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Welcome to Second Life<br />A glimpse into a digital world<br />
Meet Ethereal Tigerfish<br />Who she is…<br />An avatar existing in Second Life<br />
Wait I’m confused…<br />Avatar? Second Life?<br />An avatar is a digital character. In Second Life your avatar’s possibili...
Second Life<br />Linden Labs<br />1999<br />Digital world that exists in real time<br />Avatars like Ethereal engage in ma...
How Ethereal and the other avatars spend their days:<br />
The Allure of Second Life<br />Escape<br />Networking<br />Commerce<br />Distance Learning<br />“Change Your Look”<br />“L...
People Behind the Avatars<br />Avatars spend about 100 minutes in Second Life each time they log in.<br />Over 1000 text m...
What Defines $uccess?<br />
Impact of a digital world…<br />
What this means for the world of Communications….<br />Changing the way we:<br /><ul><li> Network
 Shop
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Second Life: A Glimpse into a Digiital World

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Transcript of "Second Life: A Glimpse into a Digiital World"

  1. 1. Welcome to Second Life<br />A glimpse into a digital world<br />
  2. 2. Meet Ethereal Tigerfish<br />Who she is…<br />An avatar existing in Second Life<br />
  3. 3. Wait I’m confused…<br />Avatar? Second Life?<br />An avatar is a digital character. In Second Life your avatar’s possibilities are endless.<br />
  4. 4. Second Life<br />Linden Labs<br />1999<br />Digital world that exists in real time<br />Avatars like Ethereal engage in many different activities…<br />
  5. 5. How Ethereal and the other avatars spend their days:<br />
  6. 6. The Allure of Second Life<br />Escape<br />Networking<br />Commerce<br />Distance Learning<br />“Change Your Look”<br />“Love Your Life”<br />
  7. 7. People Behind the Avatars<br />Avatars spend about 100 minutes in Second Life each time they log in.<br />Over 1000 text messages are sent every second by users logged in at a given moment.<br />
  8. 8. What Defines $uccess?<br />
  9. 9. Impact of a digital world…<br />
  10. 10. What this means for the world of Communications….<br />Changing the way we:<br /><ul><li> Network
  11. 11. Shop
  12. 12. Conference Call
  13. 13. Meet friends and spouses
  14. 14. Socialize
  15. 15. Have hobbies</li></ul>Will there be:<br /><ul><li> False identities?
  16. 16. Loss of social skills?
  17. 17. Disenchantment with reality?
  18. 18. A change in the role of marketers?
  19. 19. A changing face for businesses?
  20. 20. How will it affect education and the </li></ul> student experience?<br />
  21. 21. Will you have a Second Life…<br /> or will you just have one?<br />
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