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Session 7 Keynote Tom Jenkins  The Continuing Impact Of Digital Media On Global Society
 

Session 7 Keynote Tom Jenkins The Continuing Impact Of Digital Media On Global Society

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    Session 7 Keynote Tom Jenkins  The Continuing Impact Of Digital Media On Global Society Session 7 Keynote Tom Jenkins The Continuing Impact Of Digital Media On Global Society Presentation Transcript

    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 1
      The Continuing Impact of Digital Media on Global Society
      A Tool Makers View
      Montreal
      October 27, 2009
      Tom Jenkins
      Executive Chairman and Chief Strategy Officer
      Open Text Corporation
      Tom JenkinsExecutive Chairman and Chief Strategy OfficerOpen Text Corporation
      Slide 1
      Rev 1.1 02092009
    • Digital Media: Digitizing the Analog World
      Just a kids game?
      Or is there something more going on?
      Slide 2
      Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
    • Digital Media Matters: It’s more than Broadcasting
      Effective investment in ICT is often cited as the main contributor to productivity
      Source: 2008 Federal Report on Global Competitiveness in Canada
      Slide 3
      Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 4
      Agenda
      Open Text Snapshot
      The Evolution of the Internet
      The Impact on Broadcast
      The Role and Future of ECM
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 5
      Agenda
      Open Text Snapshot
      The Evolution of the Internet
      The Impact on Broadcast
      The Role and Future of ECM
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 6
      Open Text: The Original “Google”
      • Open Text provided the web search for MSN, MCI, Yahoo, IBM, etc.
      • Open Text Index was one of the most used web pages in early 90s.
      • Open Text moved into corporate search.
      • Today it is a billion dollar company located in Waterloo.
      Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995 in New York City.
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 7
      We Build ‘Facebook’ for Corporations
      Building Social Work Places & Market Places
    • 8
      We also mobilize all of the employees
      Digital Media in the corporate world is known as “Enterprise Content Management” or ECM
      Slide 8
      Copyright © 2008 Open Text Corporation. All rights reserved.
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 9
      We are the “plumbing” inside Web Sites
      Inbox or Job Center
      Process Designer
    • We Manage Digital Media for Major Global Brands
      Copyright © 2008 Open Text Corporation. All rights reserved.
      Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    • 1 in 3 global Internet users view content enabled by Open Text technology.
      Slide 11
      Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      With Significant Global Reach
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 12
      Financials are Proxy for Digital Media Impact
      70% Compound Average Growth Rate in earnings over past decade
      Ranked 15th in the world this year for overall growth by Fortune
      Open Text performed well in the recession
      Source: Annual Reports & Press Releases, Open Text Corporation, 2008
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 13
      Agenda
      Open Text Snapshot
      The Evolution of the Internet
      The Impact on Broadcast
      The Role and Future of ECM
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 14
      The Web is Evolving to Broadcast and Beyond….
      From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media
      Slide 14
      Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
    • Impact: Growth of Digital Content
      32 million books
      100,000 films
      2 million songs
      10 billion web pages
      1 million newspapers
      1 billion email users
      3 billion texters
    • Newspapers and email dominate
      Petabytes
      *FY05 Company Estimates
      Slide 16
      Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 17
      Moving Away From Keyboard Entry
      Slide 17
    • Social Media is the new content
      RichMedia
      Social Media
      Social Network
      Slide 18
      Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    • Social Media will dominate the future
      Petabytes
      vmails
      *FY05 Company Estimates
      Slide 19
      Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 20
      Agenda
      Open Text Snapshot
      The Evolution of the Internet
      The Impact on Broadcast
      The Role and Future of ECM
    • A Broadcaster in the middle ages…..
      He became a newspaper editor after Gutenberg invented the press…
      What will today’s broadcasters become with the arrival of the Internet?
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 22
      YouTube – The GlobalBroadcaster For Under 25
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 23
      Social Media will not Follow the Broadcast model
      It is a different experience – consumers interact with the content and create new content – it’s a new model.
      Social
      Market Place
      Social
      Work Place
      Social
      Work Place
      Corporate Memory
      Slide 23
      Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 24
      Existing Broadcast Industry Challenges
      Obsolescent and costly tape based production technology
      Labor intensive production processes
      Poor reuse of existing content
      Conventional linear broadcast viewership is decreasing
      Existing rights management systems are inadequate and are not integrated
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 25
      Digital Media also brings new Challenges
      Growing number of distribution channels, frequently changing requirements for metadata, formats, and schedules of delivery
    • Copyright © Open Text Corporation. All rights reserved.
      Slide 26
      What others are doing…
    • Personalized “You Tube” Content – From The Origin
      Each pitch is a video clip asset in ECM
      Slide 27
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 28
      Open Text software helps powers a fully file based broadcast archive and editorial suite for global creative collaboration that has reduced production costs and decreased time to market.
      Millions watched the moon experiment online this month
      • NASA
    • Grupo Televisa
      End to end digital
      Slide 29
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 30
      BBC’s – iPlayer – A Global Audience
      • Deliver to an audience of 3 billion cell phone users
    • Copyright © Open Text Corporation. All rights reserved.
      Slide 31
      How are they doing it?
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 32
      From Media Syndication…
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 33
      To Rich Media Widgets
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 34
      Leads to Social Media Management…
      Inbox or Job Center
      Process Designer
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 35
      Agenda
      Open Text Snapshot
      The Evolution of the Internet
      The Impact on Broadcast
      The Role and Future of ECM
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 36
      Moving Away From Keyboard Entry
      …and away from our desks
      Slide 36
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 37
      To Mobile Access
    • To Interactive 3D Visualization for Digital Media
      Slide 38
      Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    • 3D Visualization Demo
    • You can learn more from these books on this topic
      Available online at www.opentext.com
      Slide 40
      Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
    • Copyright © Open Text Corporation. All rights reserved.
      Slide 41
      Investing in the Future of Digital MediaAnd the Future of Canada…
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 42
      The Web is Like Early TV – Poor Quality!
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 43
      National Policy Development for Digital Media
      Business
      Creativity
      Technology
      • Public/Private Sector Partnership for “soft infrastructure”
      • Develop and enhance a national innovation chain for digital media
      • Combined investment of $250 Million
      • Build a skills base in digital media for Web 2.0 and Web 3.0
      • 2,000 students and 200 faculty in multi-disciplinary curriculum
    • Why Stratford?
      Skills, Lighting, Stages, ..
      Props, Costumes, Infrastructure…..one of the largest in the world
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 45
      Canadian Digital Media Challenges
      Potential loss of nation’s cultural heritage
      How to initiate preservation activities before physical media deteriorates
      Desire to protect and encourage Canadian programming
      How to make more economically viable
      Addressable Canadian audience relatively small
      How to increase export of Canadian programming
      Traditional advertising revenues are down
      How to help advertisers reach their target customers in more innovative and compelling ways
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 47
      Launch of these organizations - CANADA 3.0
    • Canada 3.0 National Participation – 1,500 attendees
    • Canada 3.0 - 70 Speakers from across Canada
    • Stratford Declaration
      Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 50
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 51
      Implications for the Economy Drive FederalPolicy
      Canada's Digital Economy: Moving Forward
      June 22, 2009 Ottawa, Canada Government Conference Centre
      The objectives are to agree upon:
      • the major challenges and issues facing Canada as a digital economy;
      • a statement of collective goals; and,
      • a list of priority areas for action.
    • “A good hockey player plays where the puck is. A great hockey players plays where the puck is going to be" – The Great One.
      Digital Media: A Canadian Perspective!
    • Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
      Slide 53
      Thank You