Client Name: Physicians Interactive
Date: 16/09/09
Presented by: Mihir Kittur
mihir.kittur@ugamsolutions.com
URL: www.ugamsolutions.com

Introduction
Ugam Research Solutions is a leading provider of onshore/offshore market
research and advanced analytics to global organizations around the
world.
We provide our clients with the scale and efficiency of an offshore operations
combined with local client service and market research industry expertise
We provide Research Operation services across the survey research value chain,
language skills across more than 45 international languages and expertise across all
modes of research - telephone, internet, mobile and face-to-face
We are our client’s operations – behind the scenes support to ensure a seamless
experience from start to finish
We provide our clients with a flexible and scalable engagement model
customized to meet their specific business needs
2
Private & Confidential

Continuous Growth and Scale
MANPOWER GROWTH
Over 900 employees across Mumbai,
London, New York and Texas.
Grown at a CAGR of 75% in the last 6
years (2002-03 to 2008-09).
3
Private & Confidential

Platform Expertise and Offerings
Data Processing
Data Report
Research & Presentation
Collection Writing
Design Analysis
Ugam provides cost effective end to end market research services
from Data Collection to Report Writing
Platform Expertise
4
Private & Confidential

Supported by a Global Delivery Model
Mumbai, India
London, UK
NYC, New York,
Rochester, New York,
USA
USA
Dallas, Texas,
USA
Coimbatore,, India
Mumbai, India
CURRENT FACILITIES
 Ugam has two state-of-the-art delivery centers and corporate headquarters in Mumbai, India
 A new 44,000 square feet facility at an IT SEZ at Coimbatore, India; to be fully operational by April 2009
 A 80 seat International Data collection center is in London, along with 80 seats in Mumbai
 Sales, Marketing, Account management and Project Management across all regional offices
5
Private & Confidential

End to End Project Management
CLIENT
Survey
Programming Coding
Data Processing Internal Data
Collection
Preferred
Partner Advanced Report
Network Analytics Writing
6
Private & Confidential

Our Experience is Deep
Survey Programming: Rich and varied experience of executing >25,000 projects (including conjoint
studies) across 8 survey programming platforms; capacity 200 script writers across Web and CATI
• Data Processing (Tabulations): Currently manage over 500 projects each month which include a
mix of Ad hoc, Omnibus and Tracker studies; capacity 200 programmers
• Multivariate Analysis: 50 persons (PhD, MSC etc.) rich statistical/data mining experience: factor
analysis, regression analysis, etc. for product pricing, market segmentation, product positioning etc.
• International Research: CATI/online interviewing in 45 languages, 55 countries, with a focus on
complex, multi-country research among hard to reach respondents (Healthcare, IT & Telco,
Financial, B2B C level etc.). London (80 seats) and India (80 seats) work seamlessly, centrally
managed from London
• Coding: Currently coding over 1 million responses per month. experience across several domains such
as IT and Telecoms, Food and Beverage, Medical, Consumer Goods, Cosmetics, Automotive; capacity 90
full time well trained coders
• Report Development: The team developed over 2000 reports, people partnering clients in data
interpretation, report automation and have a keen eye for detail.
• End to End Project Management: From questionnaire review to field management, we ensure projects
are completed on time, on budget and on spec. We successfully manage projects across US, EU and
Asia Pacific.
7
Private & Confidential

Our Support Model is Flexible
We Can Manage
The complete project
Portions of the project
We Can Work
On an Ad hoc basis
Dedicated team environment
‘Split” model with onshore/offshore staff
We Can Act As
A firms complete operations
An extension of a firms operations
8
Private & Confidential

The Value We Provide To Our Clients
9
Private & Confidential

Diverse, Experienced and Global Management Team
RUSSELL BRITT, SENIOR VICE PRESIDENT - SALES &
RAJ NAIR, CHAIRMAN MARKETING
Raj Nair brings to the table over 30 years of very rich experience.
Russell Britt, is based out of Texas and is responsible for Sales and
He has spent over 15 years in Strategy Consulting, 9 years in
Marketing at Ugam. He has wide Sales and Business Development
Marketing Research, and about 6 years in Investment banking. He
experience and has held senior positions in some of the worlds most
is also the Chairman of Avalon Consulting – a leading strategy
respected MR firms like IRI and Nielsen among others.
consulting firm based in India
SUNIL MIRANI, CHIEF EXECUTIVE OFFICER
SIMON GLANVILLE, MANAGING DIRECTOR - UK
Sunil Mirani brings with him a rich and varied 17 years of experience
in Indian and international business. Sunil’s immediate past
assignment was establishing Sakura Capital India Limited, a JV with Simon Glanville served as the General Manager of RONIN
the Sakura Bank, Japan. He was Head of Corporate Advisory Corporation from 1995 to 2005 and has 17 years experience in MR
Services. including previous positions at GfK and Harris Research (TNS). He is
responsible for Ugam’s Telephone Data Collection Services.
MIHIR KITTUR, CHIEF OPERATING OFFICER
RAFAL GAJDAMOWICZ, EXECUTIVE VICE PRESIDENT - UK
Mihir Kittur is responsible for day-to-day operations. He has about 10
Rafal Gajdamowicz has over 12 years of MR industry experience. As
years of experience with 3 years in management consulting with
Research Director Rafal headed up the research department at RONIN
Avalon Consulting, a leading strategy consulting company in India.
Corporation for 7 years. The team specialized in Medical and IT/High
His engagements have largely been in performance improvement
Technology research. Most recently he served as the General Manager
and e-business practice areas.
at RONIN from 2006 to 2007. He is responsible for research and
methodology at Ugam.
MADHAV MIRANI, CHIEF MARKETING OFFICER
Madhav Mirani, Chief Marketing Officer oversees the sales and
marketing functions. He brings with him a solid 13 years of
experience in Finance and Business Development. Madhav was
the co-founder and Head of Treasury & Administration, Sakura
Capital India Limited where his main responsibility was managing
the treasury, accounting and administration functions of the
company
10
Private & Confidential

Client Profile: MR Firms, Sample Companies, Software Providers
11
Private & Confidential

Why Ugam
Designed to handle the simplest of projects on up to the most complex
of international & multi-country methodologies
Quick turn-around on costs, proposals and execution
Commitment to quality and excellent client service
Assistance with sampling, appropriate methodology and best practice
guidance
Market advice and country insight expertise
Sterling standard of superior quality based on ESOMAR and MRS
guidelines
Single point of contact from start to finish
Experienced London, US and Mumbai teams combine a dedication to
quality with cost effective solutions
12
Private & Confidential

How Can Ugam Help
Your Organization
Today?
13
Private & Confidential

Appendix – Project Management
Ugam’s project management service began in 2006
The scope of our services span over the entire life cycle of the project
from start to finish. Our experienced project management team strives to
add value each step of the way.
Our project managers act as your single point of contact and partner
with you to ensure all needs and expectations of the project are met to
your specifications.
A complete set of standards of service and quality are upheld with
project managers to provide feedback and recommendations when they:
In-depth questionnaire review and design
Seamless management of all quality controls from testing to sample
procurement and delivery
Manage all the aspects of field related activities
Data collection and panel partner network
Daily status updates, real time reporting, custom portal design
Monitor and manage all quota designs
Provide value added insight and apply best practices
Ability to manage multi-country and multi-lingual projects and
coordinates with MR translation vendors to ensure accurate translation,
including third party validations of the survey.
14
Private & Confidential

Appendix – Report Development/Charting
Ugam has a team of experienced market research report
writers and automation programmers. Ugam started offering
this service in 2001
We assist our clients with report development by
undertaking charting of data.
We undertake the interpretation of data to generate a
graphical representation of the data.
The charts or visually appealing tables that we create
are included in either Top Line or Detailed Research
Reports (typically PowerPoint reports)
Our growing team partners with our clients in data
interpretation and have a keen eye for detail. We deploy a
mature process with detailed quality assurance steps to
ensure the highest quality output
15
Private & Confidential

Appendix – Survey Programming
We possess rich and varied experience of executing projects across many different
survey programming platforms.
We possess functional capabilities across client proprietary survey programming
tools.
Expertise in managing complex survey requirements:
Complex Skip Patterns
Complicated Quotas
Research Methodologies (Conjoint/DCM, Max-Diff and
Segmentation Algorithms)
Priority Picks Schemes and Multi Language Surveys
Data exports in various formats
Undertake survey deployment
Provide powerful customized real time/online reporting.
Expertise in incorporating interactive interface surveys:
Easy to use Drag & Drop interfaces for Rating Scales
Heat Maps/Hot Spots (for concept images)
Shelf Display (with Shopping Carts)
Videos with ability to rate during playback
Using Icons and Graphics for Single Select & Multi Select questions
Using Color Coded Sliders for Rating Scale Questions
16
Private & Confidential

Appendix - Data Processing
Ugam’s data processing team has experience handling
projects of all levels of complexity
We currently manage clients across all time zones
worldwide.
We have strong internal processes with a supervisory chain
of command. Our programmer pairing system allows our
team to deliver the most complex projects very
systematically over different continuous time zones.
Our relentless focus on quality is an assurance that you will
receive deliverables of the highest quality every time.
DP Services Offered
Data Verification and Cleaning
Cross Tabulation
Multivariate Data Analysis
Coding
17
Private & Confidential

Appendix - Coding
Our teams have coded ad hoc, omnibus and tracking studies. We have
experience across several domains such as Food and Beverage,
Medical , Consumer Goods, Cosmetics, IT, Automotive, etc.
The coding team comprises of a specialized medical coding unit
with doctors and pharmacologists. The team services several
clients to meet their open ended coding requirements
We also provide APAC and EU time zone Ascribe.
The scope of our service includes:
Develop/Append/Amend code frames and code lists
Data Conversion viz. conversion of coded data to deliverables such as cross tab
reports, Excel data file, ASCII data, Edit files, etc.
Coding of open-ends for open ended and other specify responses
Setting up studies on Ascribe
18
Private & Confidential

Appendix – Project Management Software Solutions
Ugam has developed FLOW, our innovative, proprietary Software-as-a-Service(Saas) that
enhances the delivery of research with intuitive and simple centralized systems for highly
effective project delivery.
FlOW facilitates sharing of information across internal and external teams with hierarchies,
allows for centralized document management and eliminates several manual tasks when it
comes to field management. Thereby significantly boosting the efficiency of the entire
project team.
Currently FLOW consists of four key functionalities:
Online field tracking
Keep tab on field information
Real time information from survey platforms helps you make quick decisions
Document management
Online repository to share project documents
Keep all members updated which helps eliminate confusion on different versions
Cockpit
Take control of your projects
Each members knows his tasks and timelines
Collaboration
Collaborate across your client, internal teams and vendor organization
Customer Satisfaction system
Review project performance and make smart decision
19
Private & Confidential

Appendix – International Data Collection
High Quality Telephone Research Center
Telephone research engagements are conducted
from 80-seat International Research
Center in London and 80-seat center in Mumbai
Ugam’s international research center in
London is serving as a center of excellence
for CC in Mumbai to help further train and
mentor the Indian team. Both CC operate to the
same standards
True capability to deliver on the most difficult international projects with one point of
project contact and responsibility, for all countries under research
20
Private & Confidential

Appendix – International Data Collection
International research capabilities enable us to provide
24*7 service across the globe
Quantitative telephone interviews:
CATI
Pen and Paper
Quantitative online interviews:
Own IT and Medical panels in key countries
Access to dozens of global panels around the world,
strategic relationships with panel providers (IT, Med,
Consumer).
Qualitative tele-depth interviews (with digital recording):
Senior business decision makers
Key Opinion Leader research
Exploratory interviews/desk research
Recruitment for:
Client in-depth interviews
Focus groups/online focus groups
21
Private & Confidential

Appendix – Marketing Analytics
Our Marketing Analytics team offers: Advanced Data /Text Modeling
and Mining, applications reporting and automation
Regression Modeling DCM and Conjoint Analysis
Key Driver Analysis Choice Simulator
Brand Equity Analysis Two-step Clustering
Logistic Regression Modeling CART
Discriminant Function Analysis (DFA) & DFA
DFA Simulator Need-based segmentation
CART Multidimensional Scaling
CHAID Correspondence Analysis
Principal Component Analysis Quadrant Analysis
Factor Analysis TURF Analysis
Defining underlying dimensions Path Modeling
Confirmatory Factor Analysis
Analytical Tools: SPSS. SAS, Answer Tree, Sawtooth
22
Private & Confidential

Thank you!
Global Headquarters Research and Ugam International Texas Office New York Office Rochester Office
Analytics Center
C-101 Modern Centre, Prism Tower, B Wing 9th Floor Tower, 5820, Kings brook Drive 333 E 56th ST, #5G 9th Floor Tower,
Sane Guruji Marg, 6th Floor, Malad Link Road 11 York Road, Plano, New York, 11 York Road,
Mahalaxmi, Goregaon (W), London SE1 7NX TX 75093, USA NY 10022, USA London SE1 7NX
Mumbai 400011, India Mumbai 400062, India Tel: (+44) 207 261 9584 Tel: +1 (972) 403 3145 Tel : +1 (212) 751 1036 Tel: (+44) 207 261 9584
Tel : +91 (22) 6652 7300 Tel : +91 (22) 6742 8300 Fax: +1 (917) 591 3327
Fax: +91 (22) 6652 7400 Fax: +91 (22) 6742 8399
www.ugamresearch.com