Burke is one of the premier international vvesearch and consulting firms in the world
To provide superior decision support services that enable our clients to succeed.
1931 Alberta Burke starts Burke Marketing Research as a data collection agency.
1952 Don Miller, Marketing Research Director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.
Late 1960's Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.
Mid 1980's Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.
1990 Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".
1995 Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.
2004 Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute .
Our Business Commitments & Values
"do what it takes" to meet our commitment to our clients.
Display Honesty and Integrity in all our endeavors.
Take a disciplined approach to our work, based on scientific standards and best practices.
Value smart people doing smart things.
Value seeking, sharing, and applying knowledge.
Value organizational agility and flexibility.
Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success.
Custom Marketing Research
Customer Loyalty & Relationship Management
Employee Engagement & Retention
Linkage & Integration
Online Research & Reporting
Good marketing research depends on a great deal more than "canned" solutions to your problems
Consumer Foods Consumer Goods and Services
Entertainment/TV/Cable Industrial/Business-To- Business
CUSTOM MARKETING REASERCH
Brand Equity : Burke has developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones.
Choice Modeling and Analysis : Configure a new product or service Re-configure an existing product to increase profitability
Concept Testing :
Alternative concept positionings
Product line optimization
Target market profiling
CUSTOM MARKETING RESEARCH
Pricing and Value Research
Product Research Product research is a general term that encompasses a wide array of custom designs and applications
Product Sampling Purchase Decision
Due to changing condition of market, it became necessary to adopt new technology for survey
DEFINING MARKET PROBLEM
DIFINING THE MARKETING RESEARCH PROBLEM IS CRITICAL TO A SUCCESSFUL RESEARCH PROJECT.
WHATS SETS BURKE APART FROM OUR COMPETITORS?
For Success: First, set rigorous hiring and performance standards to build a world class staff of researchers.
Then, create a culture of pride, passion, and commitment - commitment to continuous improvement in inventing and perfecting the world's best research practices, and a commitment to providing top notch thinking, support, and service to our customers.
The result is better business decisions by our customers.