Session 2 | July 30, 2009 Rebecca Krause-Hardie AudienceWorks.Com This program is made possible with support from National Endowment for the Arts, American Express Foundation and the New York State Council on the Arts, a State Agency NYS ARTS presents ArtsForward Leadership Training Webinar & Blog Series THINKING STRATEGICALLY ABOUT THE SHINY NEW TOYS
What we are talking about here, is core institutional alignment & intentionality . It is played out, every day, with trust and transparency, authentic passion, and contagious enthusiasm . Which creates & sustains real value for both the institution ,,, and its customers
Seth Godin’s take on Amazon’s purchase of Zappos
Zappos has a corporate culture that's not the same (where great people choose to work)
Zappos has a tight relationship with customers that give you permission to talk with them
Zappos has a business model that's remarkable and worth talking about
Zappos has a story that spreads
Zappos has Leadership to offer Amazon
So, don’t be discouraged, this vision & these tools are open to any size organization - including yours
A Zappos story - Todd’s Blog You are now chatting with Jonathan Jonathan: Hello Timmy. How can I help you? Timmy: do you know how wide the G-Shock Atomic Solar AWG101 SKU #7403774 is? Timmy: i mean, how big a wrist it would fit? Timmy: Timmy has a big fat wrist Timmy: Timmy need watch grande Jonathan: I ll see what I can find out for Timmy. Timmy: awesome. and can we please continue to talk about Timmy in the 3rd person? Timmy likes to boost Timmy s ego by talking about Timmy that way
Timmy: Do your watches and stuff have free return shipping like your Zapatos?
Timmy: in case Timmy wants another one or something
Jonathan: And if it does’ t work out, as long as the watch is in its original condition and in the original packaging, Timmy has 365 days to return Timmy’s order. We will even pay for the return shipping! As always, our shipping to Timmy will be free.
Timmy: Timmy thanks Jonathan for good help
Jonathan: Jonathan welcomes Timmy.
Jonathan: It’s Jonathan s pleasure!
Jonathan: Can Jonathan do anything more for Timmy?
Express one of your activities in three parts:
We do X …
So that Y happens …
Resulting in Z outcome .
Education: X We do pre-concert lectures to educate our audience Y so that their appreciation and understanding of music is enhanced Z resulting in a lifelong connection with classical music.
X We create curriculum for teachers for our book
Y so that they will have a teaching resource for their classrooms
Z resulting in children being excited about reading and writing.
Let’s restate this - in terms of social media Education: X We do podcasts to educate our audience Y so that their appreciation and understanding of music is enhanced Z resulting in a lifelong connection with classical music. Education: X We post curriculum online for teachers for our book Y so that they will have a teaching resource for their classrooms Z resulting in children being excited about reading and writing.
Write up your mission / action statement: We do X to achieve Y for Z outcome.
Write up 5 things that you do that create value for your audience
Write up 5 ways you could do that online
THANK YOU! Continue the conversation with Rebecca on the NYS ARTS Blog Playback today’s session or review the slides on the blog and then post your comments about this course or ask questions. Rebecca is available to answer your questions! www.nysarts.typepad.com Next session August 13 | Inside Facebook If you want to learn more from Rebecca and Social Media come to the NYS ARTS Summit 2009 Innovation & Technology: Building social Capital Schenectady, NY September 22 & 23 2009