Burke
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  • 1. A MARKETING RESEARCH COMPANY BURKE Inc.IN
  • 2.
    • BURKE : FOUNDED BY ALBERTA BURKE,1931
    • Headquarters: Cincinnati, OH USA
    • Employees Full Time: 202
    • Employees Part time: 178
    • Total Revenues (2005) worldwide: $44.1 m
    • President & CEO: Michael Baumgardner, Ph.D.
  • 3. MISSION
    • Burke is one of the premier international vvesearch and consulting firms in the world
    •   To provide superior decision support services that enable our clients to succeed.
    President
  • 4. BURKE TIMELINE  
    • 1931 Alberta Burke starts Burke Marketing Research as a data collection agency.
    • 1952 Don Miller, Marketing Research Director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.
    • Late 1960's Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.
    • Mid 1980's Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.
    • 1990 Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".
    • 1995 Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.
    • 2004 Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute .
  • 5. Our Business Commitments & Values
    • "do what it takes" to meet our commitment to our clients.
    • Display Honesty and Integrity in all our endeavors.
    • Take a disciplined approach to our work, based on scientific standards and best practices.
    • Value smart people doing smart things.
    • Value seeking, sharing, and applying knowledge.
    • Value organizational agility and flexibility.
  • 6. BURKE:100% EMPLOYEE-OWNED
    • Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success.
  • 7. RESEARCH SERVICES
    • Custom Marketing Research
    • Customer Loyalty & Relationship Management
    • Employee Engagement & Retention
    • Management   
    •   International Research           
    •   Linkage & Integration              
    •   Online Research & Reporting             
    •   Qualitative Research
  • 8. Industry Expertise:
    • Good marketing research depends on a great deal more than "canned" solutions to your problems
    •   Agricultural/Chemical  
    • Computer Hardware/Software  
    • Consulting Firms  
    • Consumer Foods   Consumer Goods and Services  
    • Entertainment/TV/Cable   Industrial/Business-To- Business  
    • Insurance/Financial  
    • Pharmaceutical/Health Care  
    • Telecommunications
  • 9. CUSTOM MARKETING REASERCH
    • Brand Equity : Burke has developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones.
    • Choice Modeling and Analysis : Configure a new product or service Re-configure an existing product to increase profitability
    • Concept Testing :
    • Alternative concept positionings
    • Product line optimization
    • Market segmentation
    • Target market profiling
  • 10. CUSTOM MARKETING RESEARCH
    • Image Research
    • Need/Gap Research
    • Pricing and Value Research
    • Product Research Product research is a general term that encompasses a wide array of custom designs and applications
    • Product Sampling Purchase Decision
    • Segmentation Research
  • 11. WORKED FOR
  • 12. CHALLENEGES
    • Due to changing condition of market, it became necessary to adopt new technology for survey
    • Telephonic interview
    • Web Interview
    • Multimode Method
    • Questionnaire
  • 13.
    • DEFINING MARKET PROBLEM
    • CUSTOMER OPENION
    • DIFINING THE MARKETING RESEARCH PROBLEM IS CRITICAL TO A SUCCESSFUL RESEARCH PROJECT.
  • 14. WHATS SETS BURKE APART FROM OUR COMPETITORS?
    • For Success: First, set rigorous hiring and performance standards to build a world class staff of researchers.
    • Then, create a culture of pride, passion, and commitment - commitment to continuous improvement in inventing and perfecting the world's best research practices, and a commitment to providing top notch thinking, support, and service to our customers.
    • The result is better business decisions by our customers.
  • 15. DHANYAVAD PRESENTED BY, NEERAJ KUMAR NIRAJ KUMAR PANDEY NAVIN KUMAR JHA