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Six Degrees Overview

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Six Degrees is a sensory branding agency that helps clients revitalize existing brands and bring new brands to life. We focus on sensory branding for a deeper emotional bond with the brand's target …

Six Degrees is a sensory branding agency that helps clients revitalize existing brands and bring new brands to life. We focus on sensory branding for a deeper emotional bond with the brand's target customers.

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  • 1. six degrees s i x d e g re e s | a sensory branding agency a sensory branding agency 06 26 09
  • 2. s i x d e g re e s | a sensory branding agency about us our services our philosophy sensory branding sensoryQ our work 2agenda
  • 3. about ussix degrees
  • 4. s i x d e g re e s | a sensory branding agency 4who we are 10 years 20 staff 10+ contract
  • 5. s i x d e g re e s | a sensory branding agency 5our reach B2C B2B technology automotive pharma lifestylemedical devices hospitality packaged goods
  • 6. s i x d e g re e s | a sensory branding agency 6global experience Canada USA Mexico Brazil Argentina Uruguay Chile UK Germany Spain France Sweden Italy Switzerland Egypt UAE South Africa Japan Korea China Cambodia Singapore
  • 7. s i x d e g re e s | a sensory branding agency 7brand experience Abbott Air Force American Laser Aricept Avastin Bextra Bounty Cadillac Carl Zeiss Meditec Celebrex Centex Homes Chevrolet Coach Concentric Cover Girl Dept. of Transportation Fairmont Hotels Food for the Hungry Genentech Goodwrench GMC Guidant Herceptin Johnson & Johnson Levaquin Micron Old Spice Red Zone Pfizer Pacifica Pontiac PT Cruiser Raffles Hotels Reclast Rich Dad Rituxin Saab Siemens Medical ST Microelectronics Swissôtel Ultram ER Viagra Viventis
  • 8. s i x d e g re e s | a sensory branding agency 8medical experience medical devices Abbott Vascular Ascent Healthcare Solutions Boston Scientific Calypso Medical Carl Zeiss Meditec Concentric Medical Edwards Lifesciences Siemens Medical/Ultrasound pharmaceutical Bayer Novartis J&J Pfizer Roche Sanofi Schering biotech Actelion Amgen Amylin Exelixis Genentech Neurocrine Organon other Abbott Nutrition International American Laser Centers Illumina Medicis
  • 9. s i x d e g re e s | a sensory branding agency 9 2007 independent evaluation of six degrees by clients dun & bradstreet 2007 independent evaluation of six degrees by clients
  • 10. six degrees our services
  • 11. s i x d e g re e s | a sensory branding agency 11our services market insights brand perceptions sensory research strategy research communications research brand focus workshops brand platform marketing plan development brand architecture naming/tag lines ideation workshops marketing integration messaging architecture sensory positioning brand cascading environment branding brand guidelines identity/look & feel advertising interactive/web 2.0 animation/video tradeshow components
  • 12. our philosophysix degrees
  • 13. s i x d e g re e s | a sensory branding agency 13our philosophy successful messaging is both verbal & nonverbal
  • 14. 14 85% of communication is nonverbal
  • 15. 93% of emotional meaning is communicated through nonverbal channels 15
  • 16. when verbal and nonverbal information conflict, people believe the nonverbal 16
  • 17. environmental context matters 17
  • 18. s i x d e g re e s | a sensory branding agency successful messaging is both verbal & nonverbal 18our philosophy communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them
  • 19. s i x d e g re e s | a sensory branding agency 19brand perceptions
  • 20. s i x d e g re e s | a sensory branding agency successful messaging is both verbal & nonverbal communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them 20our philosophy consistency is only a worthy goal after you’ve achieved credibility, relevance & differentiation
  • 21. s i x d e g re e s | a sensory branding agency credible different relevant BRANDconsistent 21strong brands meet 4 criteria...
  • 22. s i x d e g re e s | a sensory branding agency successful messaging is both verbal & nonverbal communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them consistency is only a worthy goal after you’ve achieved differentiation 22our philosophy the greatest challenge to successful branding is often internal
  • 23. s i x d e g re e s | a sensory branding agency it’s relatively easy to come up with an effective strategy... 23
  • 24. s i x d e g re e s | a sensory branding agency but you have to live it to be successful. 24
  • 25. sensory brandingsix degrees
  • 26. s i x d e g re e s | a sensory branding agency 26the problem with words stylish
  • 27. s i x d e g re e s | a sensory branding agency words are imprecise images communicate instantly 29the problem with words
  • 28. s i x d e g re e s | a sensory branding agency 30sensory branding identifying and managing the sensory cues that trigger the desired brand perceptions in the target audience
  • 29. s i x d e g re e s | a sensory branding agency which stimulus best represents desired brand perception? sensoryQ 31
  • 30. s i x d e g re e s | a sensory branding agency what is sensoryQ 32 an in-person or online research tool visualizes how consumers perceive brands and/or attributes identifies the dominant visual and other sensory cues underlying brands and brand attributes
  • 31. s i x d e g re e s | a sensory branding agency cue profile 33
  • 32. s i x d e g re e s | a sensory branding agency sensoryQ uses 34 product & packaging design print and broadcast advertising brand image assessment & tracking promotional materials website optimization customer insight mining
  • 33. our worksix degrees available by request only
  • 34. thank you! six-degrees.com 8040 east gelding drive scottsdale, az 85260 480.627.9850