Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 1<br />The Continuing Impact of Digital Med...
Digital Media: Digitizing the Analog World<br /> Just a kids game?<br /> Or is there something more going on?<br />Slide 2...
Digital Media Matters: It’s more than Broadcasting<br />Effective investment in ICT is often cited as the main contributor...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 4<br />Agenda<br />Open Text Snapshot<br />...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 5<br />Agenda<br />Open Text Snapshot<br />...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 6<br />Open Text: The Original “Google”<br ...
Open Text Index was one of the most used web pages in early 90s.
Open Text moved into corporate search.
Today it is a billion dollar company located in Waterloo.</li></ul>Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Tex...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 7<br />We Build ‘Facebook’ for Corporations...
8<br />We also mobilize all of the employees<br />Digital Media in the corporate world is known as “Enterprise Content Man...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 9<br />We are the “plumbing” inside Web Sit...
We Manage Digital Media for Major Global Brands<br />Copyright © 2008 Open Text Corporation. All rights reserved.<br />Cop...
1 in 3 global Internet users view content enabled by Open Text technology.<br />Slide 11<br />Copyright © Open Text Corpor...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 12<br />Financials are  Proxy for Digital M...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 13<br />Agenda<br />Open Text Snapshot<br /...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 14<br />The Web is Evolving to Broadcast an...
Impact: Growth of Digital Content<br />32 million books<br />100,000 films<br />2 million songs<br />10 billion web pages<...
Newspapers and email dominate<br />Petabytes<br />*FY05 Company Estimates<br />Slide 16<br />Copyright © 1995 - 2009 Open ...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 17<br />Moving Away From Keyboard Entry<br ...
Social Media is the new content<br />RichMedia<br />Social Media<br />Social Network<br />Slide 18<br />Copyright © Open T...
Social Media will dominate the future<br />Petabytes<br />vmails<br />*FY05 Company Estimates<br />Slide 19<br />Copyright...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 20<br />Agenda<br />Open Text Snapshot<br /...
A Broadcaster in the middle ages…..<br />He became a newspaper editor after Gutenberg invented the press…<br />What will t...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 22<br />YouTube – The GlobalBroadcaster For...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 23<br />Social Media will not Follow the Br...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 24<br />Existing Broadcast Industry Challen...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 25<br />Digital Media also brings new Chall...
Copyright © Open Text Corporation. All rights reserved.<br />Slide 26<br />What others are doing…<br />
Personalized “You Tube” Content – From The Origin<br />Each pitch is a video clip asset in ECM<br />Slide 27<br />
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 28<br />Open Text software helps powers a f...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 30<br />BBC’s – iPlayer – A Global Audience...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 32<br />From Media Syndication…<br />
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 33<br />To Rich Media Widgets<br />
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 34<br />Leads to Social Media Management…<b...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 35<br />Agenda<br />Open Text Snapshot<br /...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 36<br />Moving Away From Keyboard Entry<br ...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 37<br />To Mobile Access<br />
To Interactive 3D Visualization for Digital Media<br />Slide 38<br />Copyright © Open Text Corporation 2008 - 2009. All ri...
3D Visualization Demo<br />
You can learn more from these books on this topic<br />Available online at www.opentext.com<br />Slide 40<br />Copyright ©...
Copyright © Open Text Corporation. All rights reserved.<br />Slide 41<br />Investing in the Future of Digital MediaAnd the...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 42<br />The Web is Like Early TV – Poor Qua...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 43<br />National Policy Development for Dig...
Develop and enhance a national innovation chain for digital media
Combined investment of $250 Million
Build a skills base in digital media for Web 2.0 and Web 3.0
2,000 students and 200 faculty in multi-disciplinary curriculum</li></li></ul><li>Why Stratford?<br />Skills, Lighting, St...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 45<br />Canadian Digital Media Challenges<b...
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 47<br />Launch of these organizations - CAN...
Canada 3.0 National Participation – 1,500 attendees<br />
Canada 3.0 - 70 Speakers from across Canada<br />
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Session 7 Keynote Tom Jenkins The Continuing Impact Of Digital Media On Global Society

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Session 7 Keynote Tom Jenkins The Continuing Impact Of Digital Media On Global Society

  1. 1. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 1<br />The Continuing Impact of Digital Media on Global Society<br />A Tool Makers View<br />Montreal<br />October 27, 2009<br />Tom Jenkins<br />Executive Chairman and Chief Strategy Officer<br />Open Text Corporation<br />Tom JenkinsExecutive Chairman and Chief Strategy OfficerOpen Text Corporation<br />Slide 1<br />Rev 1.1 02092009<br />
  2. 2. Digital Media: Digitizing the Analog World<br /> Just a kids game?<br /> Or is there something more going on?<br />Slide 2<br />Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.<br />
  3. 3. Digital Media Matters: It’s more than Broadcasting<br />Effective investment in ICT is often cited as the main contributor to productivity<br />Source: 2008 Federal Report on Global Competitiveness in Canada<br />Slide 3<br />Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.<br />
  4. 4. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 4<br />Agenda<br />Open Text Snapshot<br />The Evolution of the Internet<br />The Impact on Broadcast<br />The Role and Future of ECM<br />
  5. 5. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 5<br />Agenda<br />Open Text Snapshot<br />The Evolution of the Internet<br />The Impact on Broadcast<br />The Role and Future of ECM<br />
  6. 6. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 6<br />Open Text: The Original “Google”<br /><ul><li>Open Text provided the web search for MSN, MCI, Yahoo, IBM, etc.
  7. 7. Open Text Index was one of the most used web pages in early 90s.
  8. 8. Open Text moved into corporate search.
  9. 9. Today it is a billion dollar company located in Waterloo.</li></ul>Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995 in New York City.<br />
  10. 10. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 7<br />We Build ‘Facebook’ for Corporations<br />Building Social Work Places & Market Places<br />
  11. 11. 8<br />We also mobilize all of the employees<br />Digital Media in the corporate world is known as “Enterprise Content Management” or ECM<br />Slide 8<br />Copyright © 2008 Open Text Corporation. All rights reserved.<br />
  12. 12. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 9<br />We are the “plumbing” inside Web Sites <br />Inbox or Job Center<br />Process Designer<br />
  13. 13. We Manage Digital Media for Major Global Brands<br />Copyright © 2008 Open Text Corporation. All rights reserved.<br />Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />
  14. 14. 1 in 3 global Internet users view content enabled by Open Text technology.<br />Slide 11<br />Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />With Significant Global Reach<br />
  15. 15. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 12<br />Financials are Proxy for Digital Media Impact<br />70% Compound Average Growth Rate in earnings over past decade<br />Ranked 15th in the world this year for overall growth by Fortune<br />Open Text performed well in the recession<br />Source: Annual Reports & Press Releases, Open Text Corporation, 2008<br />
  16. 16. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 13<br />Agenda<br />Open Text Snapshot<br />The Evolution of the Internet<br />The Impact on Broadcast<br />The Role and Future of ECM<br />
  17. 17. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 14<br />The Web is Evolving to Broadcast and Beyond….<br />From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media<br />Slide 14<br />Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.<br />
  18. 18. Impact: Growth of Digital Content<br />32 million books<br />100,000 films<br />2 million songs<br />10 billion web pages<br />1 million newspapers<br />1 billion email users<br />3 billion texters<br />
  19. 19. Newspapers and email dominate<br />Petabytes<br />*FY05 Company Estimates<br />Slide 16<br />Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.<br />
  20. 20. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 17<br />Moving Away From Keyboard Entry<br />Slide 17<br />
  21. 21. Social Media is the new content<br />RichMedia<br />Social Media<br />Social Network<br />Slide 18<br />Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />
  22. 22. Social Media will dominate the future<br />Petabytes<br />vmails<br />*FY05 Company Estimates<br />Slide 19<br />Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.<br />
  23. 23. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 20<br />Agenda<br />Open Text Snapshot<br />The Evolution of the Internet<br />The Impact on Broadcast<br />The Role and Future of ECM<br />
  24. 24. A Broadcaster in the middle ages…..<br />He became a newspaper editor after Gutenberg invented the press…<br />What will today’s broadcasters become with the arrival of the Internet?<br />
  25. 25. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 22<br />YouTube – The GlobalBroadcaster For Under 25 <br />
  26. 26. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 23<br />Social Media will not Follow the Broadcast model<br />It is a different experience – consumers interact with the content and create new content – it’s a new model.<br />Social <br />Market Place<br />Social <br />Work Place<br />Social <br />Work Place<br />Corporate Memory<br />Slide 23<br />Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.<br />
  27. 27. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 24<br />Existing Broadcast Industry Challenges<br />Obsolescent and costly tape based production technology<br />Labor intensive production processes<br />Poor reuse of existing content<br />Conventional linear broadcast viewership is decreasing<br />Existing rights management systems are inadequate and are not integrated<br />
  28. 28. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 25<br />Digital Media also brings new Challenges<br />Growing number of distribution channels, frequently changing requirements for metadata, formats, and schedules of delivery<br />
  29. 29. Copyright © Open Text Corporation. All rights reserved.<br />Slide 26<br />What others are doing…<br />
  30. 30. Personalized “You Tube” Content – From The Origin<br />Each pitch is a video clip asset in ECM<br />Slide 27<br />
  31. 31. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 28<br />Open Text software helps powers a fully file based broadcast archive and editorial suite for global creative collaboration that has reduced production costs and decreased time to market.<br />Millions watched the moon experiment online this month<br /><ul><li>NASA</li></li></ul><li>Grupo Televisa<br />End to end digital<br />Slide 29<br />
  32. 32. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 30<br />BBC’s – iPlayer – A Global Audience<br /><ul><li>Deliver to an audience of 3 billion cell phone users</li></li></ul><li>Copyright © Open Text Corporation. All rights reserved.<br />Slide 31<br />How are they doing it?<br />
  33. 33. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 32<br />From Media Syndication…<br />
  34. 34. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 33<br />To Rich Media Widgets<br />
  35. 35. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 34<br />Leads to Social Media Management…<br />Inbox or Job Center<br />Process Designer<br />
  36. 36. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 35<br />Agenda<br />Open Text Snapshot<br />The Evolution of the Internet<br />The Impact on Broadcast<br />The Role and Future of ECM<br />
  37. 37. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 36<br />Moving Away From Keyboard Entry<br />…and away from our desks<br />Slide 36<br />
  38. 38. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 37<br />To Mobile Access<br />
  39. 39. To Interactive 3D Visualization for Digital Media<br />Slide 38<br />Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />
  40. 40. 3D Visualization Demo<br />
  41. 41. You can learn more from these books on this topic<br />Available online at www.opentext.com<br />Slide 40<br />Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.<br />
  42. 42. Copyright © Open Text Corporation. All rights reserved.<br />Slide 41<br />Investing in the Future of Digital MediaAnd the Future of Canada…<br />
  43. 43. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 42<br />The Web is Like Early TV – Poor Quality!<br />
  44. 44. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 43<br />National Policy Development for Digital Media<br />Business<br />Creativity<br />Technology<br /><ul><li>Public/Private Sector Partnership for “soft infrastructure”
  45. 45. Develop and enhance a national innovation chain for digital media
  46. 46. Combined investment of $250 Million
  47. 47. Build a skills base in digital media for Web 2.0 and Web 3.0
  48. 48. 2,000 students and 200 faculty in multi-disciplinary curriculum</li></li></ul><li>Why Stratford?<br />Skills, Lighting, Stages, ..<br />Props, Costumes, Infrastructure…..one of the largest in the world<br />
  49. 49. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 45<br />Canadian Digital Media Challenges<br />Potential loss of nation’s cultural heritage<br />How to initiate preservation activities before physical media deteriorates<br />Desire to protect and encourage Canadian programming<br />How to make more economically viable<br />Addressable Canadian audience relatively small<br />How to increase export of Canadian programming<br />Traditional advertising revenues are down<br />How to help advertisers reach their target customers in more innovative and compelling ways<br />
  50. 50.
  51. 51. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 47<br />Launch of these organizations - CANADA 3.0<br />
  52. 52. Canada 3.0 National Participation – 1,500 attendees<br />
  53. 53. Canada 3.0 - 70 Speakers from across Canada<br />
  54. 54. Stratford Declaration<br />Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 50<br />
  55. 55. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 51<br />Implications for the Economy Drive FederalPolicy<br />Canada&apos;s Digital Economy: Moving Forward<br />June 22, 2009 Ottawa, Canada Government Conference Centre<br />The objectives are to agree upon: <br /><ul><li> the major challenges and issues facing Canada as a digital economy;
  56. 56. a statement of collective goals; and,
  57. 57. a list of priority areas for action.</li></li></ul><li> “A good hockey player plays where the puck is. A great hockey players plays where the puck is going to be&quot; – The Great One.<br />Digital Media: A Canadian Perspective!<br />
  58. 58. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.<br />Slide 53<br />Thank You<br />

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