Future Group Future Group shall deliver Everything, everywhere, everytime for every Indian Consumer in the most profitable manner. We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development
Future Group Big Bazaar Pantaloons Brand Factory Central
Big Bazaar Big Bazaar is a chain of hypermarkets in India, with more than 100 stores in operation. It is a subsidiary of Future Group Venture Ltd's, and follows the business model of United States-based Wal-Mart.
Big Bazaar Stores Visited: Lee road, VIP road, Hiland Park, Mani Square Less Breathing Space Excessive Schemes(danglers) Loud announcements (Sab Bazaar ekbaar Big Bazaar Bar bar ) Satisfactory Staff Medium quality Display No Mirrors
Big Bazaar Price cues used SabseSasta Din (15th August and 26th January) Asin and Dhoni Brand ambassadors Exchange schemes to induce purchases Store Specific VIP road Exit well placed Kids section on entry and then the grocery section
Observations @ Big Bazaar Big bazaar was extremely crowded specially the grocery section, the second floor wherein there were apparels was comfortable There were danglers all over the place which made it look very flooded with sales schemes Customers sounded pretty satisfied, they thought that big bazaar had a value for money offering A lot of vernacular advertising Communicates offers and range in a big way Festive oriented
Pantaloons Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market.
Pantaloons Stores Visited: Camac street, South city mall Excellent Display Adequate Breathing space Courteous staff Ambience comfortable Gift vouchers Upcoming movie collection(London dreams) Viewed as trend setters
Pantaloons User friendly e-store (http://pantaloon.futurebazaar.com/indexPantaloon.jsp) Sponsor of events like Femina Miss India
Observations @ Pantaloons The design of the store is fabulous assisting the consumer and reinforcing his/her purchase decision every time; for example there was a round structure created with mirrors where the consumer could see even the accessories on her/him Even the staff reinforced and acted as a stimulus during the point of purchase
Brand Factory Future Group obsolete stock Lack of breathing space 200 Brands 20-50% discount 365 days
Observations @ Brand Factory Brand factory is the ultimate destination for innumerable brands, Consumers have that mindset while entering the store that they will get expensive brands at affordable rates hence they tend to compromise on breathing space
Observations @ Kolkata Bazaar The merchandize quality and display is extremely poor There were hardly any customers The offerings were low priced and inferior in quality
Westside The company has a turnover of Rs. 357.6 crores (FY 2005-2006) and currently operates 36 stores in the major metros and mini metros of India. An international shopping experience, a perception of values, and offering the latest styles, has created a loyal following for Westside's own brand of merchandise. Westside was named the 'Most Admired Large Format Retail Chain of the Year' by the Lycra Images Fashion Awards2005.
Westside Stores Visited: Camac street, Mani Square Kids collection (Hanna Montana) Schemes not excessively marketed but noticeable Price cues used Gift Vouchers Store Specific Mani square Excellent Display
Westside The kids section was strategically thought of with there being a Hanna Montana counter, the kids lead their parents to the stores- hence Westside en cashed on getting customers to visit their stores first
Shoppers Stop Generally sale and promo communication Black and white communication in accordance with the brand campaign One or two ticket size offers and not arrays of offers Does not have a fixed visual grammar, often determined by the partner brand Selective vernacular communication Communication does not showcase range of apparel available but portrays a mood not essentially related to shopping
Globus Celebrity endorser Communicates both range and the prices upfront Does not showcase low end apparel but advertises expensive clothes Has a fixed visual grammar and ensures that the communication is dynamic Has a very international feel to it No vernacular advertising
Lifestyle Communicates range in a very simple and clutter free way Communicates gifting options also The moods are very Indian and can be related to by the common Indian urban consumer Mostly communicated through fashion and current affairs magazines, not present in dailies The communication is not aspirational No vernacular advertising
Levis Levis-Elgin road Crossing Excellent Scheme Change your reach 150 I phones Change your studio 50 Mc Books Change your World Car Beat Others: Spykars, Wills, Benetton……
Observation @ Levis Levis had a cool ambience and the entire store depicted the brand personality – “Rebel” extremely well The campaign was well targeted to the youth Celebrity endorser Sale and product communication Bold communication Consistent visual grammar
Observations @ Allen Solly Relaxed communication Showcases the range Has different stories for different products Tells the same story in more than one way Communicates only to the working man Portrays him to be a hero in his own sphere
Gini & Jony Communicates promos and range Also communicates ticket sized promos Usage of international models gives it a premium look and feel Showcases range from 0 to 12 Communicates activities involving mothers to portray the brands understanding of children
Colorplus Communicates range Tongue in cheek communication Generally visuals only show products in different forms to connote a story The visual grammar is consistent and the stories are not repetitive