A MARKETING RESEARCH COMPANY BURKE Inc.IN
<ul><li>BURKE : FOUNDED BY ALBERTA BURKE,1931 </li></ul><ul><li>Headquarters: Cincinnati, OH USA  </li></ul><ul><li>Employ...
MISSION <ul><li>Burke is one of the premier international  vvesearch and consulting firms in the world </li></ul><ul><li> ...
BURKE TIMELINE     <ul><li>1931   Alberta Burke starts Burke Marketing Research as a data collection agency.   </li></ul><...
Our Business Commitments & Values <ul><li>&quot;do what it takes&quot; to meet our commitment to our clients.  </li></ul><...
BURKE:100% EMPLOYEE-OWNED   <ul><li>Burke is 100% employee owned. In 2004,  Burke formed an ESOP (Employee Stock Ownership...
RESEARCH SERVICES <ul><li>Custom Marketing Research  </li></ul><ul><li>Customer Loyalty & Relationship Management  </li></...
Industry Expertise: <ul><li>Good marketing research depends on a great deal more than &quot;canned&quot; solutions to your...
CUSTOM MARKETING REASERCH <ul><li>Brand Equity  : Burke has developed a simple, yet powerful, definition of brand equity. ...
CUSTOM MARKETING RESEARCH   <ul><li>Image Research </li></ul><ul><li>Need/Gap Research </li></ul><ul><li>Pricing and Value...
WORKED FOR
CHALLENEGES <ul><li>Due to changing condition of market, it became necessary to adopt new technology for survey  </li></ul...
<ul><li>DEFINING MARKET PROBLEM </li></ul><ul><li>CUSTOMER OPENION </li></ul><ul><li>DIFINING THE MARKETING RESEARCH PROBL...
WHATS SETS BURKE APART FROM OUR COMPETITORS? <ul><li>For Success: First, set rigorous hiring and performance standards to ...
DHANYAVAD PRESENTED BY, NEERAJ KUMAR NIRAJ KUMAR PANDEY NAVIN KUMAR JHA
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Burke

  1. 1. A MARKETING RESEARCH COMPANY BURKE Inc.IN
  2. 2. <ul><li>BURKE : FOUNDED BY ALBERTA BURKE,1931 </li></ul><ul><li>Headquarters: Cincinnati, OH USA </li></ul><ul><li>Employees Full Time: 202 </li></ul><ul><li>Employees Part time: 178 </li></ul><ul><li>Total Revenues (2005) worldwide: $44.1 m </li></ul><ul><li>President & CEO: Michael Baumgardner, Ph.D. </li></ul>
  3. 3. MISSION <ul><li>Burke is one of the premier international vvesearch and consulting firms in the world </li></ul><ul><li>  To provide superior decision support services that enable our clients to succeed. </li></ul>President
  4. 4. BURKE TIMELINE   <ul><li>1931 Alberta Burke starts Burke Marketing Research as a data collection agency. </li></ul><ul><li>1952 Don Miller, Marketing Research Director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials. </li></ul><ul><li>Late 1960's Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City. </li></ul><ul><li>Mid 1980's Industry image study rates Burke as number one research firm in study design capability and analytical sophistication. </li></ul><ul><li>1990 Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the &quot;voice of the customer&quot;. </li></ul><ul><li>1995 Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research. </li></ul><ul><li>2004 Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute . </li></ul>
  5. 5. Our Business Commitments & Values <ul><li>&quot;do what it takes&quot; to meet our commitment to our clients. </li></ul><ul><li>Display Honesty and Integrity in all our endeavors. </li></ul><ul><li>Take a disciplined approach to our work, based on scientific standards and best practices. </li></ul><ul><li>Value smart people doing smart things. </li></ul><ul><li>Value seeking, sharing, and applying knowledge. </li></ul><ul><li>Value organizational agility and flexibility. </li></ul>
  6. 6. BURKE:100% EMPLOYEE-OWNED <ul><li>Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success. </li></ul>
  7. 7. RESEARCH SERVICES <ul><li>Custom Marketing Research </li></ul><ul><li>Customer Loyalty & Relationship Management </li></ul><ul><li>Employee Engagement & Retention </li></ul><ul><li> Management    </li></ul><ul><li>  International Research            </li></ul><ul><li>  Linkage & Integration               </li></ul><ul><li>  Online Research & Reporting              </li></ul><ul><li>  Qualitative Research </li></ul>
  8. 8. Industry Expertise: <ul><li>Good marketing research depends on a great deal more than &quot;canned&quot; solutions to your problems </li></ul><ul><li>  Agricultural/Chemical   </li></ul><ul><li>Computer Hardware/Software   </li></ul><ul><li>Consulting Firms   </li></ul><ul><li>Consumer Foods   Consumer Goods and Services   </li></ul><ul><li>Entertainment/TV/Cable   Industrial/Business-To- Business   </li></ul><ul><li>Insurance/Financial   </li></ul><ul><li>Pharmaceutical/Health Care   </li></ul><ul><li>Telecommunications </li></ul>
  9. 9. CUSTOM MARKETING REASERCH <ul><li>Brand Equity : Burke has developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. </li></ul><ul><li>Choice Modeling and Analysis : Configure a new product or service Re-configure an existing product to increase profitability </li></ul><ul><li>Concept Testing : </li></ul><ul><li>Alternative concept positionings </li></ul><ul><li>Product line optimization </li></ul><ul><li>Market segmentation </li></ul><ul><li>Target market profiling </li></ul>
  10. 10. CUSTOM MARKETING RESEARCH <ul><li>Image Research </li></ul><ul><li>Need/Gap Research </li></ul><ul><li>Pricing and Value Research </li></ul><ul><li>Product Research Product research is a general term that encompasses a wide array of custom designs and applications </li></ul><ul><li>Product Sampling Purchase Decision </li></ul><ul><li>Segmentation Research </li></ul>
  11. 11. WORKED FOR
  12. 12. CHALLENEGES <ul><li>Due to changing condition of market, it became necessary to adopt new technology for survey </li></ul><ul><li>Telephonic interview </li></ul><ul><li>Web Interview </li></ul><ul><li>Multimode Method </li></ul><ul><li>Questionnaire </li></ul>
  13. 13. <ul><li>DEFINING MARKET PROBLEM </li></ul><ul><li>CUSTOMER OPENION </li></ul><ul><li>DIFINING THE MARKETING RESEARCH PROBLEM IS CRITICAL TO A SUCCESSFUL RESEARCH PROJECT. </li></ul>
  14. 14. WHATS SETS BURKE APART FROM OUR COMPETITORS? <ul><li>For Success: First, set rigorous hiring and performance standards to build a world class staff of researchers. </li></ul><ul><li>Then, create a culture of pride, passion, and commitment - commitment to continuous improvement in inventing and perfecting the world's best research practices, and a commitment to providing top notch thinking, support, and service to our customers. </li></ul><ul><li>The result is better business decisions by our customers. </li></ul>
  15. 15. DHANYAVAD PRESENTED BY, NEERAJ KUMAR NIRAJ KUMAR PANDEY NAVIN KUMAR JHA

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