Using social media to improve personal brand visibility

Seen in the office Seen online

12 key Asia Pacific countries, 2005, figures are per annum, Nielsen Media Research Asia Pacific reached a record $US66.6 Billion in supermarket advertising

Email 65% Social media 66.8%

Can this guy can talk?

Web 2.0 Enterprise 2.0 Fastest growing segment is 35-49 year old age group (+11.3 million). Help you hire the right people

3% are using social media for all recruitment 50% login for 3-5hr week to use social media for recruitment

Who you know What you’ve done Where you’ve worked

80% of internet users don’t know where to look

Flickr photos Online newspapers Share slides Blog posts Forum posts Urban dictionary book

8.5 million visitors to the blog each monthly 2,000 YouTube videos. Watch 80 million times 15,000 million friends on 15 social networks

Blog post Online newspaper iTunes podcast

Inside social media

1980s 2009 Visible to 5 people Visible to 9 million people

Common button found on social media

Serve 20 billion requests each month

Choose social media you’ve comfortable with

Recent poll by mashable

planning social media visibility

Long term goal is visibility Training notes for staff Write a book Develop an idea

Still 8 hours in the day, just spent differently Workflow is changing

Email ends up here in 6 months Imagine you saved 10% of what you threw away.

150 characters 30 minutes (250 words) 6 hours 2 hours

Start a word press blog in 5 minutes www.wordpress.com Personality Write a 250 word post Okay to post once a month

Use twitterfeed to promote the title and link of each blog post I’m brushing my teeth Print quality content

Use LinkedIn answers to get feedback

Measuring success

Google analytics

The concepts, ideas, strategies, information, materials, artwork, plans and copy contained in this document are presented in absolute confidence and are the property of Firestarter Pte Ltd and must not be reproduced, adapted, communicated to third parties or in any way used without the express permission of Firestarter Pte Ltd. © Copyright Firestarter Pte Ltd 2009.