Public Relations 101
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Public Relations 101

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Public Relations 101 Public Relations 101 Presentation Transcript

  • Public Relations
  • About Me
  • About Boelter+Lincoln
    About 40 Employees
    PR, Media and Advertising departments
    Clients: Wis. Dept. of Tourism, Wisconsin Dells, Elkhart Lake, North Shore Bank, Eagle River, Chula Vista, Zilli Hospitality Group
    Annual billing of roughly $30 million
  • What I Read
    Milwaukee Journal-Sentinel
    New York Times
    OnMilwaukee
    Business Journal
    Gawker
    Blogs
    Peter Shankman (Help A Reporter Out)
    The Bad Pitch Blog (Richard Laermer, Kevin Dugan)
    Strategic Public Relations (Kevin Dugan)
    Next Fifty Years (Golin Harris)
    Influential Marketing (Ogilvy PR)
  • What is Public Relations?
    Public Relations is the act of communicating a specific message to an audience.
  • How do PR and Advertising differ?
    Advertisers buy media coverage while
    PR Professionals earn media coverage.
  • Aspects of Public Relations
    Media Relations
    Event Planning
    Social Media
    Internal Communications
    Promotions
    Government Relations
    Community Outreach
    Crisis Communication
  • Media Relations
    Distributing information to media
    News releases, media kits, photos, b-roll, white paper
    Hard pitching
    Contacting a journalist or influencer to pitch your story
    Responding to media inquiries
    Media Trips
    News Conferences and Interviews
  • Wis. Dept. of Tourism Media Kits
    Spring 2008
    Fall 2008
  • Wis. Fall Color Report
    Thank you for your interest in receiving the weekly Wisconsin Department of Tourism's Fall Color Report. The following is the link for the week of Oct. 16, 2008.
     
    http://www.travelwisconsin.com/fallcolor_report.aspx
    For additional information, photography or interviews with Department spokespeople, please contact the Wisconsin Department of Tourism's Media Only Hotline, 1-800-236-PLAY/7529 or via email at pr@travelwisconsin.com.
     
    A free high-res version of the above map is available for use in print, web and broadcast.  To receive the file, contact Sarah Soczka or visit travelwisconsin.com.
     
    The Fall Color Report is available to travelers on travelwisconsin.com or by calling 1-800-432-TRIP/8747.
     
    Happy Wisconsin Travels!
     
    Thank you,
    The Wisconsin Department of Tourism
     
    SUBSCRIPTION INFORMATION
    The Wisconsin Department of Tourism sent you this report because of your previous interest in Wisconsin travel information.  Click here if you prefer not to receive future reports.
  • Questions?