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UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
UCD Workshop - Shad MUN 2008
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UCD Workshop - Shad MUN 2008


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Slides for Shads at Shad MUN 2008 from UCD Workshop conducted on July 10, 2008

Slides for Shads at Shad MUN 2008 from UCD Workshop conducted on July 10, 2008

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  • 1. Shad Valley MUN (Memorial University of Newfoundland) 2008 July 15, 2008 © 2008 Patanjali S. Venkatacharya
  • 2. What is User-Centered Design?
    • A design philosophy that puts the end-user at the center of the design process
    • Highly collaborative and multi-disciplinary approach
    • Associated fields include:
      • Industrial Design
      • Interaction Design
      • User Interface & Visual Design
      • Mechanical Engineering
      • Sociology, Ethnography (Diane Fossey – “live with the Gorillas” model)
      • Cognitive & Experimental Psychology
      • Human Factors
  • 3. Understanding Your Users
    • Who are your users (think as broadly as possible)?
    • What do they do?
    • Who's problem are we really trying to solve here?
  • 4. How?
    • Converse with your Users
    • Observe and document them in their real-life environments
    • Interview them (Surveys)
    • Googling (Research)
      • Key Point: Look for the quotes!
  • 5. User Research Steps
    • Brainstorm about who your target users might be
      • Even better: Go and survey a series of folks and use that data as part of your brainstorming
    • Create a list of those user types
    • Define their characteristics (User Profiles!)
      • Even better: Go back to some folks in your survey and ask them to write their own profiles
    • Give them real names (Personas!)
  • 6. User Research Steps (Continued ...)
    • Identify their tasks
      • Write them down
      • Use boxes and arrows ( flows ) to link them together
    • Write scenarios using the profiles + tasks as starting points
  • 7. Scenarios
    • Brief descriptive narratives for each user/role
    • Use the profiles and task flows to guide you
    • Review them with real users to validate
  • 8. More about Flows
    • Start with “Boxes and Arrows”
    • Identify the tasks
    • Connect the tasks together
    • Illustrate flow changes, different sub-flows, etc.
    • Test with your scenarios and refine with real users
      • Did we get it right?
      • What additional information do we need from our users?
  • 9. Four (4) Great Usability Methods
    • Wants & Needs Analysis
    • Card Sort
    • Group Task Analysis
    • Contextual Interview
  • 10. Usability Processes that Work
    • Wants and Needs Analysis
    • A usability method used to collect user requirements from multiple participants in order to produce a prioritized list of wants and needs for a particular user group.
      • Typically performed prior to design activities
      • An Extremely quick and relatively inexpensive method to gather quantitative data.
      • Can be conducted in little time and with little materials creation or other preparation required.
      • Produces data that can be used at any stage of product development.
  • 11. Usability Processes that Work
    • Card Sort
    • A usability method in which users provide information on the appropriate organization of information within a product. Data is collected by asking users to organize cards containing names or bits of information into meaningful groups.
      • Results can be applied to information organization of product menus to the complete product architecture.
      • Usability Method can be conducted in conjunction with another usability activity.
      • Can be conducted with individuals or groups.
      • Provides additional benefits, such as identifying incorrect or misleading terminology.
  • 12. Usability Processes that Work
    • Group Task Analysis
    • Collects task flow information from multiple participants as they work together to develop a common task flow.
    • In the process, assumptions, industry/company specific terminology, and exceptions are noted.
    • Analysis results are visible immediately on the poster containing the task flow created by users or can be translated into a Visio diagram.
      • Typically performed before design activities are performed.
      • This is an extremely fast and relatively inexpensive method of collecting data about how users really work.
      • A plethora of task specific data can be collected in a short period of time.
  • 13. Usability Processes that Work
    • Contextual Interview
    • A field research method in which an interview team visits a customer site to observe the users working with the product or products of interest. It is a useful tool for gathering high-level issues related to a product that would not be visible within the labs.
    • One of the most flexible of usability activity types.
      • Can be performed at any time during the product development cycle.
      • The labor and time required ranges from a single day to multiple months depending upon the scope of the study.
      • Data Gathering techniques range from observations of single tasks to multi hour observation sessions of range of activities and from simple surveys to full blown interviews.
  • 14. Other Usability Methods
    • During the Design Phase
      • User Evaluations
        • A less rigorous form of usability test that can be used when several design alternatives need to be compared
        • Very quick and efficient
        • The deliverable: List of usability issues with recommendations
      • Heuristic Evaluations
        • Performed by usability experts using a set of guidelines and checklists for defining “a good design”
        • Highly flexible in scope and timing (can be done in one day)
        • Great for evaluating complex flows and design predicaments
  • 15. Key Points
    • Design always starts with the user
    • Innovation is about ideas + execution
    • Creating great designs is all about ensuring they address the right problem for the right people
    • Make the user-centered design process a part of any kind of problem solving activity
  • 16. The Big Takeaways for Shad MUN 2008 Designing with Conscience
    • Clearly Identify and Interact with your Target User(s)
      • Get to know them first-hand, not just by what you read or hear
      • Make them a part of your problem definition process, not AFTER you define the problem (you might be solving the wrong problem!)
      • Keep your ultimate mission close, but your USERS EVEN CLOSER  Ensure you consult them throughout the process
    • Your Solutions Have to be Relevant to be Good
      • Keep challenging your core assumptions
        • Did we get this right? How can we make it better? Did we leave anyone important out?
      • If your users are part of your design process, you will almost ALWAYS stay relevant – they will make sure you do!!
  • 17. Blog: The Designers Workshop
    • A Blog where you can share stories about your users
      • Helps provide insights into different kinds of users across the world
    • Use the blog to:
      • Post scenarios about your users
      • Post photos of your users (with permission) or examples
      • Describe who they are, what they do, what they care about, and how they view the world
    • For more details, please go to:
      • http:// /