Resources Beyond™   <ul><li>The Menu </li></ul><ul><li>Your Silent Salesperson </li></ul>
Beyond The Plate Solutions Would Your Restaurants like to see a  $300,000  revenue improvement ?
The Right Menu <ul><li>What’s In It For You To Have The Right Menu? </li></ul><ul><ul><li>Increase The Average Check </li>...
WHEN WAS THE LAST TIME YOU UPDATED YOUR MENU ?
What Is The Cost of  Not Updating Your Menu? Average Cost of 100 New “On Demand”  Dine In Menus Is $1250 $ Volume Per Week...
The Right Items <ul><li>Keep up to date on food trends </li></ul><ul><ul><li>Work with US Foods to be on top of new items ...
Perception Value Pricing The absolute most the customer will pay for a menu item and still think they got a good deal for ...
From:   To: $3.25 $5.55 $6.75 $9.95 $3.29 $5.59 $6.79 $9.99 Does not sound like a lot of Money You do the Math! Potential ...
Descriptions are  Critical  to the Selling Power of Menu items <ul><li>Steak & Shrimp Dinner - $10.95 </li></ul><ul><li>Ha...
NO dots………… NO $$$$$$$$$$$ NO  bolding
Your Menu Your Path To New Profit Opportunities “ Marketing To The Three Doors”
Marketing Your Menu For the average restaurant… 75% of sales comes From a 10,000 home radius
Restaurant Industry <ul><li>June 13, 2007 </li></ul>Takeout Takes Off
Marketing Your Menu <ul><li>The Take Out Generation </li></ul><ul><ul><li>Get your menu in front of prospects and potentia...
Industry Trends <ul><li>To Go business is up 20% over the past two years </li></ul><ul><li>78% of households purchase at l...
Take Out Menu Design Goals <ul><li>Promote </li></ul><ul><ul><li>Catering business </li></ul></ul><ul><ul><li>Limited to o...
Where Do I Start <ul><li>Menu Options </li></ul><ul><ul><li>Dine In Menus </li></ul></ul><ul><ul><li>Take Out Menus </li><...
  Building Your Menu “Menus On Demand” http://usf.menusondemand.totalloyalty.com
Choose Your Category “Menus On Demand”
So….. What Does All This Mean To Your Customer?
 
Free Menu / Marketing Analysis A Customized Approach for Your Restaurant These are the potential gains for a  restaurant d...
Free Marketing Analysis Potential Annual Revenue Impacts Tyler's Taproom Revenue Center Potential Revenue  Cost to Impleme...
Free Marketing Analysis Potential Annual Revenue Impacts Red Hot & Blue Revenue Center Potential Revenue  Cost to Implemen...
Annual Marketing Plan A Systematic Approach Jan  Feb  Mar  Apr  May  Jun  July  Aug  Sept  Oct  Nov  Dec  Dine In Menu X X...
Annual Marketing Plan A Systematic Approach Package PLATINUM GOLD SILVER BRONZE Cost $5000 $4000 $3000 $2500 Elements 100 ...
What Can This Mean To You? <ul><li>Case Study -  Detroit Division </li></ul><ul><li>Personal Management Workshop Implement...
How Do You Get Started <ul><li>Call us, Discuss your client needs, Fax us a menu </li></ul><ul><li>Web Site  https://usf.t...
And https:///usf.totalloyalty.com
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Usf National Joe Welsh Loyalty

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Usf National Joe Welsh Loyalty

  1. 1. Resources Beyond™ <ul><li>The Menu </li></ul><ul><li>Your Silent Salesperson </li></ul>
  2. 2. Beyond The Plate Solutions Would Your Restaurants like to see a $300,000 revenue improvement ?
  3. 3. The Right Menu <ul><li>What’s In It For You To Have The Right Menu? </li></ul><ul><ul><li>Increase The Average Check </li></ul></ul><ul><ul><li>Increase Frequency of Visits </li></ul></ul><ul><ul><li>Increase Party Size </li></ul></ul><ul><ul><li>Attract new Patrons </li></ul></ul><ul><li>Achieve Higher Profits </li></ul>
  4. 4. WHEN WAS THE LAST TIME YOU UPDATED YOUR MENU ?
  5. 5. What Is The Cost of Not Updating Your Menu? Average Cost of 100 New “On Demand” Dine In Menus Is $1250 $ Volume Per Week Annual Food & Labor Inflation Annual Lost Profits $ 5,000.00 7.5% $ 19,500.00 $ 10,000.00 7.5% $ 39,000.00 $ 15,000.00 7.5% $ 58,500.00 $ 25,000.00 7.5% $ 97,500.00 $ 40,000.00 7.5% $ 156,000.00 $ 50,000.00 7.5% $ 195,000.00 * Food & Labor Inflation Rate as Identified by The National Restaurant Association
  6. 6. The Right Items <ul><li>Keep up to date on food trends </li></ul><ul><ul><li>Work with US Foods to be on top of new items </li></ul></ul><ul><li>What are the chains doing – Leverage their advertising dollars </li></ul><ul><li>Limited time offerings / “Profit Toppers” </li></ul><ul><li>Test new items via specials </li></ul>Value meals / combo meals represent strong consumer values
  7. 7. Perception Value Pricing The absolute most the customer will pay for a menu item and still think they got a good deal for their money. What do you charge for a cup of coffee? $.90 – $1.50 What does it cost you? $0.08 - $0.15 per cup Why can you charge so much for coffee? That is what customers expect to pay !
  8. 8. From: To: $3.25 $5.55 $6.75 $9.95 $3.29 $5.59 $6.79 $9.99 Does not sound like a lot of Money You do the Math! Potential for $16,000 in incremental revenue
  9. 9. Descriptions are Critical to the Selling Power of Menu items <ul><li>Steak & Shrimp Dinner - $10.95 </li></ul><ul><li>Hamburger & French Fries - $4.95 </li></ul><ul><li>Classic Meatloaf Dinner </li></ul><ul><li>A ½ pound portion of oven-baked meatloaf </li></ul><ul><li>with a side of mashed potatoes all covered </li></ul><ul><li>with beef gravy. Served with seasoned vegetables , </li></ul><ul><li>a dinner roll, and our delicious onion tangles . $7.49 </li></ul>
  10. 10. NO dots………… NO $$$$$$$$$$$ NO bolding
  11. 11. Your Menu Your Path To New Profit Opportunities “ Marketing To The Three Doors”
  12. 12. Marketing Your Menu For the average restaurant… 75% of sales comes From a 10,000 home radius
  13. 13. Restaurant Industry <ul><li>June 13, 2007 </li></ul>Takeout Takes Off
  14. 14. Marketing Your Menu <ul><li>The Take Out Generation </li></ul><ul><ul><li>Get your menu in front of prospects and potential new customers. Utilize a direct mail take out menu. </li></ul></ul><ul><ul><li>Typical American eats 81 meals per year in restaurants </li></ul></ul><ul><ul><li>But order 127 meals per year TO GO </li></ul></ul>
  15. 15. Industry Trends <ul><li>To Go business is up 20% over the past two years </li></ul><ul><li>78% of households purchase at least 1 carryout meal per month </li></ul><ul><li>Takeout business is expected to grow at an 8% rate per year over the next 5 years </li></ul><ul><li>Examples </li></ul><ul><ul><li>Outback – 12% of sales </li></ul></ul><ul><ul><li>Cheesecake Factory – 8% of sales first year </li></ul></ul><ul><ul><li>McDonalds – 60% of all sales through drive up window </li></ul></ul>
  16. 16. Take Out Menu Design Goals <ul><li>Promote </li></ul><ul><ul><li>Catering business </li></ul></ul><ul><ul><li>Limited to offerings </li></ul></ul><ul><ul><li>Family meals to increase check average </li></ul></ul><ul><ul><li>Gift Certificates </li></ul></ul><ul><ul><li>Bounce back offers to create repeat sales </li></ul></ul>
  17. 17. Where Do I Start <ul><li>Menu Options </li></ul><ul><ul><li>Dine In Menus </li></ul></ul><ul><ul><li>Take Out Menus </li></ul></ul><ul><li>Custom Menus designed to your specifications </li></ul><ul><li>Menu On Demand Options </li></ul><ul><ul><li>Over 50 Menu Designs </li></ul></ul><ul><ul><li>Choose images from our online library of over 2000 images </li></ul></ul><ul><ul><li>http://usf.menusondemand.totalloyalty.com </li></ul></ul>
  18. 18. Building Your Menu “Menus On Demand” http://usf.menusondemand.totalloyalty.com
  19. 19. Choose Your Category “Menus On Demand”
  20. 20. So….. What Does All This Mean To Your Customer?
  21. 22. Free Menu / Marketing Analysis A Customized Approach for Your Restaurant These are the potential gains for a restaurant doing $15,000 per week . Potential Annual Revenue Impacts         Revenue Center Potential Revenue Cost to Implement Net Revenue Gain     New Dine In Menu $ 54,000.00 $ 1,250.00 $ 52,750.00   5 To 9 Pricing Adjustment $ 4,160.00 $ - $ 4,160.00   Server Training Program $ 46,722.00 $ 699.00 $ 46,023.00   Take Out Menu - Internal Marketing Use $ 14,400.00 $ 1,100.00 $ 13,300.00   Take Out Menu - Direct Mail Use $ 18,000.00 $ 1,500.00 $ 16,500.00   E-Mail Marketing $ 43,200.00 $ 1,048.00 $ 42,152.00     Online Ordering $ 36,000.00 $ 3,600.00 $ 32,400.00     Web Based Marketing Program $ 4,320.00 $ 75.00 $ 4,245.00         Revenue Impacts $ 220,802.00 $ 9,272.00 $ 211,530.00
  22. 23. Free Marketing Analysis Potential Annual Revenue Impacts Tyler's Taproom Revenue Center Potential Revenue Cost to Implement Net Revenue Gain     New Dine In Menu $ 102,240.00 $ 937.50 $ 101,302.50   5 To 9 Pricing Adjustment $ 13,371.43 $ - $ 13,371.43   Server Training Program $ 146,901.86 $ 699.00 $ 146,202.86   Take Out Menu - Internal Marketing Use $ 40,896.00 $ 1,100.00 $ 39,796.00   Take Out Menu - Direct Mail Use $ 23,856.00 $ 1,500.00 $ 22,356.00   E-Mail Marketing $ 57,254.40 $ 1,048.00 $ 56,206.40     Online Ordering $ 102,240.00 $ 10,224.00 $ 92,016.00     Web Based Marketing Program $ 5,725.44 $ 75.00 $ 5,650.44         Revenue Impacts $ 492,485.13 $ 15,583.50 $ 476,901.63
  23. 24. Free Marketing Analysis Potential Annual Revenue Impacts Red Hot & Blue Revenue Center Potential Revenue Cost to Implement Net Revenue Gain     New Dine In Menu $ 93,600.00 $ 937.50 $ 92,662.50   5 To 9 Pricing Adjustment $ - $ - $ -   Server Training Program $ 127,254.35 $ 699.00 $ 126,555.35   Take Out Menu - Internal Marketing Use $ 49,920.00 $ 1,100.00 $ 48,820.00   Take Out Menu - Direct Mail Use $ 9,168.00 $ 1,500.00 $ 7,668.00   E-Mail Marketing $ 22,003.20 $ 1,048.00 $ 20,955.20     Online Ordering $ 62,400.00 $ 6,240.00 $ 56,160.00     Web Based Marketing Program $ 2,200.32 $ 75.00 $ 2,125.32         Revenue Impacts $ 366,545.87 $ 11,599.50 $ 354,946.37
  24. 25. Annual Marketing Plan A Systematic Approach Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Dine In Menu X X Server Training X X X Take Out / Catering Menu X X Take Out Menu Direct Mail Clipper Insert X X E-Mail Marketing X X X X X X X X X Online Ordering X X X Loyalty / Gift Card X X X CouponClipper. com Listing X X X X X X X X X
  25. 26. Annual Marketing Plan A Systematic Approach Package PLATINUM GOLD SILVER BRONZE Cost $5000 $4000 $3000 $2500 Elements 100 - On Demand Dine In Menus – 8.5 x 11 5000 - 10 x 17 On Demand Take Out Menus 10,000 - DAL Postcard Mailing Where Available. Designed, Printed , Delivered Or 10,000 Center Page Menu Inserts in Clipper Magazine ABCDXO Server Training PROFESSIONAL System Consists of: Consists of: 1 - ABCDXO Training DVD – PRO 2 - Management Work Book 250 - XO Custom Pads 150 - Custom Inserts 8 - Posters 6 - XO Secret Shopping On Demand in Six Months 100 - On Demand Dine In Menus – 8.5 x 11 Or 10,000 - DAL Postcard Mailing Where Available. Designed, Printed , Delivered Or 10,000 Center Page Menu Inserts in Clipper Magazine 5000 - 10 x 17 On Demand Take Out Menus ABCDXO Server Training PROFESSIONAL System Consists of: 1 - ABCDXO Training DVD – PRO 2 - Management Work Book 250 - XO Custom Pads 150 - Custom Inserts 8 - Posters 6 - XO Secret Shopping On Demand in Six Months 100 - On Demand Dine In Menus – 8.5 x 11 5000 - 10 x 17 On Demand Take Out Menus ABCDXO Server Training NEW HIRE System Consists of: 1 - ABCDXO Training DVD – PRO 1 - Management Work Book 125 - XO Custom Pads 60 - Custom Inserts 4 - XO Secret Shops On Demand in Six Months 100 - On Demand Dine In Menus – 8.5 x 11 100 - May We Suggest Program 4 - Seasons Value Meal LTO Program ABCDXO Server Training NEW HIRE System Consists of: 1 - ABCDXO Training DVD – PRO 1 - Management Work Book 125 - XO Custom Pads 60 - Custom Inserts 2 - XO Secret Shops On Demand in Six Months
  26. 27. What Can This Mean To You? <ul><li>Case Study - Detroit Division </li></ul><ul><li>Personal Management Workshop Implementation Plan </li></ul><ul><li>Target customers </li></ul><ul><ul><li>CBR Customers </li></ul></ul><ul><ul><li>Sales Trending Down </li></ul></ul><ul><ul><li>Pipeline / Sales Blitz </li></ul></ul><ul><ul><li>Customers with difficulty paying bills </li></ul></ul><ul><ul><li>High Potential Prospects ( Conversion Targets) </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>50 % to 60% of customer sign sales agreements (PVA’s, etc) </li></ul></ul><ul><ul><li>95% of the customers increase purchase levels with USF </li></ul></ul><ul><ul><li>90% of Prospects (conversion targets) start buying form USF </li></ul></ul>
  27. 28. How Do You Get Started <ul><li>Call us, Discuss your client needs, Fax us a menu </li></ul><ul><li>Web Site https://usf.totalloyalty.com </li></ul><ul><li>GOTO Meeting for your customers and sales teams </li></ul><ul><li>Key Contacts </li></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><ul><li>Joe Welsh – 888-289-1370 </li></ul></ul></ul><ul><ul><ul><li>Claire Finger 888-811-7544 x 4667 </li></ul></ul></ul><ul><ul><li>Client Solutions Coordinator </li></ul></ul><ul><ul><ul><li>Amy Deptula – 888-811-7544 x 4538 </li></ul></ul></ul><ul><ul><ul><li>Fax # - 717-358-2588 </li></ul></ul></ul>
  28. 29. And https:///usf.totalloyalty.com

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