Session 7 Keynote Tom Jenkins The Continuing Impact Of Digital Media On Global Society

Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
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The Continuing Impact of Digital Media on Global Society
A Tool Makers View
Montreal
October 27, 2009
Tom Jenkins
Executive Chairman and Chief Strategy Officer
Open Text Corporation
Tom JenkinsExecutive Chairman and Chief Strategy OfficerOpen Text Corporation
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Rev 1.1 02092009

Digital Media: Digitizing the Analog World
Just a kids game?
Or is there something more going on?
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Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.

Digital Media Matters: It’s more than Broadcasting
Effective investment in ICT is often cited as the main contributor to productivity
Source: 2008 Federal Report on Global Competitiveness in Canada
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Agenda
Open Text Snapshot
The Evolution of the Internet
The Impact on Broadcast
The Role and Future of ECM

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Agenda
Open Text Snapshot

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Open Text: The Original “Google”

Open Text provided the web search for MSN, MCI, Yahoo, IBM, etc.
Open Text Index was one of the most used web pages in early 90s.
Open Text moved into corporate search.
Today it is a billion dollar company located in Waterloo.

Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995 in New York City.

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We Build ‘Facebook’ for Corporations
Building Social Work Places & Market Places

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We also mobilize all of the employees
Digital Media in the corporate world is known as “Enterprise Content Management” or ECM
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Copyright © 2008 Open Text Corporation. All rights reserved.

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We are the “plumbing” inside Web Sites
Inbox or Job Center
Process Designer

We Manage Digital Media for Major Global Brands
Copyright © 2008 Open Text Corporation. All rights reserved.

1 in 3 global Internet users view content enabled by Open Text technology.
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With Significant Global Reach

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Financials are Proxy for Digital Media Impact
70% Compound Average Growth Rate in earnings over past decade
Ranked 15th in the world this year for overall growth by Fortune
Open Text performed well in the recession
Source: Annual Reports & Press Releases, Open Text Corporation, 2008

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Agenda
Open Text Snapshot

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The Web is Evolving to Broadcast and Beyond….
From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media
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Impact: Growth of Digital Content
32 million books
100,000 films
2 million songs
10 billion web pages
1 million newspapers
1 billion email users
3 billion texters

Newspapers and email dominate
Petabytes
*FY05 Company Estimates
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Moving Away From Keyboard Entry
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Social Media is the new content
RichMedia
Social Media
Social Network
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Social Media will dominate the future
Petabytes
vmails
*FY05 Company Estimates
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Agenda
Open Text Snapshot

A Broadcaster in the middle ages…..
He became a newspaper editor after Gutenberg invented the press…
What will today’s broadcasters become with the arrival of the Internet?

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YouTube – The GlobalBroadcaster For Under 25

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Social Media will not Follow the Broadcast model
It is a different experience – consumers interact with the content and create new content – it’s a new model.
Social
Market Place
Social
Work Place
Social
Work Place
Corporate Memory
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Existing Broadcast Industry Challenges
Obsolescent and costly tape based production technology
Labor intensive production processes
Poor reuse of existing content
Conventional linear broadcast viewership is decreasing
Existing rights management systems are inadequate and are not integrated

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Digital Media also brings new Challenges
Growing number of distribution channels, frequently changing requirements for metadata, formats, and schedules of delivery

Copyright © Open Text Corporation. All rights reserved.
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What others are doing…

Personalized “You Tube” Content – From The Origin
Each pitch is a video clip asset in ECM
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Open Text software helps powers a fully file based broadcast archive and editorial suite for global creative collaboration that has reduced production costs and decreased time to market.
Millions watched the moon experiment online this month

NASA

Grupo Televisa
End to end digital
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BBC’s – iPlayer – A Global Audience

Deliver to an audience of 3 billion cell phone users

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How are they doing it?

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From Media Syndication…

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To Rich Media Widgets

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Leads to Social Media Management…
Inbox or Job Center
Process Designer

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Agenda
Open Text Snapshot

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Moving Away From Keyboard Entry
…and away from our desks
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To Mobile Access

To Interactive 3D Visualization for Digital Media
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3D Visualization Demo

You can learn more from these books on this topic
Available online at www.opentext.com
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Investing in the Future of Digital MediaAnd the Future of Canada…

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The Web is Like Early TV – Poor Quality!

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National Policy Development for Digital Media
Business
Creativity
Technology

Public/Private Sector Partnership for “soft infrastructure”
Develop and enhance a national innovation chain for digital media
Combined investment of $250 Million
Build a skills base in digital media for Web 2.0 and Web 3.0
2,000 students and 200 faculty in multi-disciplinary curriculum

Why Stratford?
Skills, Lighting, Stages, ..
Props, Costumes, Infrastructure…..one of the largest in the world

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Canadian Digital Media Challenges
Potential loss of nation’s cultural heritage
How to initiate preservation activities before physical media deteriorates
Desire to protect and encourage Canadian programming
How to make more economically viable
Addressable Canadian audience relatively small
How to increase export of Canadian programming
Traditional advertising revenues are down
How to help advertisers reach their target customers in more innovative and compelling ways

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Launch of these organizations - CANADA 3.0

Canada 3.0 National Participation – 1,500 attendees

Canada 3.0 - 70 Speakers from across Canada

Stratford Declaration
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Implications for the Economy Drive FederalPolicy
Canada's Digital Economy: Moving Forward
June 22, 2009 Ottawa, Canada Government Conference Centre
The objectives are to agree upon:

the major challenges and issues facing Canada as a digital economy;
a statement of collective goals; and,
a list of priority areas for action.

“A good hockey player plays where the puck is. A great hockey players plays where the puck is going to be" – The Great One.
Digital Media: A Canadian Perspective!

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Thank You