GSBA - IT application in Mangement by Amit Chandra

SUBJECT CODE- BA 106

SUBJECT TITLE- FUNDAMENTALS OF COMPUTING SKILLS

FOR MANAGERS

OBJECTIVE OF THE PAPER

Information technology works as backbone for any industrial development. The objective of this paper is to train the young managers the basic theory and practices of computing skills they would require to work in hostile industrial scenario. This course will act as a basic building block on which they can go for further studies if they want.

CLASS ACTIVITIES

Assignments

Surprise tests

Lab activities

CONTENTS

Application of IT in Marketing

Use of Internet-

Internet selling

E-commerce

EDI (Electronic Data Interchange)

DBMS (Database Management System)

MIS (Management Information System)

IT in Production Mgmt.

IT in HRM

IT in Finance

Conclusion

References

APPLICATION OF IT IN MARKETING

Marketing and IT

E-marketing

M-marketing

Use of SAP

Brand building

Banner Ads

CRM

Areas covered

Marketing and IT

It has applications in

Marketing information system

Marketing intelligence system

Marketing research

Product design

Packaging design

Promotions

Advertisements

E-marketing

Online marketing

E-telling

E-ads

E-branding

E-promotioning

E-research

An online marketing site

M-marketing

Marketing conducted on wireless, mobile devices

Use of SAP in Marketing

With over 60 high growth Indian retail companies embracing SAP technology for Retail Solutions.

SAP for Retail provides an integrated technology platform for retailers and a one point solution for supporting and managing different business models

Example

owned stores,

franchise stores,

shop n shop concepts.

BRAND BUILDING

HOW IT HELPS IN BRAND BUILDING

It makes difficult design simpler

Computer aided design helps in designing the products

It also provides graphics in designing product’s packages

It improves the visibility of brands

It helps in customization

BANNER ADS

A banner is a typically rectangular

advertisement placed on a Web site

either above, below or on the sides of

the Web site's main content

A CLOSE LOOK

CRM-The new buzz in marketing ENHANCING RETAINING SATISFYING GETTING

Some other avenues……

Sales report generation

POS data management

Workforce management

Forecasting and Replenishment

CONCLUSION

Today marketing is not being only

considered as a key functional area. It has

become the way of doing the business

and invent of IT making it more and more

penetrating day by day.

Use Of Internet In IT

INTERNET SELLING

Internet selling of relatively simple products, such as books is easy

Internet selling of products or services with many options and varieties is complex

E-COMMERCE

Business to consumer, e.g., Travel business

Buy air tickets on website

Buy train tickets website

Business to business, e.g., Raw material is sold to other manufacturing industry using

website

ELECTRONIC DATA INTERCHANGE(E.D.I)

Traditionally paper documents are given- e.g. Invoice cum challan printed on paper along with material

Now, Floppy or CD or email is given instead of paper documents

Database Management System (DBMS)

An application software that organises data into records in one or more databases and allows organising, accessing and sorting of the data in a variety of formats.

Database Applications

Personal databases

Workgroup databases

Departmental databases

Enterprise databases

Personal Computer Databases

Designed to support one user with a standard alone PC.

E.g. a sales person keeping track of this customer information with contact details.

Workgroup Databases

A relatively small team of people (less than 25) who collaborate on the same project or application.

E.g. a software development team maintaining a list of software objects.

Department Databases

A department is a functional unit of an organisation. It is larger than a workgroup.

Department databases are designed to support the various functions and activities of a department.

E.g. a personnel database that is designed to track data concerning employees, jobs, skills and job assignments.

Enterprise Databases

An enterprise is one whose scope is the entire organisation or enterprise.

Such databases are intended to support organisation-wide operations and decision making.

E.g. a large health care organisation that operates a group of medical centre's including hospitals, clinics and nursing homes.

Database Environment Marketing Purchasing Accounting Marketing Sales Advertising Accounting Accounts Receivable Accounts Payable Corporate Database

MANAGEMENT INFORMATION SYSTEM

A set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization

Functions of an Information System

Major Business Functions Rely on Information Systems

Sales and marketing

Manufacturing

Finance

Accounting

Human resources

IT IN PRODUCTION

Use in Critical path method (CPM) finding

Use in making PERT (Programme Evolution & Review Technique) chart

MRP (master resource planning)

An overview of MRP software

IT IN FINANCE

Accounts, e.g., Tally, FACT etc.

Online asset management

Income tax deposition via XBRL( extensible Business Reporting Language)

Securing financial information of customers

An overview of a finance software

IT IN HUMAN RESOURCE MANAGEMENT

Employee payroll enquiry

Labor wage maintenance

Maintain employee profile record

Performance monitoring

An overview of a HR software

Conclusion

Perfection in doing business is catching importance day by day. So do increasing the role of IT in business. Today IT infrastructure measures the success of a concern, over merely being fundamentally strong. So, to sustain, to grow and to perish one needs massive IT implementation regardless whatever the business is.

REFERENCES