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Session 7 Ian Mc Culloch Defining A New Economic Model For High Quality Content In The Communications World Of 2015
Session 7 Ian Mc Culloch Defining A New Economic Model For High Quality Content In The Communications World Of 2015
Session 7 Ian Mc Culloch Defining A New Economic Model For High Quality Content In The Communications World Of 2015
Session 7 Ian Mc Culloch Defining A New Economic Model For High Quality Content In The Communications World Of 2015
Session 7 Ian Mc Culloch Defining A New Economic Model For High Quality Content In The Communications World Of 2015
Session 7 Ian Mc Culloch Defining A New Economic Model For High Quality Content In The Communications World Of 2015
Session 7 Ian Mc Culloch Defining A New Economic Model For High Quality Content In The Communications World Of 2015
Session 7 Ian Mc Culloch Defining A New Economic Model For High Quality Content In The Communications World Of 2015
Session 7 Ian Mc Culloch Defining A New Economic Model For High Quality Content In The Communications World Of 2015
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Session 7 Ian Mc Culloch Defining A New Economic Model For High Quality Content In The Communications World Of 2015

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  • 1. International Institute of Communications
    2009 Annual Conference Session Seven
    Defining a New Economic Model for High Quality Content in the
    Communications World of 2015
    Ian McCulloch
  • 2. Some thoughts
    • Observations on the UK
    • 3. PSB Content – what PSB content?
    • 4. Joined up Government
    • 5. An alternative example
  • Observations on the UK
    • Heavily regulated
    • 6. Heavy dose of social engineering
    • 7. Politically sensitive
    • 8. Predominantly a subscription mode
    • 9. BBC
    • 10. Sky + Others
    • 11. Was a stable ecology and regulatory regime
  • PSB Content – what PSB content ?
    • ITV 2100 Weekday Drama c. 22% share
    • 12. Or 78% of those in watching TV avoided it
    • 13. Or c. 89% of the UK avoided it
  • PSB Content – what PSB content ?
  • Joined up Government
    • Cultural regulation needs to meet Market regulation
    • 23. Terms of reference need to be consistent and joined up
    • 24. Social ‘goods’ should be recognised as having an economic value
    • 25. Regulators need to move much faster or draft to reflect change
  • An alternative example
  • 26. An alternative example
    • Markets fragment faster than laws change
    • 27. Market power is good if harnessed for the benefit of all
    • 28. The ad market is not dead
    • 29. Compelling mass content experiences are now more valuable than ever
  • ian.mcculloch@xsequorpartners.com
    +44 (0)7785 902 149

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