Presentatie Cic

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Presentatie Cic

  1. 1. Doing business in Russia Etiquette of drinking vodka
  2. 3. Culture of drinking
  3. 4. Doing business in Russia <ul><li>“ Self reference criterion – relying on one’s own values and practices for intepretation and prediction” (Verluyten, 2008) </li></ul>
  4. 5. Collectivism - individualism <ul><li>Individualism – emphasize personal achievement </li></ul><ul><li>Collectivism – emphasize family and work group goals. </li></ul><ul><li>Extended family </li></ul>
  5. 6. Early replications of Hofstede in Central and Eastern Europe IDV UA (Karoly Varga 1986; Daniel Bollinger 1987)
  6. 7. Refusing drink in Russia
  7. 8. Do not oversimplify <ul><li>Ecological falacy – “people will… exhibit the characteristics that are typical of the place they inhabit…” .(Verluyten, 2005) </li></ul>
  8. 9. За Ваше здоровье!

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