Intermediation in the new user environment   Chris Beckett The content of this presentation is licensed to the public unde...
Agenda <ul><li>The Good Old Days </li></ul><ul><li>The Dysfunctional Present </li></ul><ul><ul><li>The Library Response – ...
When Librarians organised the library……..
 
Library collections assessed by: <ul><li>Quality </li></ul><ul><li>Comprehensiveness </li></ul><ul><li>Relevance to the in...
When Publisher’s organise the library …….
 
Online Public Access Catalogues (pre-date digital) Link resolvers A-Z lists A&I indexes (pre-date digital) Federated Searc...
 
 
David Seaman -DLF <ul><li>Every publisher (and library production unit and web archive?) is an island; we produce silos of...
David Seaman -DLF <ul><li>The need to have content that encourages local re-organization and creation of services, and tha...
It is easier for a camel to pass through the eye of a needle than to find a library website that is usable and friendly an...
It is easier for a camel to pass through the eye of a needle than to find a  publisher website  that is usable and friendl...
 
 
Possible Navigation Route Target Content The Publisher’s view of the User in their site Possible Navigation Route Target C...
Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unu...
<ul><li>Link servers don’t really work that well…… </li></ul>
Cal State San Marcos and Cal State Northridge study <ul><li>52% of the time users just closed the window </li></ul><ul><li...
Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unu...
Some conventional solutions for publishers….. <ul><li>Develop an article level (i.e. within the full text) branding strate...
 
 
Some conventional solutions for publishers….. <ul><li>Review metadata strategy to ensure that it includes abstract, subjec...
Some conventional solutions for publishers….. <ul><li>Features are best used if placed on the landing page – i.e. at artic...
AND….. <ul><li>Nielsen’s Law “Users spend most of their time on other sites and form their expectations based on their agg...
<ul><li>Featuritis </li></ul>
The USB Hotplate
Headlight LCDs:  2 Fast 2 Useless
High-Tech Carpet Knows You are  Fat, Old
Some advice for Publishers:  Ignore the competition From Creating passionate users blog:  http://headrush.typepad.com/crea...
From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/
 
 
 
But where is the “iPod”?
But where is the “iPod”?
The User as the intermediary web 2.0
 
 
DEMO
 
 
Implications <ul><li>What person X is blogging </li></ul><ul><li>What person X is bookmarking- on several social bookmarki...
Implications (Academic) <ul><li>See the realtime annotated bibliography of Dr. W </li></ul><ul><li>Show all the ways in wh...
Mash Ups <ul><ul><li>Google Earth and Ant Web </li></ul></ul>
 
 
Mash-Up of Google Earth and Ant Web <ul><li>User driven and controlled </li></ul><ul><li>Based on open API’s that allow in...
Conclusions <ul><li>For all but the biggest players the users side tools will disintermediate the intermediaries </li></ul...
References <ul><li>From Journals in the Time of Google  By Lee C. Van Orsdel & Kathleen Born — April 15, 2006  http://www....
<ul><li>The End </li></ul>
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  • Intermediation In The New User Environment

    1. 1. Intermediation in the new user environment Chris Beckett The content of this presentation is licensed to the public under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 United States License.
    2. 2. Agenda <ul><li>The Good Old Days </li></ul><ul><li>The Dysfunctional Present </li></ul><ul><ul><li>The Library Response – ish </li></ul></ul><ul><ul><li>Some conventional responses for Publishers </li></ul></ul><ul><li>A Digression on Featuritis </li></ul><ul><li>Social Software and the Web 2.0 </li></ul>
    3. 3. When Librarians organised the library……..
    4. 5. Library collections assessed by: <ul><li>Quality </li></ul><ul><li>Comprehensiveness </li></ul><ul><li>Relevance to the institution </li></ul><ul><li>and organised by: </li></ul><ul><li>Subject </li></ul>
    5. 6. When Publisher’s organise the library …….
    6. 8. Online Public Access Catalogues (pre-date digital) Link resolvers A-Z lists A&I indexes (pre-date digital) Federated Search Engines Wiley Silo Springer Silo Elsevier Silo Blackwell Silo Sage Silo T&F Informa Silo
    7. 11. David Seaman -DLF <ul><li>Every publisher (and library production unit and web archive?) is an island; we produce silos of data that play badly with others. </li></ul><ul><li>Little ability to work with content or even metadata cross-publisher and cross-aggregator. Or cross-library. </li></ul>
    8. 12. David Seaman -DLF <ul><li>The need to have content that encourages local re-organization and creation of services, and that permits “beyond browsing and searching” engagement by individual users ( NB MASHUPS AND SOCIAL SOFTWARE) </li></ul>
    9. 13. It is easier for a camel to pass through the eye of a needle than to find a library website that is usable and friendly and provides services rather than talking about them in weird library jargon. THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneider http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php
    10. 14. It is easier for a camel to pass through the eye of a needle than to find a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.
    11. 17. Possible Navigation Route Target Content The Publisher’s view of the User in their site Possible Navigation Route Target Content
    12. 18. Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation
    13. 19. <ul><li>Link servers don’t really work that well…… </li></ul>
    14. 20. Cal State San Marcos and Cal State Northridge study <ul><li>52% of the time users just closed the window </li></ul><ul><li>Still too complicated – compared to Google </li></ul>
    15. 21. Bypassing On-site Navigation Search Engine RSS Readers and Blogs Link Servers Possible Navigation Route Target Content Unused Navigation
    16. 22. Some conventional solutions for publishers….. <ul><li>Develop an article level (i.e. within the full text) branding strategy, to compensate for the bypassing of branding that tends to result from deep linking by link servers. </li></ul>
    17. 25. Some conventional solutions for publishers….. <ul><li>Review metadata strategy to ensure that it includes abstract, subject, ISSN and page number information in its z39.50 records </li></ul><ul><ul><li>So that Federated search engines present your content in the best possible ways </li></ul></ul>
    18. 26. Some conventional solutions for publishers….. <ul><li>Features are best used if placed on the landing page – i.e. at article level </li></ul><ul><li>Out of the ordinary features will not necessarily be tried </li></ul>
    19. 27. AND….. <ul><li>Nielsen’s Law “Users spend most of their time on other sites and form their expectations based on their aggregated user experience.” http:// www.useit.com/jakob / </li></ul><ul><li>Most of the interfaces to your content that your users will encounter will be those created by others. </li></ul>
    20. 28. <ul><li>Featuritis </li></ul>
    21. 29. The USB Hotplate
    22. 30. Headlight LCDs: 2 Fast 2 Useless
    23. 31. High-Tech Carpet Knows You are Fat, Old
    24. 32. Some advice for Publishers: Ignore the competition From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/
    25. 33. From Creating passionate users blog: http://headrush.typepad.com/creating_passionate_users/
    26. 37. But where is the “iPod”?
    27. 38. But where is the “iPod”?
    28. 39. The User as the intermediary web 2.0
    29. 42. DEMO
    30. 45. Implications <ul><li>What person X is blogging </li></ul><ul><li>What person X is bookmarking- on several social bookmarking sites (e.g. del.isio.us, Connotea) </li></ul><ul><li>What person X is listening to (e.g. Last.FM) </li></ul><ul><li>What person X is taking pictures of (e.g. Flickr) </li></ul><ul><li>What person X's travel schedule is (e.g. iCal) </li></ul><ul><li>What books X is reading or planning on reading (e.g. Amazon wish lists) </li></ul>
    31. 46. Implications (Academic) <ul><li>See the realtime annotated bibliography of Dr. W </li></ul><ul><li>Show all the ways in which people that you trust have categorized resource X </li></ul><ul><li>See how your taxonomy compares to the taxonomy of Dr. Y </li></ul><ul><li>See all the resources that your trusted colleagues are categorizing as Z </li></ul>
    32. 47. Mash Ups <ul><ul><li>Google Earth and Ant Web </li></ul></ul>
    33. 50. Mash-Up of Google Earth and Ant Web <ul><li>User driven and controlled </li></ul><ul><li>Based on open API’s that allow in simple terms Google Earth and the AntWeb datasets to interact in real time </li></ul>DEMO
    34. 51. Conclusions <ul><li>For all but the biggest players the users side tools will disintermediate the intermediaries </li></ul><ul><li>The biggest players will survive by adding utilities around the content </li></ul>
    35. 52. References <ul><li>From Journals in the Time of Google By Lee C. Van Orsdel & Kathleen Born — April 15, 2006 http://www.libraryjournal.com/article/CA6321722.html </li></ul><ul><li>Euan Semple on social computing at BBC [MP3, 24min, 11,1MB] </li></ul><ul><li>The Myths and Realities of SFX in Academic Libraries by Jina Choi Wakimoto, David S. Walker, and Katherine S. Dabbour:The Journal of Academic Librarianship, Volume 32, Number 2, pages 127–136 </li></ul><ul><li>http://www.antweb.org/nature_mashups_439006a1.pdf </li></ul>
    36. 53. <ul><li>The End </li></ul>
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