BIG BAZAAR Presented by:- Achu ,Arjun, Arun, Jeev, Cimy & Ria

BIG BAZAAR

Presented by:-

Achu ,Arjun, Arun, Jeev, Cimy & Ria

INTRODUCTION Type-hyper market Discount Store Value Segment Founded-2001 Head quarters-Jogeshwari, Mumbai Industry-retail Promoter-kishore biyani Parent-Pantaloon Retail India Ltd Punchline- “Isse sasta aur accha kahin nahin” Currently 106 outlets India’s first hypermarket retail outlet

Type-hyper market

Discount Store

Value Segment

Founded-2001

Head quarters-Jogeshwari, Mumbai

Industry-retail

Promoter-kishore biyani

Parent-Pantaloon Retail India Ltd

Punchline- “Isse sasta aur accha kahin nahin”

Currently 106 outlets

India’s first hypermarket retail outlet

Contd … Approx. 50,000 sq.ft. One stop shopping at discounted prices Provides best products at best prices Targets price-conscious majority segment of customers Classless destination Big-sized Indian “Mandi”- Big Bazaar. Started purely as a fashion format including apparel, cosmetics, accessory and general merchandise.

Approx. 50,000 sq.ft.

One stop shopping at discounted prices

Provides best products at best prices

Targets price-conscious majority segment of customers

Classless destination

Big-sized Indian “Mandi”- Big Bazaar.

Started purely as a fashion format including apparel, cosmetics, accessory and general merchandise.

First Food Bazaar format was added as Shop-In-Shop within Big Bazaar in the year 2002 Big Bazaar and Food Bazaar -blend the look, feel and touch of Indian bazaars with modern retail concepts of choice, convenience and quality.

First Food Bazaar format was added as Shop-In-Shop within Big Bazaar in the year 2002

Big Bazaar and Food Bazaar -blend the look, feel and touch of Indian bazaars with modern retail concepts of choice, convenience and quality.

FORMAT DEFINITION Hypermarket- A large superstore, combining a supermarket and departmental store, offering full lines of grocery and general merchandise all under one roof. Key categories retailed- Food, groceries, apparel, furnishings, consumer durables. Typical size Sq.ft.- 15,000-100,000.

Hypermarket- A large superstore, combining a supermarket and departmental store, offering full lines of grocery and general merchandise all under one roof.

Key categories retailed- Food, groceries, apparel, furnishings, consumer durables.

Typical size Sq.ft.- 15,000-100,000.

Target Audience Big Bazaar targets higher and upper middle class customers . The large and growing young working population is a preferred customer segment . Big Bazaar specifically targets working women and home makers who are the primary decision makers.

Big Bazaar targets higher and upper middle class customers .

The large and growing young working population is a preferred customer segment .

Big Bazaar specifically targets working women and home makers who are the primary decision makers.

MARKETING MIX ‘ 4 P’s ANALYSIS

MARKETING MIX

‘ 4 P’s ANALYSIS

PRODUCT MIX

PRODUCT MIX

Denims& t-shirts Fabrics& cut pieces Formal wear Casual wear Party wear Ethnic wear Accessories Under garments Night wear Dress material Sarees Staples Ready to eat Ready to cook International food Spices Imported bazaar Tea& coffee Fruits Vegetables Imported fruits Dairy products Soft drinks Packaged juices Milk item Frozen foods Ice creams Shampoos Detergents Soaps Liquid wash creams deoderants Home cleaners utensils plastics crockery

PRICING Value pricing(EDLP) Promotional pricing -low interest financing -psychological discounting -special event pricing Differentiated pricing -time pricing Bundling

Value pricing(EDLP)

Promotional pricing

-low interest financing

-psychological discounting

-special event pricing

Differentiated pricing

-time pricing

Bundling

PLACE- STORE LOCATIONS Initially identifies future/ potential development areas. Acquires such areas at an early phase before the real estate value booms. Located at high traffic areas. Online trading. Designed to look crowded.

Initially identifies future/ potential development areas.

Acquires such areas at an early phase before the real estate value booms.

Located at high traffic areas.

Online trading.

Designed to look crowded.

E-tailing To overcome location disadvantage- launched a merchandise retailing website www.futurebazaar.com which targets high-end customers ready to use credit cards. Internet as place has put them in a profitable position because there is minimal expense of maintaining a website. The low level of internet penetration proves a hindrance for rapid growth.

To overcome location disadvantage- launched a merchandise retailing website www.futurebazaar.com which targets high-end customers ready to use credit cards.

Internet as place has put them in a profitable position because there is minimal expense of maintaining a website.

The low level of internet penetration proves a hindrance for rapid growth.

PROMOTION “ Saal ke Sabse Saste 3 Din” Future card(3% discount) Shakti card Advertising(print ads, tv ads, radio) Brand endorsement by M.S DHONI Exchange offer Weekend discounts Point of purchase promotions ` Junk' swap offer- “Exchange anything old for something new".

“ Saal ke Sabse Saste 3 Din”

Future card(3% discount)

Shakti card

Advertising(print ads, tv ads, radio)

Brand endorsement by M.S DHONI

Exchange offer

Weekend discounts

Point of purchase promotions

` Junk' swap offer- “Exchange anything

old for something new".

Some of the key offers -5kg rice +5kg sugar+5 kg oil for Rs599/- -Branded micro wave 17ltrs at Rs 1999/- -Branded DVD player +home theater at Rs2999/-

-5kg rice +5kg sugar+5 kg oil for Rs599/-

-Branded micro wave 17ltrs at Rs 1999/-

-Branded DVD player +home theater at Rs2999/-

PLAYING NEW TACTICS Guerilla marketing strategies- 3 catchy/cocky and cheeky ad campaign which surely does catch one’s eyes. Taking on the biggies like Shoppers Stop, Lifestyle, and Tata’s Westside. “ Keep West-aSide. Make a smart choice !” “ Shoppers! Stop. Make a smart choice !” “ Change Your Lifestyle. Make a smart choice !”

Guerilla marketing strategies- 3 catchy/cocky and cheeky ad campaign which surely does catch one’s eyes.

Taking on the biggies like Shoppers Stop, Lifestyle, and Tata’s Westside.

“ Keep West-aSide. Make a smart choice !”

“ Shoppers! Stop. Make a smart choice !”

“ Change Your Lifestyle. Make a smart choice !”

POSITIONING STRATEGY

BIG BAZAAR RETAIL MIX- caters to all age groups of a family. Retail Strategy Merchandise Assortments Customer Service Pricing Location Store Design and Display Communication Mix

Wal-Mart’s Retail Mix

Wal-Mart’s Retail Mix

Wal-Mart's Retail Mix

Limited Self Service Customization Wal-Mart’s Retail Mix

SWOT ANALYSIS STRENGTH -High brand equity -state of art infrastructure -EDLP -pop promotions -variety of stuff under single roof WEAKNESS -Unable to meet store opening targets -falling revenue/sq. ft -General perception OPPORTUNITY -organized retail(4.15%) -Evolving consumer preferences THREAT -Competitors -Government policies -Unorganized retail