Bluetooth Presentation


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Bluetooth Presentation

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  • Supplier of Zero-cost Bluetooth Advertising Device
    Dear Sir/Madam,
    We would like to take this opportunity to introduce our company and products, hope that we may open a business relation ship with you.

    Bluetooth Broadcasting System is a series of new generation media applied high-tech products which are self-developed and promoted by Jinan Tuobu Information Technology Co., Ltd..

    Bluetooth Broadcasting System is a kind of innovative electronic advertising equipment which can automatically send multi-media content to potential customer for free. It sends content to bluetooth-enabled devices such as mobile phones, laptops, PDAs, etc., which are within the distance of 100 meters (i.e. 328 inches). If customers allow receiving the message, any kind of mobile compatible file such as coupons, MP3s, Menus, etc. can be downloaded to their devices.
    Function Brief & Product Features
    • Bluetooth Advertising
    • No radiation on human
    • No cost advertising
    • No on-going expenses
    • Delivery distance: max100m
    • 3.5 inch touch screen
    • Storage space is 2GB
    • Permission based proximity advertising
    • 21 mobile phones enabled at the same time
    • Campaign Manager, Campaign pre-views, Campaign statistics
    • Support media format: JPG, TXT, MP3, MP4, MPEG1, MPEG2, etc.
    • Freely define sending content, sending cycle and specific delivery time
    • Only need power to work around the clock
    • Operating System: Windows 2000/NT/XP/2003
    The Bluetooth Broadcasting System can send a wide variety of advertising information to mobile phones in a huge range of situations.
    Below are some examples of how marketing using Bluetooth wireless technology can be used.
    Business Type Uses

    Advertising Reinforcement Delivering additional Poster/Sign related material, videos, music, ring tones

    Bars, Restaurants, Nightclubs Flyers, Offers, Discounted Entry, Upcoming Events, Menus

    Visitor Attractions, Museums, Galleries Visitor information, Special Events, Educational Videos

    Conferences, Trade Shows, Conventions and Exhibitions Company Brochures, Company Videos, Special Offers, Contact Details

    Schools, Colleges and Universities Class Information, Timetables, Club & Society Information

    Mobile Phone Stores Ring tones, Screensavers, Latest Deals, Events

    Travel Agents Latest Deals, Exchange Rates

    Airports 'Welcome To' announcements

    Estate Agents Property Information, Latest Property Schedules

    Shops, markets Offers, Discount Coupons, Sale Information

    The possibilities for using Bluetooth technology are endless! Most important, it produces no transmission cost and no on-going expense to either you or your target customers.
    Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

    We look forward to receiving your enquires soon.

    Alice Lee

    Mobile: 8615853198501
    TEL/FAX: 86-531-55555563
    Work QQ: 377138196
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Bluetooth Presentation

  1. 1. Bluetooth Presentation<br />Matt Susi – Damian Orzel<br />
  2. 2. What is Bluetooth?<br />Short-range communications technology<br />Intended to replace cables connecting portable and/or fixed devices<br />Still able to maintain a high level of security<br />Defines uniform structure for wide range of devices to connect and communicate<br />Key features are<br />Robustness, low power, and cost<br />
  3. 3. What is Bluetooth? Cont’d<br />Intended to create a PAN<br />Operating range of 10 metres, with optional 100 metre mode.<br />Transmission power of 1 mW<br />Operates in free ISM band [2.4000 – 2.4835 GHz]<br />
  4. 4. Basic Uses<br />Cable replacement<br />Voice and Data access points<br />Ad-hoc/temporary networking<br />Up to 8 devices can be networked at a time<br />
  5. 5. History of Bluetooth?<br />The name “Bluetooth” comes from an english translation of HaraldBlåtand, a tenth-century king of Denmark<br />United dissonant Danish tribes into an unified kingdom<br />The relation of names is because the implication of Bluetooth technology is that it unites communication protocols into one universal standard. <br />
  6. 6. The start of Bluetooth?<br />Ericsson Mobile Communication<br />Bluetooth Special Interest Group (SIG)<br />Ericsson, Toshiba, Intel, Nokia, & IBM<br />
  7. 7. Timeline<br />- The Bluetooth Special Interest Group (SIG) is formed with five companies.- The Bluetooth SIG welcomes its 400th member by the end of the year.- The name Bluetooth is officially adopted.<br />- The Bluetooth 1.0 Specification is released.- The Bluetooth SIG hosts the first UnPlugFest for member engineers.<br />- First mobile phone.- First PC Card.- Prototype mouse and laptop demonstrated at CeBIT 2000.- First Headset.<br />
  8. 8. Timeline<br />- First printer.- First laptop.- First hands-free car kit.- First hands-free car kit with speech recognition.<br />- First keyboard and mouse combo.- First GPS receiver.- Bluetooth wireless qualified products now number 500.- First digital camera.<br />- First MP3 player.- Bluetooth Core Specification Version 1.2 adopted by the Bluetooth SIG.- Shipment of Bluetooth enabled products hits rate of 1 million per week.- First FDA-approved medical system.<br />
  9. 9. Timeline<br />- The Bluetooth SIG adopts Core Specification Version 2.0 + Enhanced Data Rate (EDR).- Bluetooth technology reaches an installed base of 250 million devices.- Product-shipment rate surpasses 3 million per week.- First stereo headphones.<br />- Product shipments soar to 5 million chipsets per week.- The Bluetooth SIG welcomes its 4,000th member.- First Sunglasses.<br />- First watch.- First picture frame.- Bluetooth wireless reaches an installed base of 1 billion devices.- Bluetooth enabled devices ship at a rate of 10 million per week.- First alarm-clock radio.<br />
  10. 10. Timeline<br />- First television.- The Bluetooth SIG welcomes its 8,000th member.- Bluetooth SIG Executive Director, Michael Foley, wins Telematics Leadership Award.<br />- 2008 marks Bluetooth technology’s 10 year anniversary - no other wireless technology has grown to be shipping nearly 2 Billion products in 10 years.- The Bluetooth SIG welcomes its 10,000th member.<br />- The Bluetooth SIG adopts Core Specification Version 3.0 + HS making Bluetooth high speed technology a reality- The Bluetooth SIG welcomes its 12,000th member<br />
  11. 11. Applications of Bluetooth<br />Telephones<br />Headsets<br />Computers<br />Computer accessories<br />LAN peripherals<br />Multimedia Devices<br />
  12. 12. How does Bluetooth work?<br />When device is put in discoverable mode, each device only knows about itself.<br />
  13. 13. How does Bluetooth work? Cont’d<br />INQUIRY identifies who else is in the range<br />
  14. 14. How does Bluetooth work? Cont’d<br />PAGING creates a link between a device<br />
  15. 15. How does Bluetooth work? Cont’d<br />EXPANDING creates link between following devices<br />
  16. 16. Advantages vs. Disadvantages<br />
  17. 17. Costs of Bluetooth<br />Uses low-cost transceiver microchips<br />Estimated to cost around $4 to manufacture<br />Operates on unlicensed radio spectrum<br />No charge in communication between devices<br /><ul><li>Only cost associated is for the actual product that is enabled with Bluetooth</li></li></ul><li>Human Impact<br />Common concern is that carrier waves inhabit the same band as that of microwave ovens<br />Transmitting power is much too weak to affect humans<br />Exposure to Bluetooth radio frequencies does not result in heating of the body<br />However, long exposure to radio fields can result in some people no longer being able to tolerate the waves<br />This is where the future development for Bluetooth will head, in making sure this form of communication is safe.<br />
  18. 18. Limitations/Future <br />Security – data transmission is not completely secure<br />BT is relatively new, it is still currently being developed, expanded, and improved.<br />The next stage in the development of Bluetooth is in creating more applications and devices of the technology while maintaining efficiency and low-cost<br />
  19. 19. Dealing with current concerns<br />Current concern of using electronic devices while driving<br />New law in Ontario prohibits the use of talking/texting on your cell phone while driving.<br />Bluetooth is the solution to this safety concern<br />This added law is sparking an increase in sales of electronic products, assisting the downturned economy’s in a regrowth.<br />
  20. 20. Leading the way<br />The free market has been, and will be leading the way for the future of Bluetooth.<br />Most applications of BT have been made by people who have put their ideas together into a single form of communication<br />Canada’s role in developing Bluetooth is in the government investing money in production of Bluetooth devices.<br />Despite the minor role, Canada has made laws that cause an increased awareness of Bluetooth and as a result, an increase in sales and future possibilities.<br />
  21. 21. Presence in our field<br />Bluetooth technology will be continuously expanding and our market will deal with producing certain BT products for the future<br />We may also encounter Bluetooth technology in our workplace in the application aspect, where we will be using this technology to communicate with co-workers, bosses, and firms in a faster and more efficient way<br />
  22. 22. B-Tech Preparation<br />Our program will allow us to gain knowledge in producing these Bluetooth devices<br />Application of sciences and programming language, as well as critical thinking where we must think of new ideas to improve/create products that will be present in common society’s future.<br />Our hands-on skills will allow us to deal with a BT product, analyze it, and improve on the deficiencies and problems that are present with a certain device. <br />
  23. 23. Misconceptions of Bluetooth<br />The name is in no way related to a person that had blue teeth<br />BT is not a short-range technology<br />BT can expose sensitive data<br />Devices that have “Discoverable Mode” turned OFF, can still be located<br />
  24. 24. Why Bluetooth?<br />Expansive growth in the last few years<br />Recent driving laws will cause an increased need for Bluetooth technology, and we would like everyone to know what it exactly is<br />Relates to our Bachelor of Technology program, as Bluetooth technology is used in all three fields, and the material we are learning will apply directly in the production of this relatively new form of communication<br />It is the future of communication, as the amount of Bluetooth application possibilities is endless<br />
  25. 25. THANK YOU<br />
  26. 26. Works cited<br /><ul><li> Advantages and disadvantages of bluetooth. Retrieved from
  27. 27. Ani-Okoye, I. 10 benefits of bluetooth. Retrieved from
  28. 28. Beattie, S, & Stuart, B. (2002, May 31). Technology partnerships canada investment helps develop bluetooth wireless communications products. Retrieved from
  29. 29. Bluetooth and health: the radiation issues . Retrieved from
  30. 30. Bluetooth costs. Retrieved from
  31. 31. Bluetooth. Wikipedia. Retrieved November 19, 2009, from Web site:
  32. 32. History of bluetooth technology. Retrieved from
  33. 33. What is Bluetooth?. Retrieved November 18, 2009, from:
  34. 34. Wright, J. (2007, September 19). Dispelling common bluetooth misconceptions. Retrieved from</li>