Shad Valley MUN (Memorial University of Newfoundland) 2008 July 15, 2008 © 2008 Patanjali S. Venkatacharya
What is User-Centered Design? <ul><li>A design philosophy that puts the end-user at the center of the design process </li>...
Understanding Your Users <ul><li>Who are your users  (think as broadly as possible)? </li></ul><ul><li>What do they do? </...
How?   <ul><li>Converse with your Users </li></ul><ul><li>Observe and document them in their real-life environments </li><...
User Research Steps <ul><li>Brainstorm about who your target users  might be </li></ul><ul><ul><li>Even better: Go and sur...
User Research Steps (Continued ...) <ul><li>Identify their tasks </li></ul><ul><ul><li>Write them down </li></ul></ul><ul>...
Scenarios <ul><li>Brief descriptive narratives for each user/role </li></ul><ul><li>Use the profiles and task flows to gui...
More about  Flows <ul><li>Start with “Boxes and Arrows” </li></ul><ul><li>Identify the tasks </li></ul><ul><li>Connect the...
Four (4) Great Usability Methods <ul><li>Wants & Needs Analysis </li></ul><ul><li>Card Sort </li></ul><ul><li>Group Task A...
Usability Processes that Work <ul><li>Wants and Needs Analysis </li></ul><ul><li>A usability method used to collect user r...
Usability Processes that Work <ul><li>Card Sort </li></ul><ul><li>A usability method in which users provide information on...
Usability Processes that Work <ul><li>Group Task Analysis   </li></ul><ul><li>Collects task flow information from multiple...
Usability Processes that Work <ul><li>Contextual Interview </li></ul><ul><li>A field research method in which an interview...
Other Usability Methods  <ul><li>During the Design Phase </li></ul><ul><ul><li>User Evaluations </li></ul></ul><ul><ul><ul...
Key Points <ul><li>Design always starts with the user </li></ul><ul><li>Innovation is about ideas + execution </li></ul><u...
The Big Takeaways for Shad MUN 2008 Designing with Conscience <ul><li>Clearly Identify and Interact with your Target User(...
Blog:  The Designers Workshop <ul><li>A Blog where you can share stories about your users </li></ul><ul><ul><li>Helps prov...
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UCD Workshop - Shad MUN 2008

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Slides for Shads at Shad MUN 2008 from UCD Workshop conducted on July 10, 2008

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Transcript of "UCD Workshop - Shad MUN 2008"

  1. 1. Shad Valley MUN (Memorial University of Newfoundland) 2008 July 15, 2008 © 2008 Patanjali S. Venkatacharya
  2. 2. What is User-Centered Design? <ul><li>A design philosophy that puts the end-user at the center of the design process </li></ul><ul><li>Highly collaborative and multi-disciplinary approach </li></ul><ul><li>Associated fields include: </li></ul><ul><ul><li>Industrial Design </li></ul></ul><ul><ul><li>Interaction Design </li></ul></ul><ul><ul><li>User Interface & Visual Design </li></ul></ul><ul><ul><li>Mechanical Engineering </li></ul></ul><ul><ul><li>Sociology, Ethnography (Diane Fossey – “live with the Gorillas” model) </li></ul></ul><ul><ul><li>Cognitive & Experimental Psychology </li></ul></ul><ul><ul><li>Human Factors </li></ul></ul>
  3. 3. Understanding Your Users <ul><li>Who are your users (think as broadly as possible)? </li></ul><ul><li>What do they do? </li></ul><ul><li>Who's problem are we really trying to solve here? </li></ul>
  4. 4. How? <ul><li>Converse with your Users </li></ul><ul><li>Observe and document them in their real-life environments </li></ul><ul><li>Interview them (Surveys) </li></ul><ul><li>Googling (Research) </li></ul><ul><ul><li>Key Point: Look for the quotes! </li></ul></ul>
  5. 5. User Research Steps <ul><li>Brainstorm about who your target users might be </li></ul><ul><ul><li>Even better: Go and survey a series of folks and use that data as part of your brainstorming </li></ul></ul><ul><li>Create a list of those user types </li></ul><ul><li>Define their characteristics (User Profiles!) </li></ul><ul><ul><li>Even better: Go back to some folks in your survey and ask them to write their own profiles </li></ul></ul><ul><li>Give them real names (Personas!) </li></ul>
  6. 6. User Research Steps (Continued ...) <ul><li>Identify their tasks </li></ul><ul><ul><li>Write them down </li></ul></ul><ul><ul><li>Use boxes and arrows ( flows ) to link them together </li></ul></ul><ul><li>Write scenarios using the profiles + tasks as starting points </li></ul>
  7. 7. Scenarios <ul><li>Brief descriptive narratives for each user/role </li></ul><ul><li>Use the profiles and task flows to guide you </li></ul><ul><li>Review them with real users to validate </li></ul>
  8. 8. More about Flows <ul><li>Start with “Boxes and Arrows” </li></ul><ul><li>Identify the tasks </li></ul><ul><li>Connect the tasks together </li></ul><ul><li>Illustrate flow changes, different sub-flows, etc. </li></ul><ul><li>Test with your scenarios and refine with real users </li></ul><ul><ul><li>Did we get it right? </li></ul></ul><ul><ul><li>What additional information do we need from our users? </li></ul></ul>
  9. 9. Four (4) Great Usability Methods <ul><li>Wants & Needs Analysis </li></ul><ul><li>Card Sort </li></ul><ul><li>Group Task Analysis </li></ul><ul><li>Contextual Interview </li></ul>
  10. 10. Usability Processes that Work <ul><li>Wants and Needs Analysis </li></ul><ul><li>A usability method used to collect user requirements from multiple participants in order to produce a prioritized list of wants and needs for a particular user group. </li></ul><ul><ul><li>Typically performed prior to design activities </li></ul></ul><ul><ul><li>An Extremely quick and relatively inexpensive method to gather quantitative data. </li></ul></ul><ul><ul><li>Can be conducted in little time and with little materials creation or other preparation required. </li></ul></ul><ul><ul><li>Produces data that can be used at any stage of product development. </li></ul></ul>
  11. 11. Usability Processes that Work <ul><li>Card Sort </li></ul><ul><li>A usability method in which users provide information on the appropriate organization of information within a product. Data is collected by asking users to organize cards containing names or bits of information into meaningful groups. </li></ul><ul><ul><li>Results can be applied to information organization of product menus to the complete product architecture. </li></ul></ul><ul><ul><li>Usability Method can be conducted in conjunction with another usability activity. </li></ul></ul><ul><ul><li>Can be conducted with individuals or groups. </li></ul></ul><ul><ul><li>Provides additional benefits, such as identifying incorrect or misleading terminology. </li></ul></ul>
  12. 12. Usability Processes that Work <ul><li>Group Task Analysis </li></ul><ul><li>Collects task flow information from multiple participants as they work together to develop a common task flow. </li></ul><ul><li>In the process, assumptions, industry/company specific terminology, and exceptions are noted. </li></ul><ul><li>Analysis results are visible immediately on the poster containing the task flow created by users or can be translated into a Visio diagram. </li></ul><ul><ul><li>Typically performed before design activities are performed. </li></ul></ul><ul><ul><li>This is an extremely fast and relatively inexpensive method of collecting data about how users really work. </li></ul></ul><ul><ul><li>A plethora of task specific data can be collected in a short period of time. </li></ul></ul>
  13. 13. Usability Processes that Work <ul><li>Contextual Interview </li></ul><ul><li>A field research method in which an interview team visits a customer site to observe the users working with the product or products of interest. It is a useful tool for gathering high-level issues related to a product that would not be visible within the labs. </li></ul><ul><li>One of the most flexible of usability activity types. </li></ul><ul><ul><li>Can be performed at any time during the product development cycle. </li></ul></ul><ul><ul><li>The labor and time required ranges from a single day to multiple months depending upon the scope of the study. </li></ul></ul><ul><ul><li>Data Gathering techniques range from observations of single tasks to multi hour observation sessions of range of activities and from simple surveys to full blown interviews. </li></ul></ul>
  14. 14. Other Usability Methods <ul><li>During the Design Phase </li></ul><ul><ul><li>User Evaluations </li></ul></ul><ul><ul><ul><li>A less rigorous form of usability test that can be used when several design alternatives need to be compared </li></ul></ul></ul><ul><ul><ul><li>Very quick and efficient </li></ul></ul></ul><ul><ul><ul><li>The deliverable: List of usability issues with recommendations </li></ul></ul></ul><ul><ul><li>Heuristic Evaluations </li></ul></ul><ul><ul><ul><li>Performed by usability experts using a set of guidelines and checklists for defining “a good design” </li></ul></ul></ul><ul><ul><ul><li>Highly flexible in scope and timing (can be done in one day) </li></ul></ul></ul><ul><ul><ul><li>Great for evaluating complex flows and design predicaments </li></ul></ul></ul>
  15. 15. Key Points <ul><li>Design always starts with the user </li></ul><ul><li>Innovation is about ideas + execution </li></ul><ul><li>Creating great designs is all about ensuring they address the right problem for the right people </li></ul><ul><li>Make the user-centered design process a part of any kind of problem solving activity </li></ul>
  16. 16. The Big Takeaways for Shad MUN 2008 Designing with Conscience <ul><li>Clearly Identify and Interact with your Target User(s) </li></ul><ul><ul><li>Get to know them first-hand, not just by what you read or hear </li></ul></ul><ul><ul><li>Make them a part of your problem definition process, not AFTER you define the problem (you might be solving the wrong problem!) </li></ul></ul><ul><ul><li>Keep your ultimate mission close, but your USERS EVEN CLOSER  Ensure you consult them throughout the process </li></ul></ul><ul><li>Your Solutions Have to be Relevant to be Good </li></ul><ul><ul><li>Keep challenging your core assumptions </li></ul></ul><ul><ul><ul><li>Did we get this right? How can we make it better? Did we leave anyone important out? </li></ul></ul></ul><ul><ul><li>If your users are part of your design process, you will almost ALWAYS stay relevant – they will make sure you do!! </li></ul></ul>
  17. 17. Blog: The Designers Workshop <ul><li>A Blog where you can share stories about your users </li></ul><ul><ul><li>Helps provide insights into different kinds of users across the world </li></ul></ul><ul><li>Use the blog to: </li></ul><ul><ul><li>Post scenarios about your users </li></ul></ul><ul><ul><li>Post photos of your users (with permission) or examples </li></ul></ul><ul><ul><li>Describe who they are, what they do, what they care about, and how they view the world </li></ul></ul><ul><li>For more details, please go to: </li></ul><ul><ul><li>http:// designersworkshop.blogspot.com / </li></ul></ul>

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