The Future is Mobile - Jason DaPonte at AdTech London

@jasondaponte

The Promise: ‘ Your mobile can do anything!’

The Promise: Statistic: We have an average of 1.3 mobiles each

The Promise: Teens frequently have a handset for each network

The Promise: Statistic: There are more of them than there are of us 2008: 4.1b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide

Reality check: Statistic: 49% of the UK adult public has used mobile data

So what is this ‘mobile’ thing anyway? Any interaction with an audience over a portable device or within a mobile situation

Personal

Sociable

Portable

Immediate

Location aware

It’s not just a tiny version of the Web!

So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home

So what is this ‘mobile’ thing anyway? Messaging 2.3 trillion SMS messages to be sent in 2008 costing $60.2 billion! (Gartner) 84% of SMS users expect a response within 5 minutes. (160 Characters)

So what is this ‘mobile’ thing anyway? Messaging isn’t just about txt-ing Messaging

So what is this ‘mobile’ thing anyway? Prediction: Messaging types will converge Messaging

So what is this ‘mobile’ thing anyway? Personalised homepage Choose and rearrange topics Set location Mobile web

So what is this ‘mobile’ thing anyway? Mobile web

So what is this ‘mobile’ thing anyway? Fact: Mobile social networking is the fastest growing activity Mobile web

So what is this ‘mobile’ thing anyway? Mobile media

So what is this ‘mobile’ thing anyway? Inbound video creativity Mobile media

So what is this ‘mobile’ thing anyway? Mobile media

So what is this ‘mobile’ thing anyway? Stat: Over 100m iPhone apps have been ‘sold’ Apps/Widgets

So what is this ‘mobile’ thing anyway? 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie 9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Apps/Widgets

Camera Zoom v1.1

WORMS

I Dig It v1.2

The Secret of Monkey

Harbour Master – Ep 3

Flight Control

Ragdoll Blaster

Internet Radio Box

Pocket God

London Tube Deluxe

(Apple’s most popular PAID apps 28.07.09)

So what is this ‘mobile’ thing anyway? 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie 9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Apps/Widgets

Camera Zoom v1.1

WORMS

I Dig It v1.2

Flight Control

Ragdoll Blaster

Internet Radio Box

Pocket God

London Tube Deluxe

1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie 9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Uses unique hardware

Camera Zoom v1.1

WORMS

I Dig It v1.2

Flight Control

Ragdoll Blaster

Internet Radio Box

Pocket God

London Tube Deluxe

So what is this ‘mobile’ thing anyway? Apps/Widgets

So what is this ‘mobile’ thing anyway? Apps/Widgets 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie 9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Uses unique hardware Makes a better media device

Camera Zoom v1.1

WORMS

I Dig It v1.2

Flight Control

Ragdoll Blaster

Internet Radio Box

Pocket God

London Tube Deluxe

So what is this ‘mobile’ thing anyway? Apps/Widgets 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie 9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Uses unique hardware Makes a better media device Makes it FUN (aka GAMES)

Camera Zoom v1.1

WORMS

I Dig It v1.2

Flight Control

Ragdoll Blaster

Internet Radio Box

Pocket God

London Tube Deluxe

So what is this ‘mobile’ thing anyway? Near field comms

Trial: BBC Collect London Zoo

Mobile navigation of an archive

Children captured ‘packages’ about animals to view on phones

Packages saved to a personalised webpage that they could revisit at home

Provide lasting record

So what is this ‘mobile’ thing anyway? Near field comms

So what is this ‘mobile’ thing anyway? Out of home

So what is the problem?

Awareness

Kristian D. on Flickr

Awareness

Costs

“ what a month overseas + iPhone gets you” http://www.flickr.com/photos/metropolitician

Awareness

Costs

Technology

Gabriel Lopez on Flickr

Awareness

Costs

Technology

Fragmentation

2008: 4.1b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide

So what is the future? Prediction: Mobiles will become primary computing devices

Mobile take centre stage

Tambaco the Jaguar on Flickr

So what is the future? Prediction: Connected objects will become prevalent

Everything becomes connected

http://www.cutecircuit.com

So what is the future? Prediction: Location will matter more than ever

Everything filtered via location

http://www.microvision.com

So what is the future?

Everything filtered via location

Mass participation and creativity will grow

Your mobile was just the FIRST connected device.

Thanks. Jason DaPonte j as [email_address] bc.co.uk http://jasondaponte.wordpress.com @jasondaponte

The Future is Mobile - Jason DaPonte at AdTech London

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