Being An Entrepreneur

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This is a presentation I gave to an entrepreneur class at the Weatherhead school - at CWRU.

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Being An Entrepreneur

  1. 1. Yo! Marc Canter Feb. 4th, 2010
  2. 3. Thank you for having me <ul><li>26+ years a CEO </li></ul><ul><li>Dabble in everything, do nothing </li></ul><ul><li>Just as wrong to be an artist, as a musician </li></ul><ul><li>Most common ?? about running things virtually </li></ul>
  3. 4. Culture change efforts
  4. 7. IIME 371, 471
  5. 8. A little about myself
  6. 9. The History of….. <ul><li>MacroMind </li></ul><ul><li>Macromedia </li></ul><ul><li>The multimedia industry </li></ul>
  7. 10. I used to be famous <ul><li>22 years ago I said I wanted to build Multimedia Encyclopedias </li></ul>
  8. 11. MacroMind/Macromedia <ul><li>1 st multimedia player = 1984 </li></ul><ul><li>1 st multimedia authoring system = 1985 </li></ul><ul><li>1 st author once, playback on many platforms = 1988 </li></ul><ul><li>Macromedia IPO = Dec. ‘93 </li></ul>
  9. 12. Marc since then <ul><li>‘ 92-’94 = MediaBand </li></ul><ul><li>‘ 95 = Marc Canter Show – consulting </li></ul><ul><li>’ 96-’97 = MediaBar, OnCommand </li></ul><ul><li>‘ 97-’98 = ChoiceSeat SuperBowl XXXII </li></ul><ul><li>’ 98 = Trieste ‘Digitale Citta’ </li></ul><ul><li>‘ 99 = NOW.com, Digiscents </li></ul><ul><li>‘ 00 = Reuters, Simkin, blogging, server-in-a-closet </li></ul><ul><li>‘ 01 = AOL, Digital Studio Productions </li></ul><ul><li>‘ 02 = early social networking…… </li></ul>
  10. 13. Social Networks <ul><li>’ 03 = Tribe, AlwaysOn, aSmallWorld, 1UP </li></ul><ul><li>’ 04 = EMI, Conde Nast </li></ul><ul><li>’ 05 = Cyworld, Avid </li></ul><ul><li>’ 06 = PeopleAggregator </li></ul><ul><li>’ 07 = Sac Kings, Bell Canada, Mondadori, TimesofIndia, Cyama, PictureMkt </li></ul><ul><li>’ 08 = Nvidia ClubSLI, RadioOne, Rockland, NY </li></ul><ul><li>‘ 09 = ROTClink </li></ul>
  11. 14. #10. How rich do you want to be? <ul><li>Or do you want to go to heaven? </li></ul><ul><li>Inherent conflict between capitalism & humanity </li></ul>
  12. 15. #9. Change is the only way forward
  13. 16. #8. Bootstrap <ul><li>Monetize yourself </li></ul><ul><li>Consult, Volunteer </li></ul><ul><li>Build your social capital </li></ul><ul><li>Collaborate with others </li></ul>
  14. 17. #7. Think <ul><li>Don’t believe everything your read </li></ul><ul><li>Follow your instincts </li></ul><ul><li>Define what YOUR ethics, goals and tactics are </li></ul><ul><li>Think strategically - FIRST </li></ul><ul><li>There is no ONE right </li></ul>
  15. 18. #7. Crush it <ul><li>Passion </li></ul>
  16. 19. #6. Compunction <ul><li>Invest in yourself </li></ul><ul><li>Define your own goals for success </li></ul><ul><li>Stick to it </li></ul><ul><li>Zig while others zag </li></ul>
  17. 20. #5. We are the future <ul><li>The people united can never be defeated </li></ul><ul><li>Keep it a two-way process! </li></ul><ul><li>Question authority until YOU are in charge! </li></ul><ul><li>Then contribute to change! </li></ul>
  18. 21. #4. Meetups, Unconferences <ul><li>Find partners </li></ul><ul><li>Not everyone can be a CEO </li></ul><ul><li>Leave no student behind </li></ul>
  19. 22. #3. Know your friends <ul><li>Understand your enemies </li></ul><ul><li>Why are they insisting that you HAVE to come into work? </li></ul>
  20. 23. #2. All software will be social <ul><li>Evolution of Technology has brought us here - today </li></ul><ul><li>It’s about the people </li></ul><ul><li>Break down the walls of fiefdoms </li></ul><ul><li>Those who resist – are doing so because……. </li></ul>
  21. 24. #1. The Internet is your friend <ul><li>Google </li></ul><ul><li>Wikipedia </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Archive.org </li></ul>

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