See the realtime annotated bibliography of Dr. W
      • Show all the ways in which people that you trust have categorized resource X
      • See how your taxonomy compares to the taxonomy of Dr. Y
      • See all the resources that your trusted colleagues are categorizing as Z
    • 47. Mash Ups
        • Google Earth and Ant Web
    • 48.  
    • 49.  
    • 50. Mash-Up of Google Earth and Ant Web
      • User driven and controlled
      • Based on open API’s that allow in simple terms Google Earth and the AntWeb datasets to interact in real time
      DEMO
    • 51. Conclusions
      • For all but the biggest players the users side tools will disintermediate the intermediaries
      • The biggest players will survive by adding utilities around the content
    • 52. References
      • From Journals in the Time of Google By Lee C. Van Orsdel & Kathleen Born — April 15, 2006 http://www.libraryjournal.com/article/CA6321722.html
      • Euan Semple on social computing at BBC [MP3, 24min, 11,1MB]
      • The Myths and Realities of SFX in Academic Libraries by Jina Choi Wakimoto, David S. Walker, and Katherine S. Dabbour:The Journal of Academic Librarianship, Volume 32, Number 2, pages 127–136
      • http://www.antweb.org/nature_mashups_439006a1.pdf
    • 53.
      • The End