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Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
Digi Comms Examples
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Digi Comms Examples

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  • Transcript

    • 1. How is digital communication being used in Oxfam’s work?
    • 2. News blog <ul><li>http:// www.oxfam.org.uk /news </li></ul><ul><li>Emergency eye-witness reports </li></ul><ul><li>Programme stories </li></ul><ul><li>Campaign success stories </li></ul><ul><li>Opinion / debate on poverty issues </li></ul><ul><li>Personality of the bloggers helps make Oxfam more human </li></ul><ul><li>Commenting to encourage interaction </li></ul>http:// www.oxfam.org.uk/applications/blogs/pressoffice/?p =8146&v= newsblog http:// www.oxfam.org.uk/applications/blogs/pressoffice/?p =8049&v= newsblog http:// www.oxfam.org.uk/applications/blogs/pressoffice/?p =7738&v= newsblog Great blog examples:
    • 3. <ul><li>http:// www.oxfam.org.uk /connects </li></ul><ul><li>Donors able to choose from 10 projects to support directly </li></ul><ul><li>Aim to reach new supporters through digital (primarily younger audience) </li></ul><ul><li>Provides personal insight over time </li></ul><ul><li>Features video, audio slideshows, photo galleries, case studies, quotes and programme information </li></ul>Case study: India - https://www.oxfam.org.uk/donate/connects/pages/2009LBG001.html Oxfam Connects
    • 4. <ul><li>Save The Children’s </li></ul><ul><li>‘ Kroo Bay’ </li></ul><ul><li>A special landing page profiling a village in Sierra Leone </li></ul><ul><li>Special ‘webisodes’ </li></ul><ul><li>360 degree camera shots </li></ul><ul><li>Some good interaction between villagers and audience/supporters </li></ul>http:// www.savethechildren.org.uk/kroobay / Other NGOs’ Digital Campaigns
    • 5. Digital Comms samples East Asia
    • 6. Regional blog Country blogs Country/ Campaign Facebook Page Programme Facebook Group & Wikispace
    • 7. Country Blogs <ul><li>Communicate in local language  reach local audience better than English content </li></ul><ul><li>Easy to start up (free Wordpress platform) </li></ul><ul><li>Easy to use – not much technical knowledge required </li></ul>Good thing about it… <ul><li>Short entries 2) Lots of photos 3) Simple language </li></ul><ul><li>4) Regular posts 5) Celebs </li></ul>Secrets of success: Challenges.. Let’s talk about it later..
    • 8. Country blog Regional Blog & newsblog Story / Press release / Announcement Ad / Report Country Director sign-off Communications Officer edit English content Internal circulation External circulation Programmes Campaigns & policies Humanitarian HR Feedback And Comments from blog visitors
    • 9. Other digital samples.. <ul><li>Collaborative working platform </li></ul><ul><li>- East Asia Emergency Response 2009 Karl group </li></ul><ul><li>Mobile : </li></ul><ul><li>- SMS as complaint mechanism (Philippines Ketsana response </li></ul><ul><li>- Early warning system (Volcano in Indonesia) </li></ul><ul><li>Video : </li></ul><ul><li>- Internal comms – workshop / Sarah video </li></ul><ul><li>- Advocacy – Economic Crisis / Climate Change </li></ul><ul><li>One of the future plans… </li></ul><ul><li>- Using Palm for emergency assessment </li></ul>
    • 10. Case study 1: Philippines blog Great use of blog!
    • 11. Campaigning
    • 12. Emergencies
    • 13. Announcement / Recruitment
    • 14. <ul><li>Externally </li></ul><ul><li>Established Oxfam among internet users in the Philippines. </li></ul><ul><li>Communication to the public opens up </li></ul><ul><li>People posted comments desiring to volunteer. </li></ul><ul><li>An IDP who has problems with evacuation management even posted a comment. </li></ul><ul><li>Media posted comments expressed interest in being updated on press releases, etc. </li></ul><ul><li>Early photos of the damage from Typhoon Ketsana were republished on OGB’s website and newsblog, picked up by Reuters Alertnet and several others. </li></ul>Impact
    • 15. Case study 2: Vietnam blog Better way of work  speed up the process & share easier
    • 16. http :// www . youtube . com / watch?v = _ao0ePFe00o&feature = player_embedded
    • 17.  
    • 18. Case study 3: Twitter for campaign launch Compete for speed
    • 19.  
    • 20. 12,925 Followers 1,253 Followers 68 Followers +
    • 21. Case study 4: Raising Her Voice Programme learning-sharing space <ul><li>Popular, familiar platform </li></ul><ul><li>Connects two separate programme areas </li></ul><ul><li>Controllable </li></ul><ul><li>Can be scaled up to online campaign tool </li></ul>
    • 22. <ul><li>Creates 2-way communications </li></ul><ul><li>Allows staff across teams to see, access, and share each other’s work easily, </li></ul><ul><li>Raises profile of Oxfam and partners’ work. </li></ul><ul><li>Staff who are using them, feel good about their contribution. </li></ul><ul><li>Inspire staff / readers </li></ul>Impacts/ positive influence… Challenges we face… <ul><li>Most jobs depends on only one person—Comms officer who supports the whole country </li></ul><ul><li>No one / no time to translate  contents cannot be shared wider with region, OH, OI </li></ul>
    • 23. <ul><li>Can easily be off-brand. </li></ul><ul><li>Staff contribution needs to increase: Staff who do not use them yet do not see the point of contributing. </li></ul><ul><li>Lack of know-how & time to work on it / maintain it. </li></ul><ul><li>Coaching and training is needed to persuade and capacity build on communications and digital know-how </li></ul><ul><li>Editing & sign off takes time </li></ul><ul><li>Video editing software does not function properly on office computer so staff has to work at home on personal equipment and time, </li></ul><ul><li>Old photo-video equipments </li></ul><ul><li>Low electricity supply and internet connection in some areas </li></ul><ul><li>Political context – In some countries --limited freedom of access & high risk </li></ul>
    • 24. Case study 5: JOMP
    • 25. What to consider when you want to start an online space for your country / campaign / programme <ul><li>What’s the purpose of your site? </li></ul><ul><li>Who’s the target audience - Internal / External </li></ul><ul><li>How you will maintain the site – Time and resources </li></ul><ul><li>What are the choices out there – do pros & cons </li></ul><ul><li>Procedure / protocols / guidelines </li></ul>

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