Cocacolapowerpoint
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Cocacolapowerpoint Presentation Transcript

  • 1.  
  • 2.
    • The beginning
    • Short facts from the beginning till now
    • The song
    • Coke or cocaïne?
    • Coca-Cola and advertising
  • 3.
    • 1886
    • First year the Company sold about 9 glasses a day.
    • The first advertisement appears in the ‘Atlanta Journal’
    • Frank Robinson suggest the name Coca Cola and pens the name in Spencerian script which still is used today.
    • 1887
    • Free drink coupons are distributed to encourage people to try Coca Cola
    • 1891
    • Coca Cola uses for the first time calendars and outside posters for advertising
  • 4.
    • 1893
    • The Coca Cola trademark is registered in the U.S patern office .
    • 1894
    • Coca Cola is first put into bottles in Vicksburg, Mississippi, by Joseph Biedenharn
    • 1895
    • Coca Cola is sold and consumed in every state and territory of the U.S
    1896 - The Coca Cola Company distributes branded urns en clocks
    • 1899
    • Large scale of bottling begins in Chattanooga, Tennessee
    • 1901
    • The annual advertising budget for Coca Cola surpasses the $100.000 mark for the first time
    1904 - The first magazine ads for Coca-Cola appears in national consumer publications
  • 5.
    • 1906
    • Cuba, Canada and Panama become the first countries outside the U.S to bottle Coca Cola.
    • 1912
    • Copycat beverages try to capitalize on the succes of Coca-Cola
    1909 - Bottles of Coca-Cola are delivered by hors-drawn cariages
    • 1911
    • The annual advertising budget for Coca Cola reaches the $1 million
    • 1916
    • The 6,5 ounce refillable glass contour bottle is introduced to distinguish Coca-Cola from competitors.
    • Though pattend in 1915, the contour bottle was introduced to the public in 1916
  • 6.
    • 1923
    • The Coca-Cola sixpack is introduced , this system was purchased for encouraging people to bring Coca-Cola home.
    • 1931
    • The Coca-Cola Santa Clause created by Haddon Sundblom, first appears in advertising
    1925 - The first billboard from Coca-Cola appeared
    • 1928
    • The IX Olympic games open in Amsterdam, and Coca-Cola has it’s first Olympics
    • 1929
    • The bell-shaped glass is adopted as the standard glass for serving Coca-Cola at Soda Fountains.
    • 1935
    • The first standaridized coin operated vending-machines are introduced
  • 7.
    • 1941
    • The elf-like Sprite is introduced to promote the word ‘Coke’
    • 1950
    • Coca-Cola becomes the first-ever product that appears on TIME Magazine
    1947 - A new sleek look for the Coca-Cola fountain dispenser
    • 1958
    • Coca-Cola is a welcome accompaniment to 1950s activities such as bowling, picnics etc.
    • 1955
    • The first King-size and Family-size bottles are introduced
  • 8.
    • 1960
    • The 12 ounce can is introduced
    1963 - TaB the company’s first Diet soft drink is introduced
    • 1961
    • Sprite is introduced
    • 1978
    • Coca-Cola comes to China, the first packaged cold drink allowed in the country
  • 9.
    • 1982
    • Diet Coke is introduced
    1985 -Coca-Cola becomes the first drink appearing in space when an asstronaut tests the ‘Coca-Cola Space Can’ on board of the ‘Space Shuttle Challenger’
    • 1961
    • The Coca-Cola foundation, the company's first philanthropic arm in the U.S is established
    • 1986
    • Coca-Cola exists 100 years!
  • 10.
    • 1990
    • Coca-Cola is introduced in East Germany
    1991 - Coca-Cola introduces the first bottles made by partially recycled plastic 1996 - Coca Cola sponsors the Summer Olympic Games in hometown Atlanta.
    • 1993
    • The Polar Bear makes his first appearance in an advertisement
    1998 - Coca-Cola extends its FIFA Partnership with a long term commitment to the Federation Internationale de Football association
  • 11. 2002 - Coca Cola is one of the main sponsors of ‘American Idol’
    • 2007
    • The Company acquires Energy Drinks inc.
    • On May 24 A New WORLD of Coca-Cola opens in Atlanta, Georgia
    • 2005
    • Coca-Cola introduces the M5S ( The maginificant five bottles )
    • Coca-Cola Zero is introduced
    • 2008
    • Coca-Cola is a main sponsor of the Presidential campaigns
  • 12. 1886 - Drink Coca-Cola 1904 - Delicious and Refreshing 1905 - Coca-Cola Revives and Sustains 1906 - The Great National Temperance Beverage 1917 - Three Million a Day 1922 - Thirst Knows No Season 1923 - Enjoy Thirst 1924 - Refresh Yourself 1925 - Six Million a Day 1926 - It Had to Be Good to Get Where It Is 1927 - Pure as Sunlight 1927 - Around the Corner from Everywhere 1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine 1938 - The Best Friend Thirst Ever Had 1939 - Thirst Asks Nothing More 1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself 1948 - Where There's Coke There's Hospitality 1949 - Along the Highway to Anywhere 1952 - What You Want is a Coke 1956 - Coca-Cola... Makes Good Things Taste Better 1957 - Sign of Good Taste 1958 - The Cold, Crisp Taste of Coke 1959 - Be Really Refreshed 1963 - Things Go Better with Coke 1969 - It's the Real Thing 1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign) 1975 - Look Up America 1976 - Coke Adds Life 1979 - Have a Coke and a Smile 1982 - Coke Is It! 1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic) 1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic) 1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola) 1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling 1988 - You Can't Beat the Feeling 1989 - Official Soft Drink of Summer 1990 - You Can't Beat the Real Thing 1993 - Always Coca-Cola 2000 - Coca-Cola. Enjoy 2001 - Life Tastes Good 2003 - Coca-Cola... Real 2005 - Make It Real 2006 - The Coke Side of Life
  • 13.