A new Management culture of diversity: For a newimage of libraries by Wolfgang Kaiser


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DiversityManagement: Eine neue Managementkultur der Vielfalt—für eine
neues Image der Bibliotheken/Diversity Management: A New Management
Culture of Diversity—For a New Image of Libraries by Wolfgang
Kaiser (Berlin: Simon Verlag für Bibliothekswissen, 2008—e22.00, ISBN
978-3-940862-02-0), 134 pp.) describes how, in the context of libraries, diversity
management employs the heterogeneity of employees, with their different
life plans, experiences, and discernible differences, as an enrichment
of the not-for-profit organization. Ultimately, this mirrors a differentiated
customer orientation. After a theoretical introduction, definitions of the
method are related to the social changes of the library sphere. The library
as a communication place and public space requires a changed management
which takes into account the cultural variety within the population
and with it the user. Best practice examples from the United States, Great
Britain, and Denmark underscore the impact and show ways for the application
of this method. Implications for new challenges for education,
training, and future personnel planning in libraries are noted. Diversity
management can improve the image, the social position, and the political
weight of libraries and promote them.

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  • Thomas, David A./ Ely, Robin J. (1996): Making differences matter: A new paradigm for managing diversity. In: Harvard Business Review, S. 1-15
  • Campaign in Denmark (for further questions ask me or Ms. Susy Tastesen: susyta@kff.kk.dk) and image website from the Netherlands http://www.werkenindebibliotheek.nl/rubriek.php?id=3
  • http://theoceancountylibrary.org/About/Diversity-Plan.htm
  • http://www.citylibraries.info/services/lgbt.asp
  • A new Management culture of diversity: For a newimage of libraries by Wolfgang Kaiser

    1. 1. Diversity Management: a new Management culture of diversity - for a new image of libraries Multicultural Libraries: practice makes perfect! Study Visit November 2–3, 2009 by Wolfgang Kaiser
    2. 2. Starting questions <ul><li>1.) Why should (German) libraries take a detailed look at the concept of Managing Diversity? </li></ul>2.) How can such a concept be implemented?
    3. 3. Starting questions 3.) Do the cultural services of the library reflect the cultural preferances of people with different cultural backgrounds and different language skills? 4.) Do libraries really meet the needs of people with a different sexual orientation in the same way as for other people?
    4. 4. Starting questions 5.) Can people with different divers-abilities really use the library services? 6.) Do libraries adress women and men in in a gender specific way without any clichés and stereotypes?
    5. 5. Definition(s) <ul><li>concept, which aims to harmonise the differences and similarities within the staff in different parts of a company </li></ul><ul><li>main idea = diversity owns a economic dimension </li></ul>=> s o cial i nnovation
    6. 6. Different approaches 3 paradigms: => discrimination and fairness => access and legitimation => learn- and effectivness
    7. 7. Diversity vs. Image <ul><li>=> unattractive profession for minorities (Leslie Burger, ALA) </li></ul>=> perception and image about the profession => reduction of stereotypes and prejudices
    8. 8. The multicultural organisation <ul><li>What measures have to be </li></ul><ul><li>carried out? </li></ul><ul><li>What kind of personal, financial and </li></ul><ul><li>logistic requirements does your library </li></ul><ul><li>need? </li></ul><ul><li>How can we define the term diversity for our library? </li></ul>=> inclusion of all employees
    9. 9. The multicultural organisation <ul><li>definition of diversity criteria </li></ul><ul><li>realisation of diversity plans </li></ul>=> recruiting and communication policies <ul><li>Diversity - Scorecard </li></ul><ul><li>Diversity- Council </li></ul>Responsibilities of a so-called diversity librarian :
    10. 10. The multicultural organisation Intercultural competency => diversity-training within our profession Pre-conditions for diversity management => implementation also into the curriculum for future librarians
    11. 11. Diversity Marketing <ul><ul><ul><li>target orientated focus on the need of certain minorities </li></ul></ul></ul><ul><li>coverage of neglected </li></ul><ul><li>market- and customer </li></ul><ul><li>segments </li></ul>
    12. 12. Diversity Recruiting <ul><li>Employees with a different background </li></ul>=> more empathie towards others => a greater confidence into the institution => recommendation to friends & family => realisable in Germany?
    13. 13. Diversity Recruiting <ul><li>For people with divers-abilties: </li></ul>Study of the Danish Centre for Equal Opportunities for people with disabilities => access can be facilitated if there are librarians with similar handicaps
    14. 14. Best Practice
    15. 15. Best Practice Ocean County Library (New Jersey): => Library of the Future–award => Diversity Cookbook
    16. 17. Best Practice <ul><li>Ocean County Library diversity-mission statement : </li></ul><ul><li>„ The Ocean County Library is a truly multicultural institution.We respect, honor, and celebrate individual and cultural differences. […]” </li></ul>
    17. 18. Best Practice <ul><li>Public Libraries Brighton and Hove </li></ul>=> 15-20 % belong to the LGBT- community an => special collection LGBT-literature ( Pink Parenting list) => consultation group
    18. 19. Conclusion <ul><li>raising awareness towards the Other/others </li></ul><ul><li>inclusion and participation </li></ul><ul><li>more patrons and a greater </li></ul><ul><li>diversity of services </li></ul><ul><li>greater market penetration within the population </li></ul>
    19. 20. Thanks for your attention!
    20. 21. Literary sources <ul><li>Becker, Manfred/ Seidel, Alina (Hrsg.): Diversity Management. Unternehmens- und Personalpolitik der Vielfalt . </li></ul><ul><li>Stuttgart: Schäffer-Pöschl </li></ul><ul><li>Cox, T.H. Jr.; Tung, R. (1997): The multicultural organization. In: Academy of Management Executive, No. 02, S. 34-45 </li></ul><ul><li>Dewey, Barbara I.; Parham, Loretta (2006): Achieving Diversity. A How-To-Do-It-Manual for Librarians. New York: Schumann </li></ul><ul><li>Granato, Nadia (2003): Ethnische Ungleichheit auf dem deutschen Arbeitsmarkt. </li></ul><ul><li>Opladen: Leske + Budrich </li></ul>
    21. 22. Literary sources <ul><li>Hill, Katherine [Hrsg.] (1993) : Diversity and multiculturalism in libraries, Greenwich [u.a.]: Jai Press </li></ul><ul><li>Stuber, Michael (2003): Diversity Marketing. Eine Lösung des (scheinbaren)Widerspruchs zwischen Massen- und Individualmarketing. </li></ul><ul><li>In: Thexis 04, S. 31-35 </li></ul><ul><li>URL: www.mi-st.de/download/Div-03-Sep-Thexis.pdf </li></ul><ul><li>Vedder, Günther [Hrsg.] (2006): Diversity-orientiertes Personalmanagement. </li></ul><ul><li>München: Hampp Verlag </li></ul>