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"Marketing Dashboards & The Art of ROMI"
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"Marketing Dashboards & The Art of ROMI"

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  • 1. MARKETING DASHBOARDS & THE ART OF ROMI “Measures of marketing accountability should be recognized MARKETING DASHBOARDS as a necessary investment for assuring sound decision-making, accountability, continuous improvement, and transparency for all stakeholders” David W. Stewart, Phd., The Robert E. Brooker Professor of Marketing and former Chair of the Marketing Department in the Marshall School of Business at The University of Southern California. Past Editor of the Journal of Marketing and current editor of the Journal of the Academy of Marketing Science. Dean, A. Gary Anderson Graduate School of Management, University of California, Riverside. THE ULTIMATE INTERACTIVE MARKETING MANAGEMENT TOOL-KIT “ROMIKIT” & - THE ART OF ROMI CLAUDE P. BOBIN Interactive Interactive Corporate Presentations with High Impact Visualization Marketing Management Tool-Kit • Plug-In Your Company Data and Save Time & Money • ROMI Optimization Learn Steps To ROMI Optimization • Master The Art of ROMI • Claude P. Bobin Custom Book Publishing www.romikit.com