International Institute of Communications2009 Annual Conference Session SevenDefining a New Economic Model for High Quality Content in the Communications World of 2015 Ian McCulloch

Some thoughtsObservations on the UKPSB Content – what PSB content?Joined up GovernmentAn alternative example

Observations on the UK

PSB Content – what PSB content?

Joined up Government

An alternative example

Observations on the UKHeavily regulatedHeavy dose of social engineeringPolitically sensitivePredominantly a subscription modeBBCSky + OthersWas a stable ecology and regulatory regime

Heavily regulated

Heavy dose of social engineering

Politically sensitive

Predominantly a subscription mode

BBC

Sky + Others

Was a stable ecology and regulatory regime

PSB Content – what PSB content ?ITV 2100 Weekday Drama c. 22% shareOr 78% of those in watching TV avoided itOr c. 89% of the UK avoided it

ITV 2100 Weekday Drama c. 22% share

Or 78% of those in watching TV avoided it

Or c. 89% of the UK avoided it

PSB Content – what PSB content ?Why not Apple AppsWebInteractive TVGamingEthnic peak-time contentElectronic booksMobile contentRadioFilm

Why not

Apple Apps

Web

Interactive TV

Gaming

Ethnic peak-time content

Electronic books

Mobile content

Radio

Film

Joined up GovernmentCultural regulation needs to meet Market regulationTerms of reference need to be consistent and joined upSocial ‘goods’ should be recognised as having an economic valueRegulators need to move much faster or draft to reflect change

Cultural regulation needs to meet Market regulation

Terms of reference need to be consistent and joined up

Social ‘goods’ should be recognised as having an economic value

Regulators need to move much faster or draft to reflect change

An alternative example

An alternative exampleMarkets fragment faster than laws changeMarket power is good if harnessed for the benefit of allThe ad market is not deadCompelling mass content experiences are now more valuable than ever

Markets fragment faster than laws change

Market power is good if harnessed for the benefit of all

The ad market is not dead

Compelling mass content experiences are now more valuable than ever

ian.mcculloch@xsequorpartners.com+44 (0)7785 902 149