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Six Degrees Overview

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Six Degrees is a sensory branding agency that helps clients revitalize existing brands and bring new brands to life. We focus on sensory branding for a deeper emotional bond with the brand's target ...

Six Degrees is a sensory branding agency that helps clients revitalize existing brands and bring new brands to life. We focus on sensory branding for a deeper emotional bond with the brand's target customers.

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    Six Degrees Overview Six Degrees Overview Presentation Transcript

    • six degrees a sensory branding agency 06 26 09 s i x d e g r e e s | a sensory branding agency
    • agenda 2 about us our services our philosophy sensory branding sensoryQ our work s i x d e g r e e s | a sensory branding agency
    • six degrees about us
    • who we are 4 10 years 20 staff 10+ contract s i x d e g r e e s | a sensory branding agency
    • our reach 5 packaged goods automotive B2B B2C devices medical lifestyle technology ph arm a hospitality s i x d e g r e e s | a sensory branding agency
    • global experience 6 UK Sweden Germany Italy Canada Spain Switzerland Japan USA France Korea Mexico Egypt China Brazil UAE Cambodia Argentina Singapore Uruguay Chile South Africa s i x d e g r e e s | a sensory branding agency
    • brand experience 7 Abbott Cover Girl Pacifica Air Force Dept. of Transportation Pontiac American Laser Fairmont Hotels PT Cruiser Aricept Food for the Hungry Raffles Hotels Avastin Genentech Reclast Bextra Goodwrench Rich Dad Bounty GMC Rituxin Cadillac Guidant Saab Carl Zeiss Meditec Herceptin Siemens Medical Celebrex Johnson & Johnson ST Microelectronics Centex Homes Levaquin Swissôtel Chevrolet Micron Ultram ER Coach Old Spice Red Zone Viagra Concentric Pfizer Viventis s i x d e g r e e s | a sensory branding agency
    • medical experience 8 medical devices biotech Abbott Vascular Actelion Ascent Healthcare Solutions Amgen Boston Scientific Amylin Calypso Medical Exelixis Carl Zeiss Meditec Genentech Concentric Medical Neurocrine Edwards Lifesciences Organon Siemens Medical/Ultrasound pharmaceutical other Bayer Abbott Nutrition International Novartis American Laser Centers J&J Illumina Pfizer Medicis Roche Sanofi Schering s i x d e g r e e s | a sensory branding agency
    • dun & bradstreet 9 2007 independent evaluation of six degrees by clients 2007 independent evaluation of six degrees by clients s i x d e g r e e s | a sensory branding agency
    • six degrees our services
    • our services 11 market insights brand focus workshops messaging architecture identity/look & feel brand perceptions brand platform sensory positioning advertising sensory research marketing plan development brand cascading interactive/web 2.0 strategy research brand architecture environment branding animation/video communications research naming/tag lines brand guidelines tradeshow components ideation workshops marketing integration s i x d e g r e e s | a sensory branding agency
    • six degrees our philosophy
    • our philosophy 13 successful messaging is both verbal & nonverbal s i x d e g r e e s | a sensory branding agency
    • 14 85% of communication is nonverbal
    • 15 93% of emotional meaning is communicated through nonverbal channels
    • 16 when verbal and nonverbal information conflict, people believe the nonverbal
    • 17 environmental context matters
    • our philosophy 18 successful messaging is both verbal & nonverbal communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them s i x d e g r e e s | a sensory branding agency
    • brand perceptions 19 s i x d e g r e e s | a sensory branding agency
    • our philosophy 20 successful messaging is both verbal & nonverbal communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them consistency is only a worthy goal after you’ve achieved credibility, relevance & differentiation s i x d e g r e e s | a sensory branding agency
    • strong brands meet 4 criteria... 21 relevant consistent BRAND credible different s i x d e g r e e s | a sensory branding agency
    • our philosophy 22 successful messaging is both verbal & nonverbal communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them consistency is only a worthy goal after you’ve achieved differentiation the greatest challenge to successful branding is often internal s i x d e g r e e s | a sensory branding agency
    • 23 it’s relatively easy to come up with an effective strategy... s i x d e g r e e s | a sensory branding agency
    • 24 but you have to live it to be successful. s i x d e g r e e s | a sensory branding agency
    • six degrees sensory branding
    • the problem with words 26 stylish s i x d e g r e e s | a sensory branding agency
    • the problem with words 29 words are imprecise images communicate instantly s i x d e g r e e s | a sensory branding agency
    • sensory branding 30 identifying and managing the sensory cues that trigger the desired brand perceptions in the target audience s i x d e g r e e s | a sensory branding agency
    • sensoryQ 31 which stimulus best represents desired brand perception? s i x d e g r e e s | a sensory branding agency
    • what is sensoryQ 32 an in-person or online research tool visualizes how consumers perceive brands and/or attributes identifies the dominant visual and other sensory cues underlying brands and brand attributes s i x d e g r e e s | a sensory branding agency
    • cue profile 33 s i x d e g r e e s | a sensory branding agency
    • sensoryQ uses 34 product & packaging design print and broadcast advertising brand image assessment & tracking promotional materials website optimization customer insight mining s i x d e g r e e s | a sensory branding agency
    • six degrees our work available by request only
    • thank you! six-degrees.com 8040 east gelding drive scottsdale, az 85260 480.627.9850