Guidelines For Advertisers- online viral marketing

Online viral marketing and promotion

DO

DONT

Advertisers should incorporate YouTube and user-generated content in their viral marketing mix in order to reach and engage their key demographics

Advertisers shouldn't rely on YouTube and user-generated content in their marketing mix to achieve success or the desired outcome

DO

DONT

Companies should use YouTube, as it is the ultimate platform for producing a successful marketing campaign and advertisements Companies should not incorporate YouTube in their marketing mix if their advertisements are going to contain unethical content .

DO

DONT

Advertisers should select appropriate target audience when using YouTube.

Advertisers should not use YouTube without doing background research.

DO

DONT

Advertisers should not hide YouTube advertising so that a difference between clips that represent a brand and parody clips can be clearly distinguished

Advertisers should comply with advertising laws that are already in place on well established media platforms so that harmful and/or offensive content is not encouraged

DO

DONT

Advertisers should avoid using YouTube in their marketing strategies when the use of it or their content is not relevant to their key demographic audience wants/needs

Advertisers should use YouTube in their marketing strategies only when it is a medium that is/will be used by most of their key demographic audiences