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    Bop Large Format Presentation Bop Large Format Presentation Presentation Transcript

    • LARGE FORMAT A quick look at some of our products: Large Banners Bulk Rolled Banners Retractable Banner Stands Murals Etched Glass Trade Show Options Floor Graphics Life Sized Wall Graphics
    • Oversized Banners
    • Bulk Rolled Banners
    • Boulevard Banners
    • Retractable Banner Stands
    • Wall Murals
    • Creative Applications
    • Create An Illusion
    • Etched Glass Designs
    • Magnetics
    • Corporate Branding
    • Boardroom Graphics
    • Custom Glass & Acrylic Displays
    • Dual Level Acrylic Feature
    • Large Wall Images
    • Branded Cubicles
    • Custom Facility Signage
    • Trade Show Booths Basic Pop-up Display Booths
    • Fabric Displays
    • Full Event Signage
    • Economy Trade Show Options
    • Florida Panthers Kiosk
    • Life Size Standees
    • Architectural Rendering
    • Lifesize Wall Graphics
    • Floor Graphics
    • Brand Management
    • Outdoor Advertising - Also known as “out of home” advertising - Substantial growth in the last decade
    • Why go outdoors? • Traditional in home advertising has become fragmented • TV networks have expanded from three to hundreds • Newspaper readership is in steady decline • Radio has gone satellite with a hundreds of stations • We’re on the road more. Driving kids to soccer etc. • We’re driving further to work. • According to an Arbitron study - 23.8% increase in average commuter time in past decade. “You can change the channel but you can’t change the view out the window”
    • Outdoor advertising is everywhere.
    • Window Graphics
    • Bus Shelters
    • Wall Graphics
    • Concrete Columns
    • Taxi Cabs
    • Mall Kiosks
    • Building Wraps
    • and of course…
    • Vehicle Graphics
    • They all look familiar right?
    • Vehicle Graphics Work! The statistics are staggering…
    • Impact!!! • An estimated 60,000 people a day see a typical vehicle ad • 91% of all people surveyed noticed words/pictures displayed on trucks. • 75% developed an impression about the company/products • 29% said they would make a buying decision based on the impression they had Sources: Epic Media, Outdoor Advertising Association of America, 3M Company, RY&P, Traffic Audit Bureau and a Arbitron Outdoor Study in 2001.
    • Fraction of the Cost of other Advertising
    • Cost per Thousand
    • Big Bang for the Buck! • Less than .50 cents per thousand impressions • Prime time TV can be $30 per K • Captive audience • Reaches all demographics • Anecdotal evidence of fleet operators shows a substantial increase of sales directly attributable to the branded fleets Sources: Epic Media, Outdoor Advertising Association of America, 3M Company, RY&P, Traffic Audit Bureau and a Arbitron Outdoor Study in 2001.
    • The Pitch “Now is not the time to be hiding from your customers” • Now more than ever you need to find cost effective ways to remain relevant and stay in front of your customers • Studies show companies who maintain brand exposure during bad times will emerge stronger in good • Challenging times bring out innovative marketing strategies • Using a vehicle as a billboard, whether it’s yours or not is a cost effective, high impact form of promoting your company, attracting new customers and increasing sales. • Try it, watch what happens and see for yourself why advertising executives have called it… “the most powerful branding medium on earth”
    • Key Benefits Expose your brand Impossible not to get noticed Cost effective Pay once and it’s working the rest of the time for free Increase Sales Studies prove a direct correlation to an increase of sales Looks cool Drive by and watch people point to your brand and say “cool”
    • And if you’re still not convinced that creative vehicle graphics can leave a lasting impression...
    • Thank you!