0
Build . Drive . ConvertTM
                             Skyrocket your
                   Brand Awareness
               Le...
Some History
Some History   2007
Some History            2007
 A Team
 passionate in online
Marketing & Advertising
Some History              2007
 A Team
 passionate in online
                          Social Network
                    ...
Some History                                  2007
 A Team
 passionate in online
                                         ...
come 2009 ...
Featured Project:   Sony Bravia Microsite




                                CLIENT:   Sony Asia
Featured Project:   Noise Singapore
                      Social Network for local artists




                      CLIEN...
Featured Project:   Fullerton 2009 Xmas
                         Full Fledge 2009 Online Christmas Campaign
°




        ...
Our Clients
°
Challenges
A Promotion Faces
Challenges A Promotion Faces
1.   Lost in the ocean of Ads
     [ TV, Radio, Newspapers, Magazines, Online Portals ]




                         Chall...
1.   Lost in the ocean of Ads
     [ TV, Radio, Newspapers, Magazines, Online Portals ]
                                  ...
2.   Mostly chanced upon
     [ TV, Radio, Newspapers, Magazines, Online Portals ]




1.   Lost in the ocean of Ads
     ...
“Is it PUSHED to your
2.   Mostly chanced upon
     [ TV, Radio, Newspapers, Magazines, Online Portals ]
                 ...
3.   Less people take part when it’s tedious
     [Newspapers, Magazines, Online Portals, Customised Microsites ]




    ...
“Is it EASY for users
3.   Less people take part when it’s tedious
     [Newspapers, Magazines, Online Portals, Customised...
4.    Leads Generation isn’t a simple task
      [Newspapers, Magazines, Online Portals]




                             ...
“Can it obtain the details
4.    Leads Generation isn’t a simple task
      [Newspapers, Magazines, Online Portals]
      ...
5. Word of Mouth depends on luck
      [All channels]




                                                                ...
“Does it create Buzz
5. Word of Mouth depends on luck
      [All channels]
                                               ...
max consumer engagement




expensive                                affordable




            little consumer engagement
max consumer engagement




expensive                                                      affordable




                ...
max consumer engagement




                 Custom
                Microsites




expensive                              ...
max consumer engagement


                                360
                             Facebook
                      ...
max consumer engagement


                                360
                             Facebook
                      ...
max consumer engagement


                                360                                                      Quaffs
...
Introducing
Quaffs Ads
 a marketing tool with high ROI
Introducing
Quaffs Ads
 a marketing tool with high ROI


                                  Advertising Evolves
The Secret to a high ROI
The Secret to a high ROI



           Build
              A Microsite That Draws Your Target Market



      Drive Conver...
Step 1: Build
We Build A Stunning Microsite
Step 1: Build
We Build A Stunning Microsite




             +         Primary


                  Secondary   Tertiary


...
Step 1: Build
We Build A Stunning Microsite

                                         Your Microsite


             +     ...
Step 2: Drive
We Drive Traffic to Your Microsite
Step 2: Drive
We Drive Traffic to Your Microsite


            A Beautiful Custom
                 E-Mailer
Step 2: Drive
We Drive Traffic to Your Microsite


            A Beautiful Custom
                 E-Mailer

           Se...
Step 2: Drive
We Drive Traffic to Your Microsite


            A Beautiful Custom
                 E-Mailer

           Se...
Step 3: Convert
We Convert Traffic to Leads
Step 3: Convert
We Convert Traffic to Leads




       Strong Call for Action
         Easy to take part
Step 3: Convert
We Convert Traffic to Leads


                                Name Gender Age Email Mobile Country




   ...
Quaffs Ad
Quaffs Ad

    Build
We Build A Stunning Microsite
                                      Drive
                           ...
Quaffs Ad

    Build
We Build A Stunning Microsite
                                      Drive
                           ...
Quaffs Ad

    Build
We Build A Stunning Microsite
                                      Drive
                           ...
Quaffs Ad

    Build
We Build A Stunning Microsite
                                      Drive
                           ...
1. Karen is a target consumer.
1. Karen is a target consumer.




2. An Emailer is sent out to Karen.
1. Karen is a target consumer.      3. Karen visits your Microsite




2. An Emailer is sent out to Karen.
1. Karen is a target consumer.           3. Karen visits your Microsite




    2. An Emailer is sent out to Karen.




4....
1. Karen is a target consumer.           3. Karen visits your Microsite




    2. An Emailer is sent out to Karen.




4....
1. Karen is a target consumer.           3. Karen visits your Microsite




    2. An Emailer is sent out to Karen.




4....
Demonstration
Quaffs Ad

    Build
We Build A Stunning Microsite
                                      Drive
                           ...
Lowest Pricing
                                                           from Agencies

                                 ...
Lowest Pricing
                                                           from Agencies

                                 ...
Lowest Pricing
                                                           from Agencies

                                 ...
Lowest Pricing
                                                           from Agencies

                                 ...
Lowest Pricing
                                                           from Agencies

                                 ...
Lowest Pricing
                                                           from Agencies

                                 ...
Lowest Pricing
                                                           from Agencies

                                 ...
Lowest Pricing
                                                              from Agencies

                              ...
Lowest Pricing
                                                              from Agencies

                              ...
Lowest Pricing
                                                              from Agencies

                              ...
Lowest Pricing
                                                              from Agencies

                              ...
Quaffs Ad

    Build
We Build A Stunning Microsite
                                      Drive
                           ...
Build . Drive . ConvertTM
                              Skyrocket your
                   Brand Awareness
               L...
Quaffs  Skyrocket Your Brand Awareness
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Quaffs Skyrocket Your Brand Awareness

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  • So having worked on many marketing and advertising projects, we see there are several key challenges that a promotion face before it can be effective and successful
  • After looking at the challenges, we also need to look at cost.
    Different marketing channels are priced differently.
    it all comes down to one thing: ROI. Return on Investment.
    How much consumer engagement activity are you going to get from spending this much of money?
    so we came up with a cost and consumer axis
  • After looking at the challenges, we also need to look at cost.
    Different marketing channels are priced differently.
    it all comes down to one thing: ROI. Return on Investment.
    How much consumer engagement activity are you going to get from spending this much of money?
    so we came up with a cost and consumer axis
  • After looking at the challenges, we also need to look at cost.
    Different marketing channels are priced differently.
    it all comes down to one thing: ROI. Return on Investment.
    How much consumer engagement activity are you going to get from spending this much of money?
    so we came up with a cost and consumer axis
  • After looking at the challenges, we also need to look at cost.
    Different marketing channels are priced differently.
    it all comes down to one thing: ROI. Return on Investment.
    How much consumer engagement activity are you going to get from spending this much of money?
    so we came up with a cost and consumer axis
  • After looking at the challenges, we also need to look at cost.
    Different marketing channels are priced differently.
    it all comes down to one thing: ROI. Return on Investment.
    How much consumer engagement activity are you going to get from spending this much of money?
    so we came up with a cost and consumer axis
  • After looking at the challenges, we also need to look at cost.
    Different marketing channels are priced differently.
    it all comes down to one thing: ROI. Return on Investment.
    How much consumer engagement activity are you going to get from spending this much of money?
    so we came up with a cost and consumer axis
  • After looking at the challenges, we also need to look at cost.
    Different marketing channels are priced differently.
    it all comes down to one thing: ROI. Return on Investment.
    How much consumer engagement activity are you going to get from spending this much of money?
    so we came up with a cost and consumer axis
  • After looking at the challenges, we also need to look at cost.
    Different marketing channels are priced differently.
    it all comes down to one thing: ROI. Return on Investment.
    How much consumer engagement activity are you going to get from spending this much of money?
    so we came up with a cost and consumer axis
  • After looking at the challenges, we also need to look at cost.
    Different marketing channels are priced differently.
    it all comes down to one thing: ROI. Return on Investment.
    How much consumer engagement activity are you going to get from spending this much of money?
    so we came up with a cost and consumer axis
  • After looking at the challenges, we also need to look at cost.
    Different marketing channels are priced differently.
    it all comes down to one thing: ROI. Return on Investment.
    How much consumer engagement activity are you going to get from spending this much of money?
    so we came up with a cost and consumer axis

  • We don’t want to do any of these things, what we want to do is to create a leapfrog product
    that will not just create maximum consumer engagement activity but it is also extremely affordable.

  • We don’t want to do any of these things, what we want to do is to create a leapfrog product
    that will not just create maximum consumer engagement activity but it is also extremely affordable.

  • We don’t want to do any of these things, what we want to do is to create a leapfrog product
    that will not just create maximum consumer engagement activity but it is also extremely affordable.

  • We don’t want to do any of these things, what we want to do is to create a leapfrog product
    that will not just create maximum consumer engagement activity but it is also extremely affordable.

  • We don’t want to do any of these things, what we want to do is to create a leapfrog product
    that will not just create maximum consumer engagement activity but it is also extremely affordable.

  • We don’t want to do any of these things, what we want to do is to create a leapfrog product
    that will not just create maximum consumer engagement activity but it is also extremely affordable.

  • We don’t want to do any of these things, what we want to do is to create a leapfrog product
    that will not just create maximum consumer engagement activity but it is also extremely affordable.

  • We don’t want to do any of these things, what we want to do is to create a leapfrog product
    that will not just create maximum consumer engagement activity but it is also extremely affordable.

  • We don’t want to do any of these things, what we want to do is to create a leapfrog product
    that will not just create maximum consumer engagement activity but it is also extremely affordable.


  • The secret of getting a high ROI. It’s just 3 simple steps that will solve all the issues mentioned earlier.
  • The secret of getting a high ROI. It’s just 3 simple steps that will solve all the issues mentioned earlier.
  • The secret of getting a high ROI. It’s just 3 simple steps that will solve all the issues mentioned earlier.














































  • Transcript of "Quaffs Skyrocket Your Brand Awareness"

    1. 1. Build . Drive . ConvertTM Skyrocket your Brand Awareness Lead Generation & Consumer Engagement Online in 30 days
    2. 2. Some History
    3. 3. Some History 2007
    4. 4. Some History 2007 A Team passionate in online Marketing & Advertising
    5. 5. Some History 2007 A Team passionate in online Social Network focused on Marketing & Advertising tertiary student groups
    6. 6. Some History 2007 A Team passionate in online Social Network focused on Marketing & Advertising tertiary student groups 160,000+ users in 2 years
    7. 7. come 2009 ...
    8. 8. Featured Project: Sony Bravia Microsite CLIENT: Sony Asia
    9. 9. Featured Project: Noise Singapore Social Network for local artists CLIENT: National Arts Council
    10. 10. Featured Project: Fullerton 2009 Xmas Full Fledge 2009 Online Christmas Campaign ° CLIENT: Fullerton
    11. 11. Our Clients °
    12. 12. Challenges A Promotion Faces
    13. 13. Challenges A Promotion Faces
    14. 14. 1. Lost in the ocean of Ads [ TV, Radio, Newspapers, Magazines, Online Portals ] Challenges A Promotion Faces
    15. 15. 1. Lost in the ocean of Ads [ TV, Radio, Newspapers, Magazines, Online Portals ] “Can it stand out?” Challenges A Promotion Faces
    16. 16. 2. Mostly chanced upon [ TV, Radio, Newspapers, Magazines, Online Portals ] 1. Lost in the ocean of Ads [ TV, Radio, Newspapers, Magazines, Online Portals ] “Can it stand out?” Challenges A Promotion Faces
    17. 17. “Is it PUSHED to your 2. Mostly chanced upon [ TV, Radio, Newspapers, Magazines, Online Portals ] target audience?” 1. Lost in the ocean of Ads [ TV, Radio, Newspapers, Magazines, Online Portals ] “Can it stand out?” Challenges A Promotion Faces
    18. 18. 3. Less people take part when it’s tedious [Newspapers, Magazines, Online Portals, Customised Microsites ] “Is it PUSHED to your 2. Mostly chanced upon [ TV, Radio, Newspapers, Magazines, Online Portals ] target audience?” 1. Lost in the ocean of Ads [ TV, Radio, Newspapers, Magazines, Online Portals ] “Can it stand out?” Challenges A Promotion Faces
    19. 19. “Is it EASY for users 3. Less people take part when it’s tedious [Newspapers, Magazines, Online Portals, Customised Microsites ] to take part?” “Is it PUSHED to your 2. Mostly chanced upon [ TV, Radio, Newspapers, Magazines, Online Portals ] target audience?” 1. Lost in the ocean of Ads [ TV, Radio, Newspapers, Magazines, Online Portals ] “Can it stand out?” Challenges A Promotion Faces
    20. 20. 4. Leads Generation isn’t a simple task [Newspapers, Magazines, Online Portals] “Is it EASY for users 3. Less people take part when it’s tedious [Newspapers, Magazines, Online Portals, Customised Microsites ] to take part?” “Is it PUSHED to your 2. Mostly chanced upon [ TV, Radio, Newspapers, Magazines, Online Portals ] target audience?” 1. Lost in the ocean of Ads [ TV, Radio, Newspapers, Magazines, Online Portals ] “Can it stand out?” Challenges A Promotion Faces
    21. 21. “Can it obtain the details 4. Leads Generation isn’t a simple task [Newspapers, Magazines, Online Portals] of my prospects?” “Is it EASY for users 3. Less people take part when it’s tedious [Newspapers, Magazines, Online Portals, Customised Microsites ] to take part?” “Is it PUSHED to your 2. Mostly chanced upon [ TV, Radio, Newspapers, Magazines, Online Portals ] target audience?” 1. Lost in the ocean of Ads [ TV, Radio, Newspapers, Magazines, Online Portals ] “Can it stand out?” Challenges A Promotion Faces
    22. 22. 5. Word of Mouth depends on luck [All channels] “Can it obtain the details 4. Leads Generation isn’t a simple task [Newspapers, Magazines, Online Portals] of my prospects?” “Is it EASY for users 3. Less people take part when it’s tedious [Newspapers, Magazines, Online Portals, Customised Microsites ] to take part?” “Is it PUSHED to your 2. Mostly chanced upon [ TV, Radio, Newspapers, Magazines, Online Portals ] target audience?” 1. Lost in the ocean of Ads [ TV, Radio, Newspapers, Magazines, Online Portals ] “Can it stand out?” Challenges A Promotion Faces
    23. 23. “Does it create Buzz 5. Word of Mouth depends on luck [All channels] automatically?” “Can it obtain the details 4. Leads Generation isn’t a simple task [Newspapers, Magazines, Online Portals] of my prospects?” “Is it EASY for users 3. Less people take part when it’s tedious [Newspapers, Magazines, Online Portals, Customised Microsites ] to take part?” “Is it PUSHED to your 2. Mostly chanced upon [ TV, Radio, Newspapers, Magazines, Online Portals ] target audience?” 1. Lost in the ocean of Ads [ TV, Radio, Newspapers, Magazines, Online Portals ] “Can it stand out?” Challenges A Promotion Faces
    24. 24. max consumer engagement expensive affordable little consumer engagement
    25. 25. max consumer engagement expensive affordable TV News- Maga- papers zines little consumer engagement
    26. 26. max consumer engagement Custom Microsites expensive affordable TV News- Maga- papers zines little consumer engagement
    27. 27. max consumer engagement 360 Facebook Campaign Custom Microsites expensive affordable TV News- Maga- papers zines little consumer engagement
    28. 28. max consumer engagement 360 Facebook Campaign Custom Microsites expensive affordable Google Bing Facebook TV Ads Ads Ads News- Maga- papers zines little consumer engagement
    29. 29. max consumer engagement 360 Quaffs Facebook Campaign Custom Microsites expensive affordable Google Bing Facebook TV Ads Ads Ads News- Maga- papers zines little consumer engagement
    30. 30. Introducing Quaffs Ads a marketing tool with high ROI
    31. 31. Introducing Quaffs Ads a marketing tool with high ROI Advertising Evolves
    32. 32. The Secret to a high ROI
    33. 33. The Secret to a high ROI Build A Microsite That Draws Your Target Market Drive Convert Traffic to The MicroSite Traffic Into Results
    34. 34. Step 1: Build We Build A Stunning Microsite
    35. 35. Step 1: Build We Build A Stunning Microsite + Primary Secondary Tertiary Promotion Target Audience
    36. 36. Step 1: Build We Build A Stunning Microsite Your Microsite + Primary Secondary Tertiary Promotion Target Audience
    37. 37. Step 2: Drive We Drive Traffic to Your Microsite
    38. 38. Step 2: Drive We Drive Traffic to Your Microsite A Beautiful Custom E-Mailer
    39. 39. Step 2: Drive We Drive Traffic to Your Microsite A Beautiful Custom E-Mailer Sent to 50,000 most relevant users.
    40. 40. Step 2: Drive We Drive Traffic to Your Microsite A Beautiful Custom E-Mailer Sent to 50,000 most relevant users. Add Ons: Managed Ads Campaigns
    41. 41. Step 3: Convert We Convert Traffic to Leads
    42. 42. Step 3: Convert We Convert Traffic to Leads Strong Call for Action Easy to take part
    43. 43. Step 3: Convert We Convert Traffic to Leads Name Gender Age Email Mobile Country Strong Call for Action Easy to take part A Database of Users who took part in your promotion (30 days campaign)
    44. 44. Quaffs Ad
    45. 45. Quaffs Ad Build We Build A Stunning Microsite Drive We Drive Traffic to Your Microsite Convert We Convert Traffic to Leads Name Gender Age Email Mobile Country
    46. 46. Quaffs Ad Build We Build A Stunning Microsite Drive We Drive Traffic to Your Microsite Convert We Convert Traffic to Leads Name Gender Age Email Mobile Country 1. Can it stand out ? 2. Is it pushed to your targeted 3. Is it easy for 4. Can it obtain users ? users to take part? the details of my prospects?
    47. 47. Quaffs Ad Build We Build A Stunning Microsite Drive We Drive Traffic to Your Microsite Convert We Convert Traffic to Leads Name Gender Age Email Mobile Country 1. Can it stand out ? 2. Is it pushed to your targeted 3. Is it easy for 4. Can it obtain users ? users to take part? the details of my prospects? 5. Does it create Buzz automatically?
    48. 48. Quaffs Ad Build We Build A Stunning Microsite Drive We Drive Traffic to Your Microsite Convert We Convert Traffic to Leads Name Gender Age Email Mobile Country 1. Can it stand out ? 2. Is it pushed to your targeted 3. Is it easy for 4. Can it obtain users ? users to take part? the details of my prospects? 5. Does it create Buzz automatically? Your Promotion is Instantly Viral
    49. 49. 1. Karen is a target consumer.
    50. 50. 1. Karen is a target consumer. 2. An Emailer is sent out to Karen.
    51. 51. 1. Karen is a target consumer. 3. Karen visits your Microsite 2. An Emailer is sent out to Karen.
    52. 52. 1. Karen is a target consumer. 3. Karen visits your Microsite 2. An Emailer is sent out to Karen. 4. Karen’s participation is published on her Facebook Wall and her friends’ News Feed Karen T
    53. 53. 1. Karen is a target consumer. 3. Karen visits your Microsite 2. An Emailer is sent out to Karen. 4. Karen’s participation is published on her Facebook Wall and her friends’ News Feed Karen T Andrea Ben Gina
    54. 54. 1. Karen is a target consumer. 3. Karen visits your Microsite 2. An Emailer is sent out to Karen. 4. Karen’s participation is published on her 5. Karen’s friends sees a great promotion on their Facebook Wall and her friends’ News Feed News Feed and clicks through to participate. Karen T Andrea Ben Gina
    55. 55. Demonstration
    56. 56. Quaffs Ad Build We Build A Stunning Microsite Drive We Drive Traffic to Your Microsite Convert We Convert Traffic to Leads Name Gender Age Email Mobile Country Your Promotion is Instantly Viral
    57. 57. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration > $15,000 Sign In with Facebook, Automated Word of Mouth Mechanism > $25,000
    58. 58. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration > $15,000 Sign In with Facebook, Automated Word of Mouth Mechanism > $25,000
    59. 59. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration > $15,000 Sign In with Facebook, Automated Word of Mouth Mechanism > $25,000
    60. 60. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration > $15,000 Sign In with Facebook, Automated Word of Mouth Mechanism > $25,000
    61. 61. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration > $15,000 Sign In with Facebook, Automated Word of Mouth Mechanism > $25,000
    62. 62. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration > $15,000 Sign In with Facebook, Automated Word of Mouth Mechanism > $25,000
    63. 63. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration > $15,000 Sign In with Facebook, Automated Word of Mouth Mechanism > $25,000
    64. 64. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration > $15,000 Sign In with Facebook, Automated Word of Mouth Mechanism > $25,000 Add ons: Facebook Pay Per Click Ad Campaign (30 days) starts from Ad Creation and Copywriting, Ad monitoring and optimisation $2,500
    65. 65. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration > $15,000 Sign In with Facebook, Automated Word of Mouth Mechanism > $25,000 Add ons: Facebook Pay Per Click Ad Campaign (30 days) starts from Ad Creation and Copywriting, Ad monitoring and optimisation $2,500
    66. 66. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration Sign In with Facebook, Automated Word of Mouth Mechanism > $15,000 S$5,500 > $25,000 Add ons: Facebook Pay Per Click Ad Campaign (30 days) starts from Ad Creation and Copywriting, Ad monitoring and optimisation $2,500
    67. 67. Lowest Pricing from Agencies starts from A Stunning Microsite $5,000 Email Campaign: A Beautiful Customised E-mailer S$500 Email Campaign: Email to 50,000 relevant users S$2,500 Lead Generation Online Engine S$2,000 Full Facebook Integration Sign In with Facebook, Automated Word of Mouth Mechanism > $15,000 S$5,500 > $25,000 Add ons: Facebook Pay Per Click Ad Campaign (30 days) starts from 500,000 Ad Creation and Copywriting, Ad monitoring and optimisation $2,500 $2,000 impressions guaranteed
    68. 68. Quaffs Ad Build We Build A Stunning Microsite Drive We Drive Traffic to Your Microsite Convert We Convert Traffic to Leads Name Gender Age Email Mobile Country Your Promotion is Instantly Viral
    69. 69. Build . Drive . ConvertTM Skyrocket your Brand Awareness Lead Generation & Consumer Engagement Online in 30 days
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