Fast Track Innovation Working with R&D Teams and Customers to accelerate success
Our drivers <ul><li>3000 Raw Ideas = 1 Commercial Success   Greg A Stevens & James Burky </li></ul><ul><li>Reducing launch...
Nick Sawbridge & Rapid Ice <ul><li>Launched 4 years ago as a way for Nick to live and work in the UK and USA </li></ul><ul...
Wide experience (Been there, done that, got the T shirt…..) <ul><li>Countries </li></ul><ul><li>Australia </li></ul><ul><l...
 
The Innovation Spectrum
The Rapid Ice Spectrum
In The Zone Consumer Inspired Capability Driven Emerging  Technologies Tech-Innovate © Co-Innovate © Customer Focus Outsid...
Presented with Mars at the PDMA  Annual Conference
Tech-Innovate © Consumer Inspired – Capability Driven “ Filling the short to medium term pipeline”
<ul><li>Operates at the intersection of  Consumer Insight, Brand Strategy  and Corporate Capability </li></ul>A targeted a...
Typically only about  15 %  of ideas move forward Outside the Box ideas Brand Strategy Consumer  Insights Capability Small...
In the Zone Ideas Focus ideation on the sweet spot then select and further develop the ideas with best potential Brand Str...
Co-Innovate © Customer Co-Innovation “ Real win win collaboration”
Proven success <ul><li>“ Real win win collaboration” </li></ul><ul><li>“ We identified $34.2 mio in additional turnover” <...
Co-Innovate © <ul><li>Projects with: </li></ul>Target Stores
<ul><li>Total focus on the intersection between Customer, Consumer and Capability </li></ul>The Win Win Sweet Spot Consume...
Next steps? <ul><li>Contact Nick at: </li></ul><ul><li>[email_address] </li></ul><ul><li>USA +1617 444 9342 </li></ul><ul>...
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Rapid Ice Accelerated Innovation

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Rapid Ice Accelerated Innovation with R&D and with Customers

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  • Rapid Ice Accelerated Innovation

    1. 1. Fast Track Innovation Working with R&D Teams and Customers to accelerate success
    2. 2. Our drivers <ul><li>3000 Raw Ideas = 1 Commercial Success Greg A Stevens & James Burky </li></ul><ul><li>Reducing launch time by 6 months can be worth 30% of life cycle profit. Don Reinertsen “Developing Products in half the time” </li></ul><ul><li>The best way to have a good idea is to have lots of ideas. Roger von Oech “Don’t fall in love with ideas” </li></ul>
    3. 3. Nick Sawbridge & Rapid Ice <ul><li>Launched 4 years ago as a way for Nick to live and work in the UK and USA </li></ul><ul><li>A virtual business led by Nick calling on 8 contracted associates in art direction, copy, facilitation and illustration as required </li></ul>
    4. 4. Wide experience (Been there, done that, got the T shirt…..) <ul><li>Countries </li></ul><ul><li>Australia </li></ul><ul><li>China </li></ul><ul><li>Japan </li></ul><ul><li>Saudi Arabia </li></ul><ul><li>U.S.A. </li></ul><ul><li>Mexico </li></ul><ul><li>France </li></ul><ul><li>UK </li></ul><ul><li>Markets </li></ul><ul><li>New Zealand Wine, </li></ul><ul><li>Irish Beer, Scottish </li></ul><ul><li>Whisky, Rum </li></ul><ul><li>& Potcheen </li></ul><ul><li>Bread, Cake, Tea </li></ul><ul><li>Chicken, Turkey </li></ul><ul><li>Lamb, Trout </li></ul><ul><li>Chocolate & Sugar </li></ul><ul><li>Confectionary </li></ul><ul><li>Carbonated drinks & </li></ul><ul><li>mineral water </li></ul><ul><li>Ice Cream </li></ul>Germany Italy Portugal Belgium Netherlands Sweden Ireland Chilled Ready Meals, Frozen centre plate Rice and Pasta Cooking Sauces Pet food and Treats Laundry Detergents Shampoo Skin Care House Paint & Decorating Aids DIY Power Tools
    5. 6. The Innovation Spectrum
    6. 7. The Rapid Ice Spectrum
    7. 8. In The Zone Consumer Inspired Capability Driven Emerging Technologies Tech-Innovate © Co-Innovate © Customer Focus Outside the Box Technology Focus Two focussed routes each driven by a unique process
    8. 9. Presented with Mars at the PDMA Annual Conference
    9. 10. Tech-Innovate © Consumer Inspired – Capability Driven “ Filling the short to medium term pipeline”
    10. 11. <ul><li>Operates at the intersection of Consumer Insight, Brand Strategy and Corporate Capability </li></ul>A targeted approach Consumer Insight Corporate Capability Brand Strategy
    11. 12. Typically only about 15 % of ideas move forward Outside the Box ideas Brand Strategy Consumer Insights Capability Small number of ideas meet all criteria
    12. 13. In the Zone Ideas Focus ideation on the sweet spot then select and further develop the ideas with best potential Brand Strategy Consumer Insights Capability
    13. 14. Co-Innovate © Customer Co-Innovation “ Real win win collaboration”
    14. 15. Proven success <ul><li>“ Real win win collaboration” </li></ul><ul><li>“ We identified $34.2 mio in additional turnover” </li></ul><ul><li>“ As retail moves from warehouse to theatre and consumers flock to own label we need to work together” </li></ul>
    15. 16. Co-Innovate © <ul><li>Projects with: </li></ul>Target Stores
    16. 17. <ul><li>Total focus on the intersection between Customer, Consumer and Capability </li></ul>The Win Win Sweet Spot Consumer Capability Customer
    17. 18. Next steps? <ul><li>Contact Nick at: </li></ul><ul><li>[email_address] </li></ul><ul><li>USA +1617 444 9342 </li></ul><ul><li>UK +44 7860 742005 </li></ul><ul><li>www.rapidice.com </li></ul><ul><li>www.linkedin.com/in/nicksawbridge </li></ul><ul><li>http:// twitter.com/Rapidnick </li></ul><ul><li>http://rapidice.blogspot.com </li></ul>

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