W A L  M A R T
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W A L M A R T

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W A L  M A R T W A L M A R T Presentation Transcript

  • WHY WAL-MART D’INT WOO JAPAN BHARATH B K ANUP ASHOK ?
  • HISTORY OF WALMART
    • 1962, SAM WALTON starts WAL-MART
    • Wal-Mart Discount City, Rogers, Arkansas
    • In 5 years expanded to 24 stores revenue more than 12.6 million in sales
  • History
    • Expands outside Arkansas
    • Becomes Wal-Mart Stores, Inc . in 1969
    • 1972, listed in New York Stock Exchange
    • Grew rapidly during 80’s and 90’s
    • Today, World's second highest-grossing corporation
  • WAL-MART TODAY
    • Operates 6,500 stores in 15 countries
    • Serves more than 176 million customers around the globe
    • Employs 1.8 million worldwide
    • Health plans insure more than 1 million people
    • Saves the average American household more than $2,300 per year
  • SUBSIDIARIES
    • WAL-MART Stores Division U.S.
    • WAL-MART Discount Stores
    • WAL-MART Supercenter
    • WAL-MART Neighbour Market
    • SAM’S CLUB
  • PRINCIPLES AT WAL-MART
    • Respect the Individual
    • Service to Our Customers
    • Strive for Excellence
    • NEW CONCEPT – Every Day Low Prices (EDLP)
  • Expansion of WAL-MART
    • EXPANDS IN 1991 TO SOUTH AMERCIAN COUNTRIES AND EUROPE
    • INTIALLY FAILS AT MEXICO, SUCCEEDS LATER ON
    • JOINT VENTURE WITH CIFRA
    • ITS SALES REPRESENT ALMOST 2 PERCENT OF MEXICO'S GROSS DOMESTIC PRODUCT
    • CONTROLS ALMOST 30 PERCENT OF ALL SUPERMARKET FOOD SALES
  • Key to success in MEXICO
    • Sell everything under the sun at a lower price than anyone else.
    • Hurt the guy next door.
    • Make people come to you, hence making local sellers JOBLESS
  • WHAT WENT WRONG IN GERMANY?
    • Anti American feeling
    • High Taxes levied by Authorities
    • Lower Wages
    • Inhumane practices that had an outcry in the US itself
  • WHAT WENT WRONG IN GERMANY ?
    • STRONG LABOUR UNION
    • STOPPED CERTAIN DAILY HABITS LIKE CHANT-OFF BY EMPLOYEES
    • CLOSED A PARTICULAR UNIT AND SACKED ALL EMPLOYEES OVERNIGHT
    • IMPROPER SELECTION OF SHOP AREAS
  • JAPANESE MARKET
    • THINK OF BIG INVESTMENT IN JAPAN
    • BUYS SEIYU, CONTROL OF 38% SHARES
    • REPORTS HUGE LOSSES BY YEAR END
  • WAL-MART’S ANALYSIS OF JAPAN
    • Younger Japanese spend more time at shopping malls
    • Forecasts average spending of Japanese as $ 30
    • Estimate Japanese Retail Market at $1.3 trillion
  • COMPETITION IN JAPAN FOR WAL-MART
    • WHOLESALERS SOLD ONLY TO SELECT SUPPLIERS
    • CUT-RATE OUTLETS SUCH AS 100-YEN SHOPS HAVE FLOURISHED
    • WAYS TO OVERCOME THE TRADITIONAL “CHIRASHI” SYSTEM
  • WHAT WAL-MART DID…
    • DID NOT CONSIDER THE TRADITIONAL WAY OF SELLING
    • CONCENTRATED MORE ON LOWERING COST OF THE PRODUCT
    • SACKS MORE THAN 25% OF FULL TIME EMPLOYEES TO CUT BILLS
  • WHAT WAL-MART DID…
    • OPENS “SUPER CENTER” LARGER THAN THAT IN U.S.
    • FAILURE TO ADOPT “CHIRASHI” SYSTEM OF MARKETING
    • CONCENTRATES MORE ON HEAVY DISCOUNTING METHODS WHICH NEVER WENT RIGHT
    • ATTRIBUTES LOSS TO LOW SEASONAL SALES AND UNUSUAL WEATHER
  • MORE WOES TO WAL-MART
    • DID NOT IMPLEMENT THE EDLP METHOD
    • SELLS WHALE AND DOLPHIN MEAT
    • IS CRITICIZED BY ENVIRONMENTAL AGENCIES
    • MOST OF ITS PRODUCTS HAD MORE MERCURY LEVELS THAN REQUIRED
    • GLITCHES IN COMPUTER SYSTEM
    • HOSTILE GREETING TO OUTSIDE RETAILERS BY LOCALS
  • WHAT WAL-MART HAD TO DO
    • REDUCE SACKING OF EMPLOYEES
    • EMPLOY TRADITIONAL METHODS
    • SHOULD HAVE PATRONIZED MULTISTOREY STORES WITH GOOD SERVICE IN CITY CENTERS
    • INCREASE THE QUALITY OF GOODS AND SERVICES
  • STILL WAL-MART HAS A LONG JOURNEY IN JAPAN TO SUCCEED… THANK YOU