Website benchmarking Digital contents 063560  rogan
LIST   (part 1) <ul><li>definition </li></ul><ul><li>Why do Website benchmarking ? </li></ul><ul><li>What is Website bench...
1. definition <ul><li>benchmarking  is a process in which a company compares its products and methods with those of the mo...
2.Why do Website benchmarking ? <ul><li>concretization   of idea </li></ul><ul><li>preparation   of benchmarking data </li...
2.Why do Website benchmarking ? <ul><li>Website Operation ,  Web Project </li></ul><ul><li>▪  Idea concretization </li></u...
3. What is Website benchmarking ? <ul><li>narrowly   analyze distinguished  website </li></ul><ul><li>service and user exp...
3.1.  offline  vs online  benchmarking <ul><li>offline  : industrial strategy ,  </li></ul><ul><li>organization product an...
3.1.(1)  offline benchmarking <ul><li>case </li></ul><ul><li>1.  Seoul city’s benchmarking  </li></ul><ul><li>- brazil’s p...
3.1.(2)  online benchmarking <ul><li>case </li></ul><ul><li>naver ‘KIN ( knowledge In,  2002)’ </li></ul><ul><li>->  dbdic...
4. Four effect of benchmarking  <ul><li>Understand user thinking and experience. </li></ul><ul><li>- positive image – good...
4. Four effect of benchmarking  <ul><li>pull out creative thinking and idea. </li></ul><ul><li>ex >  cyworld : avatar serv...
End.. <ul><li>Thank you .. </li></ul>
Upcoming SlideShare
Loading in …5
×

Website Benchmarking Eng

1,185 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,185
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Website Benchmarking Eng

  1. 1. Website benchmarking Digital contents 063560 rogan
  2. 2. LIST (part 1) <ul><li>definition </li></ul><ul><li>Why do Website benchmarking ? </li></ul><ul><li>What is Website benchmarking ? (offline and online benchmarking) </li></ul><ul><li>Four effect of benchmarking . </li></ul>
  3. 3. 1. definition <ul><li>benchmarking is a process in which a company compares its products and methods with those of the most successful companies in its field, in order to try to improve its own performance. BUSINESS N-UNCOUNT process, approach </li></ul>
  4. 4. 2.Why do Website benchmarking ? <ul><li>concretization of idea </li></ul><ul><li>preparation of benchmarking data </li></ul><ul><li>depend trial error of develop process </li></ul>
  5. 5. 2.Why do Website benchmarking ? <ul><li>Website Operation , Web Project </li></ul><ul><li>▪ Idea concretization </li></ul><ul><li>+ </li></ul><ul><li>▪ strengthen the competitiveness </li></ul><ul><li>↓ </li></ul><ul><li>differentiation </li></ul>
  6. 6. 3. What is Website benchmarking ? <ul><li>narrowly analyze distinguished website </li></ul><ul><li>service and user experience </li></ul><ul><li>reinforce differentiation </li></ul>
  7. 7. 3.1. offline vs online benchmarking <ul><li>offline : industrial strategy , </li></ul><ul><li>organization product and resource </li></ul><ul><li>online : distinguished website, </li></ul><ul><li>website user experience </li></ul>
  8. 8. 3.1.(1) offline benchmarking <ul><li>case </li></ul><ul><li>1. Seoul city’s benchmarking </li></ul><ul><li>- brazil’s public transportation system (the center of bus) </li></ul><ul><li>2. hyundai, kia motor’s KTF ‘ SHOW ’ benchmarking. (reinforce brand power) </li></ul><ul><li>- Show Benchmarking applied another industry </li></ul>
  9. 9. 3.1.(2) online benchmarking <ul><li>case </li></ul><ul><li>naver ‘KIN ( knowledge In, 2002)’ </li></ul><ul><li>-> dbdic.com (jungtek, Hankyoreh, 1999) </li></ul><ul><li>‘ ANT ( Bernard Werber ,1997) ’ </li></ul><ul><li>question and answer service . </li></ul><ul><li>dbdic’s demerite : centered intelligentsia ,difficult popularization </li></ul><ul><li>Naver made up for dbdic’demerit and popularized </li></ul>
  10. 10. 4. Four effect of benchmarking <ul><li>Understand user thinking and experience. </li></ul><ul><li>- positive image – good experience (web service) </li></ul><ul><li>negative image – fall short of a user expectation </li></ul><ul><li>Grasp web service trend of competitor . </li></ul><ul><li>“ If you know your enemy and yourself, you can win every battle “ </li></ul>
  11. 11. 4. Four effect of benchmarking <ul><li>pull out creative thinking and idea. </li></ul><ul><li>ex > cyworld : avatar service (neowiz sayclub,2000) + present store of cyworld = minimi, miniroom. </li></ul><ul><li>widen web trend mental vision </li></ul><ul><li>(internal and external ) surfing the web </li></ul><ul><li>-> analyzation of new service and new website. </li></ul>
  12. 12. End.. <ul><li>Thank you .. </li></ul>

×