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Guatemala Presentation

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Transcript

  • 1. Guatemala Immerse Yourself. Experience Tradition.
  • 2. Intro… (Introduction Slide Info Here)
  • 3. Strengths
    • Mayan history
      • National Museum of Archaeology and
      • Ethnology of Guatemala
      • Tikal
      • Copán
      • Colorful Culture
  • 4. Strengths
    • Sightseeing and Adventure
      • Lake Atitlán
      • Panajachel
      • Pacaya Volcano
      • Semuc Champey
      • Relaxing Black Sand Beaches
      • Antigua
  • 5. Weaknesses
    • General lack of awareness 
    • Too poor of an infrastructure to
    • support tourism 
    • Perception that Guatemala is not safe  
  • 6. Opportunities
    • Undiscovered jewel of Latin America
    • Indigenous culture or five-star
    • luxury hotels
    • Ecotourism
      • hot springs
      • Volcanoes
      • rainforests
  • 7. Opportunities
    • Shorter travel time than European countries
    • Inexpensive travel opportunities
    • Small country, big trips
    • New airport at Quetzaltenango
    • Mundo Maya Organization
  • 8. Threats
  • 9. Threats
  • 10. Why is it important to market to U.S. Hispanics
    • Largest tourist base to Guatemala in 2008
      • Central America
      • United States
    • U.S. Hispanics
      • Growing market
      • Financially stable
    • Similarities
      • Language
      • Religion/Holidays
      • History
  • 11. Holidays
    • Rabin Ajau Folkloric Festival
    • Last week of July in Cobán City
    • Indigenous handiwork, typical cuisine,
    • Mayan ceremonies, music, and dances .
    • Election of Reina Rabin Ajau
    • (Daughter of the King)
    • Semana Santa
    • Holy Week (from Palm Sunday to Easter Sunday)
    • in Antigua
    • Vibrant, elaborate religious festivities
    • Principal processions
    • Alfombras: brilliantly-colored sawdust carpets,
    • sifted into designs and laid on streets
    • for the costumed solemn processions to step on.
  • 12. Holidays
    • Day of the Dead
    • On November 1 , in Santiago Sacatepéquez
    • K ite festival – people communicate with the
    • spirits of the deceased who speak thru the
    • whistle of the wind and the movements of kites.
    • Christmas
    • Boisterous activities are much like celebrations in the US
    • Celebrations continue until the midday on the 25 th of
    • December ; people set of firecrackers and attend church.
    • Eat tamales as holiday fare
  • 13. The Numbers…
    • Of 60 people polled, 93 percent have NEVER been to Guatemala.
    • How much do you know about Guatemala on a scale of 1-10 (10 being very knowledgeable)
        • 96 percent responded 5 and under
    • How likely are you to visit Guatemala on a scale of 1-10 (10 being very likely)
        • 19 percent responded above 6, but 30 percent responded 1 (not likely at all)
  • 14.  
  • 15.  
  • 16. Guatemala Immerse Yourself. Experience Tradition. The small country with a big soul. Enjoy culture, nature and untouched beauty. Trace the fingerprints of the past. Discover Guatemala. Discover Yourself.
  • 17.  
  • 18.  
  • 19.  

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