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six degrees
s i x d e g re e s | a sensory branding agency
a sensory branding agency
06 26 09
s i x d e g re e s | a sensory branding agency
about us
our services
our philosophy
sensory branding
sensoryQ
our work
2ag...
about ussix degrees
s i x d e g re e s | a sensory branding agency
4who we are
10 years
20 staff
10+ contract
s i x d e g re e s | a sensory branding agency
5our reach
B2C
B2B
technology
automotive
pharma
lifestylemedical devices
ho...
s i x d e g re e s | a sensory branding agency
6global experience
Canada
USA
Mexico
Brazil
Argentina
Uruguay
Chile
UK
Germ...
s i x d e g re e s | a sensory branding agency
7brand experience
Abbott
Air Force
American Laser
Aricept
Avastin
Bextra
Bo...
s i x d e g re e s | a sensory branding agency
8medical experience
medical devices
Abbott Vascular
Ascent Healthcare Solut...
s i x d e g re e s | a sensory branding agency
9
2007 independent evaluation of six degrees by
clients
dun & bradstreet
20...
six degrees our services
s i x d e g re e s | a sensory branding agency
11our services
market insights
brand perceptions
sensory research
strategy ...
our philosophysix degrees
s i x d e g re e s | a sensory branding agency
13our philosophy
successful messaging is both verbal & nonverbal
14
85% of communication is nonverbal
93% of emotional meaning is communicated
through nonverbal channels
15
when verbal and nonverbal information
conflict, people believe
the nonverbal
16
environmental context matters
17
s i x d e g re e s | a sensory branding agency
successful messaging is both verbal & nonverbal
18our philosophy
communicat...
s i x d e g re e s | a sensory branding agency
19brand perceptions
s i x d e g re e s | a sensory branding agency
successful messaging is both verbal & nonverbal
communicating the right emo...
s i x d e g re e s | a sensory branding agency
credible
different
relevant
BRANDconsistent
21strong brands meet 4 criteria...
s i x d e g re e s | a sensory branding agency
successful messaging is both verbal & nonverbal
communicating the right emo...
s i x d e g re e s | a sensory branding agency
it’s relatively easy to come up with an
effective strategy...
23
s i x d e g re e s | a sensory branding agency
but you have
to live it
to be
successful.
24
sensory brandingsix degrees
s i x d e g re e s | a sensory branding agency
26the problem with words
stylish
s i x d e g re e s | a sensory branding agency
words are imprecise
images communicate instantly
29the problem with words
s i x d e g re e s | a sensory branding agency
30sensory branding
identifying and managing the sensory cues
that trigger t...
s i x d e g re e s | a sensory branding agency
which stimulus best
represents desired
brand perception?
sensoryQ 31
s i x d e g re e s | a sensory branding agency
what is sensoryQ 32
an in-person or online research tool
visualizes how con...
s i x d e g re e s | a sensory branding agency
cue profile 33
s i x d e g re e s | a sensory branding agency
sensoryQ uses 34
product & packaging design
print and broadcast advertising...
our worksix degrees
available by request only
thank you! six-degrees.com
8040 east gelding drive scottsdale, az 85260 480.627.9850
Six Degrees Overview
Six Degrees Overview
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Six Degrees Overview

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Six Degrees is a sensory branding agency that helps clients revitalize existing brands and bring new brands to life. We focus on sensory branding for a deeper emotional bond with the brand's target customers.

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Transcript of "Six Degrees Overview"

  1. 1. six degrees s i x d e g re e s | a sensory branding agency a sensory branding agency 06 26 09
  2. 2. s i x d e g re e s | a sensory branding agency about us our services our philosophy sensory branding sensoryQ our work 2agenda
  3. 3. about ussix degrees
  4. 4. s i x d e g re e s | a sensory branding agency 4who we are 10 years 20 staff 10+ contract
  5. 5. s i x d e g re e s | a sensory branding agency 5our reach B2C B2B technology automotive pharma lifestylemedical devices hospitality packaged goods
  6. 6. s i x d e g re e s | a sensory branding agency 6global experience Canada USA Mexico Brazil Argentina Uruguay Chile UK Germany Spain France Sweden Italy Switzerland Egypt UAE South Africa Japan Korea China Cambodia Singapore
  7. 7. s i x d e g re e s | a sensory branding agency 7brand experience Abbott Air Force American Laser Aricept Avastin Bextra Bounty Cadillac Carl Zeiss Meditec Celebrex Centex Homes Chevrolet Coach Concentric Cover Girl Dept. of Transportation Fairmont Hotels Food for the Hungry Genentech Goodwrench GMC Guidant Herceptin Johnson & Johnson Levaquin Micron Old Spice Red Zone Pfizer Pacifica Pontiac PT Cruiser Raffles Hotels Reclast Rich Dad Rituxin Saab Siemens Medical ST Microelectronics Swissôtel Ultram ER Viagra Viventis
  8. 8. s i x d e g re e s | a sensory branding agency 8medical experience medical devices Abbott Vascular Ascent Healthcare Solutions Boston Scientific Calypso Medical Carl Zeiss Meditec Concentric Medical Edwards Lifesciences Siemens Medical/Ultrasound pharmaceutical Bayer Novartis J&J Pfizer Roche Sanofi Schering biotech Actelion Amgen Amylin Exelixis Genentech Neurocrine Organon other Abbott Nutrition International American Laser Centers Illumina Medicis
  9. 9. s i x d e g re e s | a sensory branding agency 9 2007 independent evaluation of six degrees by clients dun & bradstreet 2007 independent evaluation of six degrees by clients
  10. 10. six degrees our services
  11. 11. s i x d e g re e s | a sensory branding agency 11our services market insights brand perceptions sensory research strategy research communications research brand focus workshops brand platform marketing plan development brand architecture naming/tag lines ideation workshops marketing integration messaging architecture sensory positioning brand cascading environment branding brand guidelines identity/look & feel advertising interactive/web 2.0 animation/video tradeshow components
  12. 12. our philosophysix degrees
  13. 13. s i x d e g re e s | a sensory branding agency 13our philosophy successful messaging is both verbal & nonverbal
  14. 14. 14 85% of communication is nonverbal
  15. 15. 93% of emotional meaning is communicated through nonverbal channels 15
  16. 16. when verbal and nonverbal information conflict, people believe the nonverbal 16
  17. 17. environmental context matters 17
  18. 18. s i x d e g re e s | a sensory branding agency successful messaging is both verbal & nonverbal 18our philosophy communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them
  19. 19. s i x d e g re e s | a sensory branding agency 19brand perceptions
  20. 20. s i x d e g re e s | a sensory branding agency successful messaging is both verbal & nonverbal communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them 20our philosophy consistency is only a worthy goal after you’ve achieved credibility, relevance & differentiation
  21. 21. s i x d e g re e s | a sensory branding agency credible different relevant BRANDconsistent 21strong brands meet 4 criteria...
  22. 22. s i x d e g re e s | a sensory branding agency successful messaging is both verbal & nonverbal communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them consistency is only a worthy goal after you’ve achieved differentiation 22our philosophy the greatest challenge to successful branding is often internal
  23. 23. s i x d e g re e s | a sensory branding agency it’s relatively easy to come up with an effective strategy... 23
  24. 24. s i x d e g re e s | a sensory branding agency but you have to live it to be successful. 24
  25. 25. sensory brandingsix degrees
  26. 26. s i x d e g re e s | a sensory branding agency 26the problem with words stylish
  27. 27. s i x d e g re e s | a sensory branding agency words are imprecise images communicate instantly 29the problem with words
  28. 28. s i x d e g re e s | a sensory branding agency 30sensory branding identifying and managing the sensory cues that trigger the desired brand perceptions in the target audience
  29. 29. s i x d e g re e s | a sensory branding agency which stimulus best represents desired brand perception? sensoryQ 31
  30. 30. s i x d e g re e s | a sensory branding agency what is sensoryQ 32 an in-person or online research tool visualizes how consumers perceive brands and/or attributes identifies the dominant visual and other sensory cues underlying brands and brand attributes
  31. 31. s i x d e g re e s | a sensory branding agency cue profile 33
  32. 32. s i x d e g re e s | a sensory branding agency sensoryQ uses 34 product & packaging design print and broadcast advertising brand image assessment & tracking promotional materials website optimization customer insight mining
  33. 33. our worksix degrees available by request only
  34. 34. thank you! six-degrees.com 8040 east gelding drive scottsdale, az 85260 480.627.9850
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