@jasondaponte

The Promise: ‘ Your mobile can do anything!’

The Promise: Statistic: There are more of them than there are of us 2008: 4.1b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide

Reality check: Statistic: 49% of the UK adult public has used mobile data

So what is this ‘mobile’ thing anyway? Any interaction with an audience over a portable device or within a mobile situation Personal Sociable Portable Immediate Location aware It’s not just a tiny version of the Web!

Personal

Sociable

Portable

Immediate

Location aware

So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home

So what is this ‘mobile’ thing anyway? Messaging isn’t just about txt-ing Messaging

So what is this ‘mobile’ thing anyway? Prediction: Messaging types will converge Messaging

So what is this ‘mobile’ thing anyway? Personalised homepage Choose and rearrange topics Set location Search Mobile web

So what is this ‘mobile’ thing anyway? Mobile web

So what is this ‘mobile’ thing anyway? Mobile media

So what is this ‘mobile’ thing anyway? Apps/Widgets

So what is this ‘mobile’ thing anyway? Apps/Widgets 1. Google Earth 2. Pandora 3. Trism 4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare 8. Tweetie 9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Uses unique hardware Makes a better media device Makes it FUN (aka GAMES) Camera Zoom v1.1 WORMS I Dig It v1.2 The Secret of Monkey Harbour Master – Ep 3 Flight Control Ragdoll Blaster Internet Radio Box Pocket God London Tube Deluxe (Apple’s most popular PAID apps 28.07.09)

Camera Zoom v1.1

WORMS

I Dig It v1.2

The Secret of Monkey

Harbour Master – Ep 3

Flight Control

Ragdoll Blaster

Internet Radio Box

Pocket God

London Tube Deluxe

(Apple’s most popular PAID apps 28.07.09)

So what is this ‘mobile’ thing anyway? Near field comms Trial: BBC Collect London Zoo Mobile navigation of an archive Children captured ‘packages’ about animals to view on phones Packages saved to a personalised webpage that they could revisit at home Provide lasting record

Trial: BBC Collect London Zoo

Mobile navigation of an archive

Children captured ‘packages’ about animals to view on phones

Packages saved to a personalised webpage that they could revisit at home

Provide lasting record

So what is this ‘mobile’ thing anyway? Near field comms

So what is this ‘mobile’ thing anyway? Out of home

So what is the future? Prediction: Mobiles will become primary computing devices Mobile take centre stage Tambaco the Jaguar on Flickr

Mobile take centre stage

So what is the future? Prediction: Connected objects will become prevalent Mobile take centre stage Everything becomes connected http://www.cutecircuit.com

Mobile take centre stage

Everything becomes connected

So what is the future? Prediction: Location will matter more than ever Mobile take centre stage Everything becomes connected Everything filtered via location http://www.microvision.com

Mobile take centre stage

Everything becomes connected

Everything filtered via location

So what is the future? Mobile take centre stage Everything becomes connected Everything filtered via location Mass participation and creativity will grow

Mobile take centre stage

Everything becomes connected

Everything filtered via location

Mass participation and creativity will grow

Your mobile was just the FIRST connected device.

Thanks. Jason DaPonte j as [email_address] bc.co.uk http://jasondaponte.wordpress.com @jasondaponte