rallying millions of people to
love, protect and steward the open web

mark surman

mark surman
mozilla

mark surman
mozilla

title:
what’s next for open?
rallying millions of people to
love, protect and steward the open web

steward the open web
love, protect and
Zittrain photo by Joi Ito under CC BY.

steward the open web
love, protect and
Zittrain photo by Joi Ito under CC BY.

Zittrain photo by Joi Ito under CC BY.
“We must use the generativity of the net
to create a constituency that will
protect and nurture it.”

Zittrain photo by Joi Ito under CC BY.
“We must use the generativity of the net
to create a constituency that will
protect and nurture it.”

my point:

my point:
the people in this room create
cool, world changing technology

my point:
but technology may not be enough
to preserve the web we’ve built

my point:
we need millions more people to
love, protect and steward the web

point #1
the people in this room create
cool, world changing technology

the web we love

the web we love

the web we love

the web we love

the web we love
this
made
you

point #2
but technology may not be enough
to preserve the web we’ve built

point #2
but technology may not be enough
to preserve the web we’ve built

the web is healthy now
but likely many threats and struggles ahead

network throttled, sliced up

mobile web still thinks like a phone

web video looks like plain old TV

identity and data locked up in silos

security + privacy fail = web lockdown

security + privacy fail = web lockdown
seatbelt moment:
we have the technology
more people need to care, and act

will we have an open web
100
years?

point 3
we need millions more people to
love, protect and steward the web

Zittrain photo by Joi Ito under CC BY.
love, protect and
steward the open web
“We must use the generativity of the net
to create a constituency that will
protect and nurture it.”

how?
we don’t fully know yet,
but we have some ideas

idea
explain open, simply
and then get a million
more people to do the same

idea
focus on what matters
drill down to concrete solutions to
the biggest threats and problems

idea
encourage people to act
concrete things people can do to make
the web better. starts w/ one web day.

idea
encourage people to act
concrete things people can do to make
the web better. starts w/ one web day.

who should do this?

who should do this?

who should do this?

who should do this?

first step:
open your calendar
add: one web day -> september 22, 2009
explain open. have a conversation. act.

takeaway:
we need millions more people to
love, protect and steward the web
we can make this happen

we will have an open web
100
years!
we can make this happen

we will have an open web
100
years!
thanks