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Burke
 

Burke

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    Burke Burke Presentation Transcript

    • A MARKETING RESEARCH COMPANY BURKE Inc.IN
      • BURKE : FOUNDED BY ALBERTA BURKE,1931
      • Headquarters: Cincinnati, OH USA
      • Employees Full Time: 202
      • Employees Part time: 178
      • Total Revenues (2005) worldwide: $44.1 m
      • President & CEO: Michael Baumgardner, Ph.D.
    • MISSION
      • Burke is one of the premier international vvesearch and consulting firms in the world
      •   To provide superior decision support services that enable our clients to succeed.
      President
    • BURKE TIMELINE  
      • 1931 Alberta Burke starts Burke Marketing Research as a data collection agency.
      • 1952 Don Miller, Marketing Research Director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.
      • Late 1960's Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.
      • Mid 1980's Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.
      • 1990 Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".
      • 1995 Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.
      • 2004 Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute .
    • Our Business Commitments & Values
      • "do what it takes" to meet our commitment to our clients.
      • Display Honesty and Integrity in all our endeavors.
      • Take a disciplined approach to our work, based on scientific standards and best practices.
      • Value smart people doing smart things.
      • Value seeking, sharing, and applying knowledge.
      • Value organizational agility and flexibility.
    • BURKE:100% EMPLOYEE-OWNED
      • Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success.
    • RESEARCH SERVICES
      • Custom Marketing Research
      • Customer Loyalty & Relationship Management
      • Employee Engagement & Retention
      • Management   
      •   International Research           
      •   Linkage & Integration              
      •   Online Research & Reporting             
      •   Qualitative Research
    • Industry Expertise:
      • Good marketing research depends on a great deal more than "canned" solutions to your problems
      •   Agricultural/Chemical  
      • Computer Hardware/Software  
      • Consulting Firms  
      • Consumer Foods   Consumer Goods and Services  
      • Entertainment/TV/Cable   Industrial/Business-To- Business  
      • Insurance/Financial  
      • Pharmaceutical/Health Care  
      • Telecommunications
    • CUSTOM MARKETING REASERCH
      • Brand Equity : Burke has developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones.
      • Choice Modeling and Analysis : Configure a new product or service Re-configure an existing product to increase profitability
      • Concept Testing :
      • Alternative concept positionings
      • Product line optimization
      • Market segmentation
      • Target market profiling
    • CUSTOM MARKETING RESEARCH
      • Image Research
      • Need/Gap Research
      • Pricing and Value Research
      • Product Research Product research is a general term that encompasses a wide array of custom designs and applications
      • Product Sampling Purchase Decision
      • Segmentation Research
    • WORKED FOR
    • CHALLENEGES
      • Due to changing condition of market, it became necessary to adopt new technology for survey
      • Telephonic interview
      • Web Interview
      • Multimode Method
      • Questionnaire
      • DEFINING MARKET PROBLEM
      • CUSTOMER OPENION
      • DIFINING THE MARKETING RESEARCH PROBLEM IS CRITICAL TO A SUCCESSFUL RESEARCH PROJECT.
    • WHATS SETS BURKE APART FROM OUR COMPETITORS?
      • For Success: First, set rigorous hiring and performance standards to build a world class staff of researchers.
      • Then, create a culture of pride, passion, and commitment - commitment to continuous improvement in inventing and perfecting the world's best research practices, and a commitment to providing top notch thinking, support, and service to our customers.
      • The result is better business decisions by our customers.
    • DHANYAVAD PRESENTED BY, NEERAJ KUMAR NIRAJ KUMAR PANDEY NAVIN KUMAR JHA