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Media Pack Onet.eu
 

Media Pack Onet.eu

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    Media Pack Onet.eu Media Pack Onet.eu Presentation Transcript

    • Media pack 2009
    • Onet.pl is a part of ITI Group LEADING POLISH MEDIA & ENTERTAINMENT HOLDING
    • ITI targets young, affluent, urban population in Poland ITI GROUP TVN GROUP No 1 FREE TO AIR TV FEMALE ORIENTED TV No 2 CINEMA MULTIPLEX TVN IN ITS TARGET TVN STYLE CHANNEL MULTIKINO OPERATOR IN POLAND AUDIENCE FILM & INTERACTIVE / CALL TV TVN 7 ENTERTAINMENT TVN GRA CHANNEL CHANNEL POLAND’S FIRST FILM ITI PRODUCTION POLAND’S FIRST 24 FILM STUDIO TVN 24 TVN LINGUA COMPANY HOUR NEWS CHANNEL MOST RECOGNISED & POLAND’S FIRST STRONGEST NATION TVN METEO WEATHER CHANNEL TVN MED LEGIA FOOTBALL TRADEMARK IN POLAND TVN POLAND’S FIRST TVN TURBO DISCOVERY MOTOR CHANNEL FIRST IN POLAND NEW HISTORIA N GENERATION HDTV CHANNEL DEDICATED DIGITAL PLATFORM iTVN TO POLISH VIEWERS ONET.PL No 1 INTERNET LIVING ABROAD PORTAL IN POLAND WORLD CLASS OPERATOR IN A HIGH GROWTH ENVIRONMENT
    • Onet.pl – No. 1 Dating Blog Search and location finding services Video streams Mobileweb Onet first in the categories of news, life-style, sport, business, and entertainment 4
    • Polish online market  Over 20 million internet users (52% of the population)  Onet - 2nd most visited website in Poland  Polish online ad market was worth €270 millions in 2008  Poles spent €2.5 billion on online shopping in 2008, 36.4% more than in the previous year  14% used internet for travel and accommodation services in 2008  12% used internet for ordering goods or services in 2008  Internet advertising is the fastest-growing sector among all media in Poland Source: Internet World Stats, data from March 2009, Polskie Badania Internetu Sp. z o.o. i Gemius SA, February 2009; PricewaterhouseCoopers (PwC) and IAB Polska; Direct Marketing Association, SMB 5
    • Polish emigration  2, 27 million people (1, 86 million in EU) are on emigration  Great Britain: 690 K (37%) *  Germany: 490 K (26%)  Ireland: 200 K (11%)  71% can afford everything on emigration  74% use electronic media every day  70% choose Onet as a main source of information  Onet - the most popular website among polish emigration, local internet websites are far behind * out of all emigrants in EU countries Source: GUS (Central Statistical Office of Poland) data from the end of 2007 and Internet standard conference 2007 6
    • Conclusions? Polish emigration is attractive group for advertisers They are young, dynamic and are have the highest buying potential There is no better way to reach them then Onet 7
    • Onet users and your clients Demographic groups with the largest commercial potencial Income Population Onet.pl The consumer group which is 252 the most desirable by advertisers...? 100 5000 PLN 224 and more 100 3001- 171 5000 PLN 100 2501- 148 3000 PLN 100 2001- 145 2500 PLN 100 …These are consumers with the highest buying potential ! Index for the whole population of Poland = 100 8 Source: SMG/KRC, NetTrack, II Q 2008
    • Internet Market in Poland - TOP 5 portals Users Page views Average time per user 10 4 6:30:00 Miliony Biliony 6:00:00 5:30:00 8 5:00:00 3 4:30:00 4:00:00 6 3:30:00 9,5 2 6:25:39 3:00:00 8,6 3,5 4 5:02:48 7,5 7,4 2:30:00 6,9 2:00:00 4:06:17 2,3 1 1:30:00 3:33:27 2 1,2 1,2 1:00:00 1:47:40 0,7 0:30:00 0 0 0:00:00 Source: Megapanel PBI/Gemius, December 2008
    • Comparison of top 10 most popular internet websites in Poland Users Inpressions Time per user Audit Website Market share (in thousands) (in millions) (in minutes) site-centric 85% 13 784.4 4 217.15 419.1 61% 9 854.3 3 908.38 407.1 yes 57% 9 230.4 11 952.80 974.27 54% 8 728.9 2 459.17 322.08 yes 49% 7 993.1 4 672.35 350.08 48% 7 735.8 1 240.08 223.05 yes 48% 7 819.9 1 226.96 251.07 yes 47% 7 627.9 774.80 111.02 yes 44% 7 173.5 1 134.15 261.07 39% 6 411.7 261.79 54 10 Source: PBI – Polskie Badania Internetu
    • They trust us world-renowned brands are our advertisers 11
    • Thank you for attention and we look forward to our cooperation 12