Digi Comms Examples


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  • Digi Comms Examples

    1. 1. How is digital communication being used in Oxfam’s work?
    2. 2. News blog <ul><li>http:// www.oxfam.org.uk /news </li></ul><ul><li>Emergency eye-witness reports </li></ul><ul><li>Programme stories </li></ul><ul><li>Campaign success stories </li></ul><ul><li>Opinion / debate on poverty issues </li></ul><ul><li>Personality of the bloggers helps make Oxfam more human </li></ul><ul><li>Commenting to encourage interaction </li></ul>http:// www.oxfam.org.uk/applications/blogs/pressoffice/?p =8146&v= newsblog http:// www.oxfam.org.uk/applications/blogs/pressoffice/?p =8049&v= newsblog http:// www.oxfam.org.uk/applications/blogs/pressoffice/?p =7738&v= newsblog Great blog examples:
    3. 3. <ul><li>http:// www.oxfam.org.uk /connects </li></ul><ul><li>Donors able to choose from 10 projects to support directly </li></ul><ul><li>Aim to reach new supporters through digital (primarily younger audience) </li></ul><ul><li>Provides personal insight over time </li></ul><ul><li>Features video, audio slideshows, photo galleries, case studies, quotes and programme information </li></ul>Case study: India - https://www.oxfam.org.uk/donate/connects/pages/2009LBG001.html Oxfam Connects
    4. 4. <ul><li>Save The Children’s </li></ul><ul><li>‘ Kroo Bay’ </li></ul><ul><li>A special landing page profiling a village in Sierra Leone </li></ul><ul><li>Special ‘webisodes’ </li></ul><ul><li>360 degree camera shots </li></ul><ul><li>Some good interaction between villagers and audience/supporters </li></ul>http:// www.savethechildren.org.uk/kroobay / Other NGOs’ Digital Campaigns
    5. 5. Digital Comms samples East Asia
    6. 6. Regional blog Country blogs Country/ Campaign Facebook Page Programme Facebook Group & Wikispace
    7. 7. Country Blogs <ul><li>Communicate in local language  reach local audience better than English content </li></ul><ul><li>Easy to start up (free Wordpress platform) </li></ul><ul><li>Easy to use – not much technical knowledge required </li></ul>Good thing about it… <ul><li>Short entries 2) Lots of photos 3) Simple language </li></ul><ul><li>4) Regular posts 5) Celebs </li></ul>Secrets of success: Challenges.. Let’s talk about it later..
    8. 8. Country blog Regional Blog & newsblog Story / Press release / Announcement Ad / Report Country Director sign-off Communications Officer edit English content Internal circulation External circulation Programmes Campaigns & policies Humanitarian HR Feedback And Comments from blog visitors
    9. 9. Other digital samples.. <ul><li>Collaborative working platform </li></ul><ul><li>- East Asia Emergency Response 2009 Karl group </li></ul><ul><li>Mobile : </li></ul><ul><li>- SMS as complaint mechanism (Philippines Ketsana response </li></ul><ul><li>- Early warning system (Volcano in Indonesia) </li></ul><ul><li>Video : </li></ul><ul><li>- Internal comms – workshop / Sarah video </li></ul><ul><li>- Advocacy – Economic Crisis / Climate Change </li></ul><ul><li>One of the future plans… </li></ul><ul><li>- Using Palm for emergency assessment </li></ul>
    10. 10. Case study 1: Philippines blog Great use of blog!
    11. 11. Campaigning
    12. 12. Emergencies
    13. 13. Announcement / Recruitment
    14. 14. <ul><li>Externally </li></ul><ul><li>Established Oxfam among internet users in the Philippines. </li></ul><ul><li>Communication to the public opens up </li></ul><ul><li>People posted comments desiring to volunteer. </li></ul><ul><li>An IDP who has problems with evacuation management even posted a comment. </li></ul><ul><li>Media posted comments expressed interest in being updated on press releases, etc. </li></ul><ul><li>Early photos of the damage from Typhoon Ketsana were republished on OGB’s website and newsblog, picked up by Reuters Alertnet and several others. </li></ul>Impact
    15. 15. Case study 2: Vietnam blog Better way of work  speed up the process & share easier
    16. 16. http :// www . youtube . com / watch?v = _ao0ePFe00o&feature = player_embedded
    17. 18. Case study 3: Twitter for campaign launch Compete for speed
    18. 20. 12,925 Followers 1,253 Followers 68 Followers +
    19. 21. Case study 4: Raising Her Voice Programme learning-sharing space <ul><li>Popular, familiar platform </li></ul><ul><li>Connects two separate programme areas </li></ul><ul><li>Controllable </li></ul><ul><li>Can be scaled up to online campaign tool </li></ul>
    20. 22. <ul><li>Creates 2-way communications </li></ul><ul><li>Allows staff across teams to see, access, and share each other’s work easily, </li></ul><ul><li>Raises profile of Oxfam and partners’ work. </li></ul><ul><li>Staff who are using them, feel good about their contribution. </li></ul><ul><li>Inspire staff / readers </li></ul>Impacts/ positive influence… Challenges we face… <ul><li>Most jobs depends on only one person—Comms officer who supports the whole country </li></ul><ul><li>No one / no time to translate  contents cannot be shared wider with region, OH, OI </li></ul>
    21. 23. <ul><li>Can easily be off-brand. </li></ul><ul><li>Staff contribution needs to increase: Staff who do not use them yet do not see the point of contributing. </li></ul><ul><li>Lack of know-how & time to work on it / maintain it. </li></ul><ul><li>Coaching and training is needed to persuade and capacity build on communications and digital know-how </li></ul><ul><li>Editing & sign off takes time </li></ul><ul><li>Video editing software does not function properly on office computer so staff has to work at home on personal equipment and time, </li></ul><ul><li>Old photo-video equipments </li></ul><ul><li>Low electricity supply and internet connection in some areas </li></ul><ul><li>Political context – In some countries --limited freedom of access & high risk </li></ul>
    22. 24. Case study 5: JOMP
    23. 25. What to consider when you want to start an online space for your country / campaign / programme <ul><li>What’s the purpose of your site? </li></ul><ul><li>Who’s the target audience - Internal / External </li></ul><ul><li>How you will maintain the site – Time and resources </li></ul><ul><li>What are the choices out there – do pros & cons </li></ul><ul><li>Procedure / protocols / guidelines </li></ul>