Healthcare marketing workshop preview

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Health connect - A glimpse into healthcare marketing and the underlying factors.

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Healthcare marketing workshop preview

  1. 1. Health Co nn ect Healthcare Marketing Workshop Building Sustainable Practices that grow your healthcare business
  2. 2. Wellness Wheel Healthcare & Wellness - from Diet to Lifestyle Management
  3. 3. Brands are increasingly opting health & wellness as their core offerings
  4. 4. Gone in 60 secs Healthcare Marketing Quiz
  5. 5. This hospital will get rebranded as a Fortis Group hospital <ul><li>Shri Ganga Ram Hospital </li></ul><ul><li>Wockhardt Hospitals </li></ul><ul><li>Breach Candy Hospital </li></ul><ul><li>Max Hospital </li></ul>
  6. 6. This hospital will get rebranded as a Fortis Group hospital <ul><li>Shri Ganga Ram Hospital </li></ul><ul><li>Wockhardt Hospitals </li></ul><ul><li>Breach Candy Hospital </li></ul><ul><li>Max Hospital </li></ul>
  7. 7. This is a stand-alone health insurance brand <ul><li>Cholamandalam MS </li></ul><ul><li>Apollo DKV </li></ul><ul><li>ICICI Lombard </li></ul><ul><li>Max New York </li></ul>
  8. 8. This is a stand-alone health insurance brand <ul><li>Cholamandalam MS </li></ul><ul><li>Apollo DKV </li></ul><ul><li>ICICI Lombard </li></ul><ul><li>Max New York </li></ul>
  9. 9. The best online media brand at Medical Marketing & Media Awards 2008
  10. 10. The best online media brand at Medical Marketing & Media Awards 2008
  11. 11. Mediclaim v/s Health Insurance Opportunities & Challenges
  12. 12. 1 billion + population, only about 2 million of population is covered by Mediclaim scheme
  13. 13. Mediclaim Health Insurance Critical Illness Personal Accident AIDS/HIV Cover A whole shift in the way traditional mediclaim is viewed; from a pure hospitalisation cover to an OPD cover to disease/condition specific cover
  14. 14. E-health & m-health decoded The new delivery channels of healthcare
  15. 15. Patient-oriented mHealth system
  16. 16. Prospect of m-health in India
  17. 17. Easy Healthcare information access 24x7
  18. 18. E health <ul><li>Access to personalized healthcare information online </li></ul><ul><li>eHealth will mean better access to specialist care services, reduced waiting times and a reduction in the number of visits to care providers. </li></ul><ul><li>Customized healthcare information for professionals and patients </li></ul><ul><li>Doctors can access patients’ medical records more easily, get immediate access to test results from the laboratory, and deliver prescriptions directly to pharmacists. </li></ul>
  19. 19. A-Z of Healthcare marketing
  20. 20. Activation Brochures & BTL CRM Direct Response e-health Forums Gifts Hoardings Internet Just-in-time Knowledge Quotient Loyalty Programs Media Relations Newsletter Online Marketing Patient Retention Q&A Referrals Social Media Telemarketing Upselling Viral Marketing Website Xsell Yoga & Wellness Zapping
  21. 21. <ul><li>External </li></ul><ul><li>Exhibitions </li></ul><ul><li>Seminars/Conferences/ Meets </li></ul><ul><li>Health Check up Camps </li></ul><ul><li>Trade/Association Shows </li></ul><ul><li>Health Day Celebrations (World Heart Day, World Aids Day, Women’s Day, World TB Day) </li></ul><ul><li>Sponsored Events </li></ul><ul><li>Internal </li></ul><ul><li>Training workshops </li></ul><ul><li>Fraternity Interactions </li></ul><ul><li>Employee Meets </li></ul>Activation
  22. 22. <ul><li>Brochures – Corporate & Service Specific </li></ul><ul><li>Pamphlets </li></ul><ul><li>Leaflets </li></ul><ul><li>Direct mailers </li></ul><ul><li>Posters </li></ul><ul><li>Dossiers </li></ul><ul><li>Background Sheet </li></ul><ul><li>Fact file </li></ul><ul><li>Service Guidebook </li></ul><ul><li>Health Manual </li></ul><ul><li>Diet charts & food pyramids </li></ul><ul><li>Welcome kit </li></ul><ul><li>Patient Testimonials </li></ul><ul><li>Patient Case Study Showcase </li></ul><ul><li>Catalogues </li></ul>Brochures & BTL
  23. 23. <ul><li>Renewals//Extension Reminder </li></ul><ul><li>Merchandise </li></ul><ul><li>Loyalty cards </li></ul><ul><li>Membership Benefits & Coupons </li></ul><ul><li>Health Tools like BMI calculator </li></ul><ul><li>Privilege Cards </li></ul><ul><li>Birthday/Anniversary Cards </li></ul><ul><li>Topical Messaging </li></ul><ul><li>Health & Wellness Management </li></ul><ul><li>Database Marketing </li></ul>CRM
  24. 24. Healthcare & Technology – A perfect match Building ICT Capabilities towards developing healthcare
  25. 25. Case Study: Microsoft & Google Health <ul><li>Microsoft HealthVault and Google Health provide free, secure accounts where patients can organize their health information and easily share it with their doctors and nurses. </li></ul>
  26. 26. HEALTHCARE: NEW FORMATS AND APPLICATIONS
  27. 27. New Prescription Drug Information Format Newly designed package insert will provide the most up-to-date information in an easy-to-read format FDA Regulatory Information www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/LawsActsandRules/ucm188665.htm
  28. 28. Human beings visit Healthcare Services
  29. 29. They come for advice, relief from disease. They come for Hope.
  30. 30. The task of marketers is to understand this human aspect and offer solutions that are responsive to their needs.

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