Intermediation In The New User Environment
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Intermediation In The New User Environment Presentation Transcript

  • 1. Intermediation in the new user environment Chris Beckett The content of this presentation is licensed to the public under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 United States License.
  • 2. Agenda
    • The Good Old Days
    • The Dysfunctional Present
      • The Library Response – ish
      • Some conventional responses for Publishers
    • A Digression on Featuritis
    • Social Software and the Web 2.0
  • 3. When Librarians organised the library……..
  • 4.  
  • 5. Library collections assessed by:
    • Quality
    • Comprehensiveness
    • Relevance to the institution
    • and organised by:
    • Subject
  • 6. When Publisher’s organise the library …….
  • 7.  
  • 8. Online Public Access Catalogues (pre-date digital) Link resolvers A-Z lists A&I indexes (pre-date digital) Federated Search Engines Wiley Silo Springer Silo Elsevier Silo Blackwell Silo Sage Silo T&F Informa Silo
  • 9.  
  • 10.  
  • 11. David Seaman -DLF
    • Every publisher (and library production unit and web archive?) is an island; we produce silos of data that play badly with others.
    • Little ability to work with content or even metadata cross-publisher and cross-aggregator. Or cross-library.
  • 12. David Seaman -DLF
    • The need to have content that encourages local re-organization and creation of services, and that permits “beyond browsing and searching” engagement by individual users ( NB MASHUPS AND SOCIAL SOFTWARE)
  • 13. It is easier for a camel to pass through the eye of a needle than to find a library website that is usable and friendly and provides services rather than talking about them in weird library jargon. THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneider http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php
  • 14. It is easier for a camel to pass through the eye of a needle than to find a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.
  • 15.  
  • 16.  
  • 17. Possible Navigation Route Target Content The Publisher’s view of the User in their site Possible Navigation Route Target Content
  • 18. Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation
  • 19.
    • Link servers don’t really work that well……
  • 20. Cal State San Marcos and Cal State Northridge study
    • 52% of the time users just closed the window
    • Still too complicated – compared to Google
  • 21. Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation
  • 22. Some conventional solutions for publishers…..
    • Develop an article level (i.e. within the full text) branding strategy, to compensate for the bypassing of branding that tends to result from deep linking by link servers.
  • 23.  
  • 24.  
  • 25. Some conventional solutions for publishers…..
    • Review metadata strategy to ensure that it includes abstract, subject, ISSN and page number information in its z39.50 records
      • So that Federated search engines present your content in the best possible ways
  • 26. Some conventional solutions for publishers…..
    • Features are best used if placed on the landing page – i.e. at article level
    • Out of the ordinary features will not necessarily be tried
  • 27. AND…..
    • Nielsen’s Law “Users spend most of their time on other sites and form their expectations based on their aggregated user experience.” http:// www.useit.com/jakob /
    • Most of the interfaces to your content that your users will encounter will be those created by others.
  • 28.
    • Featuritis
  • 29. The USB Hotplate
  • 30. Headlight LCDs: 2 Fast 2 Useless
  • 31. High-Tech Carpet Knows You are Fat, Old
  • 32. Some advice for Publishers: Ignore the competition From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/
  • 33. From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/
  • 34.  
  • 35.  
  • 36.  
  • 37. But where is the “iPod”?
  • 38. But where is the “iPod”?
  • 39. The User as the intermediary web 2.0
  • 40.  
  • 41.  
  • 42. DEMO
  • 43.  
  • 44.  
  • 45. Implications
    • What person X is blogging
    • What person X is bookmarking- on several social bookmarking sites (e.g. del.isio.us, Connotea)
    • What person X is listening to (e.g. Last.FM)
    • What person X is taking pictures of (e.g. Flickr)
    • What person X's travel schedule is (e.g. iCal)
    • What books X is reading or planning on reading (e.g. Amazon wish lists)
  • 46. Implications (Academic)
    • See the realtime annotated bibliography of Dr. W
    • Show all the ways in which people that you trust have categorized resource X
    • See how your taxonomy compares to the taxonomy of Dr. Y
    • See all the resources that your trusted colleagues are categorizing as Z
  • 47. Mash Ups
      • Google Earth and Ant Web
  • 48.  
  • 49.  
  • 50. Mash-Up of Google Earth and Ant Web
    • User driven and controlled
    • Based on open API’s that allow in simple terms Google Earth and the AntWeb datasets to interact in real time
    DEMO
  • 51. Conclusions
    • For all but the biggest players the users side tools will disintermediate the intermediaries
    • The biggest players will survive by adding utilities around the content
  • 52. References
    • From Journals in the Time of Google By Lee C. Van Orsdel & Kathleen Born — April 15, 2006 http://www.libraryjournal.com/article/CA6321722.html
    • Euan Semple on social computing at BBC [MP3, 24min, 11,1MB]
    • The Myths and Realities of SFX in Academic Libraries by Jina Choi Wakimoto, David S. Walker, and Katherine S. Dabbour:The Journal of Academic Librarianship, Volume 32, Number 2, pages 127–136
    • http://www.antweb.org/nature_mashups_439006a1.pdf
  • 53.
    • The End