Your Presenters
Russell Wyman
Ultimate Ventures
Nicole Marsh, CMP, DMCP
The Arrangers

Social Media and
Social Networking
…focuses on building online communities
of people who share interests and/or
activities, or who are interested
in exploring the interests and
activities of others.

Need a Better Definition?
http://www.youtube.com/watch?v=sIFYPQjYhv8

Social Media Planning

Target Audience
Who to interact with?
Who do we converse with?
Existing clients Potential clients Industry influencers Employees
Source: Olivier Blanchard

Social Media Objectives
Why do you want to interact?
Brand Awareness Relationships Tell Your Story $$$
(Personify you brand)
Source: Olivier Blanchard

Social Media Budgeting
It’s free, right?
It’s NOT free!! It’s NOT free! Time People
Source: Olivier Blanchard

Sites to Know
• Facebook
• My Space
• Linkedin
• i-Meet
• Spoke
• Twitter
• Flickr
• YouTube
• Wordpress
• Blogspot
• Wikipedia

Social Networking Vocabulary
• Web 2.0 • Instant Messaging
• Wall • Group
• Wiki • Friends/Fans
• Tags/Tagging • Endorsement
• Status • Discussing Board
• Profile • Company Profile
• Pages • Communities
• Network • Blog
• News Feed • Avatar
• Microblogging • Applications

Mark Zuckerberg
Founder & CEO, facebook

What is Facebook?
Find me on Facebook!
…Facebook's mission is to give people the power to share
and make the world more open and connected.
Millions of people use Facebook everyday to keep up with
friends, upload an unlimited number of photos, share links
and videos, and learn more about the people they meet.

What is LinkedIn?
Will you join my network?
…LinkedIn is an interconnected network of experienced
professionals from around the world, representing 170
industries and 200 countries. You can find, be introduced to,
and collaborate with qualified professionals that you need to
work with to accomplish your goals.

Let’s Explore…
• Go to Russell’s and Ultimate Ventures
Facebook pages
• Go to Nicole’s and The Arrangers Linkedin
pages

What is Twitter?
What are you doing?
…is the latest shiny toy in the Web 2.0 toolbox. Twitter is
a service for friends, familiar and co-worker to
communicate and stay connected through and exchange
of quick, frequent answer to one simple question. This is
called micro-blogging.
Comment are call Tweets.
Communication is Tweeting
RT = ReTweet. Credit is giving to the
person they're ReTweeting by using
the @ sign and their Twitter name

Uncomplicate It!
www.socialoomph.com www.ping.fm

Dos and Don’ts
• DO NOT consider traditional media and social media
separate; assess what you are already doing and
integrate your social media tools into tour existing
marketing campaigns
• DO NOT spread yourself too thinly with social media
tools; pick a blog plus one or two social media tools
when starting out
• DO be mindful of how much time social media takes
compared to traditional media
• DO have a call to action on all your media messages
Source: JR Atkins and Eddy Badrina

How to Measure Success
1. # of Fans/Followers/Subscribers
2. # of mentions on blogs and Twitter
3. # of views or clicks through to site or page
4. # of people reached without buying media
5. # of leads/connections found
6. # and tone of reviews posted
7. Sentiment of online conversation
Source: JR Atkins and Eddy Badrina