Media Convergence
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Media Convergence - Presentation Transcript
- Media Convergence © 2007 joanne@lemonjuz.com
- Media Convergence
- Convergence is the coming together of computing, telecommunications, and media in a digital environment. (Pavlik, 2004)
- Convergence Implications (1)
- The content of communication
- Hyperlinks - Nonlinear - Interactive
- Dynamic
- Rapid
- Global
- Convergence Implications (2)
- The relationships between media organizations and their publics
- Increased media consumption
- Active media production and distribution
- Convergence Implications (2)
- The relationships between media organizations and their publics (cont.)
- Distribution alters the balance of powers :
- All users have equal abilities to store, send, and accept information and communications from other users
- Convergence Implications (4)
- The structure of communication organizations
- Social, Political and Economic Pressures
- Concentration of Media Ownership
- Convergence Implications (5)
- How communications professionals
- do their work
- Media Convergence
- BBC mobile, CNN mobile, etc
- Radio on Demand
- Mobile TV (analog,streaming,DVB-H,)
- Moblog
- Podcast
- Mobile Chat(mm.yahoo.com, mobile.msn.com, ebuddy)
- VoIP, RoIP
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