Six Degrees Overview

six degrees a sensory branding agency 06 26 09 s i x d e g r e e s | a sensory branding agency

agenda 2 about us our services our philosophy sensory branding sensoryQ our work s i x d e g r e e s | a sensory branding agency

six degrees about us

who we are 4 10 years 20 staff 10+ contract s i x d e g r e e s | a sensory branding agency

our reach 5 packaged goods automotive B2B B2C devices medical lifestyle technology ph arm a hospitality s i x d e g r e e s | a sensory branding agency

global experience 6 UK Sweden Germany Italy Canada Spain Switzerland Japan USA France Korea Mexico Egypt China Brazil UAE Cambodia Argentina Singapore Uruguay Chile South Africa s i x d e g r e e s | a sensory branding agency

brand experience 7 Abbott Cover Girl Pacifica Air Force Dept. of Transportation Pontiac American Laser Fairmont Hotels PT Cruiser Aricept Food for the Hungry Raffles Hotels Avastin Genentech Reclast Bextra Goodwrench Rich Dad Bounty GMC Rituxin Cadillac Guidant Saab Carl Zeiss Meditec Herceptin Siemens Medical Celebrex Johnson & Johnson ST Microelectronics Centex Homes Levaquin Swissôtel Chevrolet Micron Ultram ER Coach Old Spice Red Zone Viagra Concentric Pfizer Viventis s i x d e g r e e s | a sensory branding agency

medical experience 8 medical devices biotech Abbott Vascular Actelion Ascent Healthcare Solutions Amgen Boston Scientific Amylin Calypso Medical Exelixis Carl Zeiss Meditec Genentech Concentric Medical Neurocrine Edwards Lifesciences Organon Siemens Medical/Ultrasound pharmaceutical other Bayer Abbott Nutrition International Novartis American Laser Centers J&J Illumina Pfizer Medicis Roche Sanofi Schering s i x d e g r e e s | a sensory branding agency

dun & bradstreet 9 2007 independent evaluation of six degrees by clients 2007 independent evaluation of six degrees by clients s i x d e g r e e s | a sensory branding agency

six degrees our services

our services 11 market insights brand focus workshops messaging architecture identity/look & feel brand perceptions brand platform sensory positioning advertising sensory research marketing plan development brand cascading interactive/web 2.0 strategy research brand architecture environment branding animation/video communications research naming/tag lines brand guidelines tradeshow components ideation workshops marketing integration s i x d e g r e e s | a sensory branding agency

six degrees our philosophy

our philosophy 13 successful messaging is both verbal & nonverbal s i x d e g r e e s | a sensory branding agency

14 85% of communication is nonverbal

15 93% of emotional meaning is communicated through nonverbal channels

16 when verbal and nonverbal information conflict, people believe the nonverbal

17 environmental context matters

our philosophy 18 successful messaging is both verbal & nonverbal communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them s i x d e g r e e s | a sensory branding agency

brand perceptions 19 s i x d e g r e e s | a sensory branding agency

our philosophy 20 successful messaging is both verbal & nonverbal communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them consistency is only a worthy goal after you’ve achieved credibility, relevance & differentiation s i x d e g r e e s | a sensory branding agency

strong brands meet 4 criteria... 21 relevant consistent BRAND credible different s i x d e g r e e s | a sensory branding agency

our philosophy 22 successful messaging is both verbal & nonverbal communicating the right emotional and self-expressive benefits is critical... even if you let functional benefits instill them consistency is only a worthy goal after you’ve achieved differentiation the greatest challenge to successful branding is often internal s i x d e g r e e s | a sensory branding agency

23 it’s relatively easy to come up with an effective strategy... s i x d e g r e e s | a sensory branding agency

24 but you have to live it to be successful. s i x d e g r e e s | a sensory branding agency

six degrees sensory branding

the problem with words 26 stylish s i x d e g r e e s | a sensory branding agency

the problem with words 29 words are imprecise images communicate instantly s i x d e g r e e s | a sensory branding agency

sensory branding 30 identifying and managing the sensory cues that trigger the desired brand perceptions in the target audience s i x d e g r e e s | a sensory branding agency

sensoryQ 31 which stimulus best represents desired brand perception? s i x d e g r e e s | a sensory branding agency

what is sensoryQ 32 an in-person or online research tool visualizes how consumers perceive brands and/or attributes identifies the dominant visual and other sensory cues underlying brands and brand attributes s i x d e g r e e s | a sensory branding agency

cue profile 33 s i x d e g r e e s | a sensory branding agency

sensoryQ uses 34 product & packaging design print and broadcast advertising brand image assessment & tracking promotional materials website optimization customer insight mining s i x d e g r e e s | a sensory branding agency

six degrees our work available by request only

thank you! six-degrees.com 8040 east gelding drive scottsdale, az 85260 480.627.9850

Six Degrees Overview

0 comments

Notes on slide 1

Favorites, Groups & Events