Visualizing the Future: A visual response to the past for the Science Museum of
Minnesota by the Bachelor of Science: Visualization students at MCAD.
The world is vastly changing. As we move into the future with advancements in all social realms,
spearheaded by technology and social-media: a fear of what our future will be like is looming in the
air. Sustainability, Global Perspective, Universal Healthcare, Economic Stability, Food Systems and
Carbon Offsets are some of the many buzz-words that leave our collective society questioning our fate.
These are the questions that Bachelor of Science students confront every single day. As problem-
solvers, MCAD has re-engineered the educational system allowing students to create the future.
The Minneapolis College of Art & Design has commisioned the Bachelor of Science: Visualization
students to paint a portrait of our future. Leaving subject and medium open-ended, we hope to receive
a diverse range of submissions. This will give us a varied view of our future, reinforcing Stewart
Brand’s ‘future-tree’, where he describes that “There is no one future” but rather, varied and diverse
By opening this relationship, we hope to allow the Science Musuem of Minnesota to continue its
mission to educate, whilst giving Bachelor of Science students the opportunity to share their work.
This will allow a larger range of people to see the future, taking steps to make it a reality.
For questions, please contact us at VisualizingtheFuture@gmail.com
Students can choose to create presentations, campaigns, triptychs, posters, experiential pieces or
artistic renditions of their perceptive future. They may choose to innovate products and concept
designs which may materialize in the future as a response to the changing society like shoes or back-
packs, or reinvent the future social-system, like the food system or social system, or simply graphically
visualize important elements of the future, like sustainability or energy. Students will have the option
to either create new work or submit previous work done for classes, clients or independently. This is
an open exhibit to all BS Students.
The open call for submissions will be announced on February 22nd and will be open to all BS-Vis
students as well as anybody taking a BS Class during Spring 2010 Semester at MCAD. Other students
who are not currently taking a BS class are welcome to submit a piece that was created specifically for
a BS class in the past. Each student is allowed to submit (2) pieces by the deadline of March 12th.
The pieces will be juried by:
• Jerry Allan, Chair of Bachelor of Science: Visualization at MCAD
• Kevin Byrne, Senior Visualization Professor at MCAD
• Michael Sanders, Manager of Public Operations at the Science Museum of Minnesota
• Abbi Allan, Adjunct Professor Faculty at MCAD/Instructor at the Science Museum of Minnesota
Accepted pieces will by announced by March 23rd 2010. The exhibit will open on April 09th 2010 and
will run for 3 months, until July 09th 2010. The show will be curated by Ben Reed, Lead Installer for
Gallery at MCAD. Students will be required to pick up their own pieces from MCAD by July 23rd 2010
The goal of this event is to provide an excellent portfolio and resumé addition for Bachelor of Science:
Visualization students, who don’t often receive the opportunity to share their work in gallery/exhibit
settings. It will help students network with industry professionals in marketing, exhibit design and
connect with a family demographic. It will help the Science Museum continue its mission to educate
families and children on how (and why) the world works the way it does and where it is going.
Accepted pieces will indicate directly which piece they relate to in the museums collection and will
provide the community with visual evidence of our past, presence and future.
2/22 - Announcement
3/12 - Submission deadline
3/23 - Jury Announcement
4/9 - Visualizing the Future exhibit opens
7/9 - Visualizing the Future exhibit closes
rules and regulations
• This exhibit is open to only BSc: Visualization students.
• Additionally, any student of MCAD currently taking a BS Class may submit an entry.
• For those students who have taken a BS class, they may submit a piece only if said piece was created
for that particular class.
• Students may submit individual projects or collaborative projects, as long as all
participants are listed.
• Students are required to write an Artist Statement (max: 450 words) explaining their concept,
strategy or process and how/why it is relavant to the future.
• Upon selection, those students who’s work will be presented will also be required to provide business
cards to go along with their piece at the Science Musuem. This will be used as a means to promote
• Students may submit a maximum of (2) pieces, including both individual or
• Submission form, piece and Artist Statement must be submitted digitally to
VisualizingtheFuture@gmail.com on March 12th 2010 by 05:00 pm. Students will not be
penalized for submitting work before-hand. Any tangible pieces should be photgraphed and included
• Pieces selected by the Jury for the show are final and will not be open to debate, and are based on
• All submitted pieces should be presentation quality.
• Students will be informed via email by March 23rd whether their pieces have been selected. Students
selected must then submit any tangible pieces that goes with the submission. Students will be
reimbursed for printing costs by the BS: Visualization Department.
Please fill out the following sheet and attach with each piece (Limit: 2 pieces per student) you would
like to submit for the Visualizing the Future exhibit at the Science Museum of Minnesota.
Additionally, attach a typed Artist’s Statement of maximum of 450 words explaining your subject
matter and why you believe it accurately depicts a viable future.
Please be sure to complete all required fields and submit form along with your piece and Arist’s
Statement by 05:00 pm on March 12th 2010 digitally to VisualizingtheFuture@gmail.com
You will be informed by March 23rd if your piece has been selected by the Jury.
Major: Academic Year:
Title of Piece:
Media required for exhibit:
By signing below, I understand that my piece will be evaluated based on an individualized criteria
and I give permission to the Minneapolis College of Art & Design and The Science Museum of
Minnesota all rights to the piece during the duration of the exhibit so that they may choose to display
or market you and your work in any way they see fit.