Associate With A Major Label Universal Music Group (UMG) World’s leading music company Comprised of two core businesses: recorded music and music publishing The company discovers, develops, markets and distributes recorded music Network of subsidiaries, joint ventures and licensees in 77 countries Represents 98% of the music market Sony Music Entertainment One of the largest recorded music companies in the world Headquartered in NYC with offices worldwide Warner Music Group Corp. (NYSE: WMG) World's only publicly-traded major music company Comprises an array of businesses aimed at helping artists achieve long-term creative and financial success Provides consumers with the highest-quality music content available WMG is engaged in the recorded music business (including artist services) and the music publishing business
Be informed, Be on top Albums Chart: No change at the top of the album chart where Paolo Nutini’s Sunny Side Up continues to reap the rewards of deep discounting allied to the presence of hot new single Singles market is at an all-time high Album sales are in decline, with sales off 47.13% week-on-week at 3,159,293 Singles Chart: Newcomers Iyaz and Sidney Samson feat. Wizard Sleeve take the top two places The 522nd and last sales week of the first decade of the 21st century brought no addition to the 275 number one singles and 273 number one albums that have topped the charts Returns to number one for Lady GaGa’s Bad Romance on the singles list and Paolo Nutini’s Sunny Side Up on the albums list after absences of three and 30 weeks, respectively US Chart After six weeks at number one, Susan Boyles debut disc I Dreamed A Dream slips to second place Ke$ha’s debut album, Animal exceeded expectations by selling nearly 152,000 copies 3.51% dip in the UK album market in 2009 but troubles are nothing compared to America’s Source: Music week
As 2010 dawns, Remain inspired and determined 2 009 began with the collapse of Zavvi and Woolworths but sales figures held up A triumph for talent shows, mature artists, Scots and female solo artists Susan Boyle came from nowhere to shift more than 1.6m units in a solid enough year for album sales Revitalised singles market enjoyed another record-breaking year Lady GaGa took top honours with close to 3m sales while a record number of acts broke the magic seven-figure barrier The year was dominated by the death of one of music’s greatest ever stars Michael Jackson With a few exceptions, the industry’s greatest triumphs in 2009 have not come from breakthrough artists CDs and downloads still provide the bulk of record labels’ income Consumer interest in ownership begin to be seriously challenged by the idea of access The record industry suffered massively at the hands of filesharing The main beneficiary of the “free” music phenomena has been the live sector which has seen unprecedented growth in the touring and festival businesses Claims of a compacting festival market following on the back of event cancellations but many festivals continued to sell out The UK’s older demographic are now at the very core of music retail Source: Music week
Promote Build an EPK (Electronic Press Kit) The Living EPK <ul><li>Biography (Theme/History/Associations)
Go Live Create a media event at a hot location and invite press/industry professionals: Next month will see the unveiling of a revitalised, refurbished and expanded LG Arena in Birmingham following a £29m development programme Carling Academy Brixton 211 Stockwell Road London SW9 9SL www.brixton-academy.co.uk Venue: 229LLocation: Great Portland Street, London www.229thevenue.co.uk Academy Music’s Group’s latest live venue has just opened, after a £3.5m investment to create a multi-room venue with a 2,300 capacity room, plus a second 400-600 capacity room – Carling Academy 2 Sheffield Source: Music week
The Revolution Starts Here Brew Up A Storm: On March 11 2009 more than 200 artists including Robbie Williams, Mick Jones, Kate Nash, David Gray and Blur drummer David Rowntree assembled in front of the slogan “FAC: The Revolution Starts Here” Be A Buzz Band: Miike Snow have become one of 2009’s biggest buzz bands without the need for big marketing budgets or promotion schedules Source: Music week
Setup Costs Initial Costs Year 1 Year 2 Year 3 Studio time (mastering) 0 0 0 Mixing expenses 0 0 0 Intellectual property costs 0 0 0 CD production (label creation/Burning/Packaging) 0 0 0 Distribution expenses 0 0 0 Total Setup Costs 0 0 0
Sales Forecasting Sales Forecast Year 1 Year 2 Year 3 Sales Record retailer sales 0 0 0 Live concert record sales 0 0 0 CD sales from website 0 0 0 Contract buy-outs 0 0 0 Total Sales 0 0 0 Direct Cost of Sales Year 1 Year 2 Year 3 Record retailer sales 0 0 0 Live concert record sales 0 0 0 CD sales from website 0 0 0 Contract buy-outs 0 0 0 Subtotal Direct Cost of Sales 0 0 0
Media Schedule Media Schedule January February March April May June July August September October November December Media Channel TV Spots Shows Interviews Radio Press Billboard Online Banners Pop-ups
Go For Goal Define Your Goals (New desired territories/Singles/Album Charts/Honours and Awards) Enter and attend award ceremonies/showcases Understand your Audience MTV Core Viewers Of The 6 Pack Of Channels Initiate distribution of your product via digital providers and physical retailers Define Your Budget/Other assets (Time/Means to reach goals)
Build Demand Windowing Strategies: Limited edition CDs create a window in which fans can acquire additional content (Bonus CD or DVD) Pre-release singles help build demand for the full-length album Combine windowing (digital singles and EPs before an album’s release) with versioning (multiple versions of an album) to better generate revenue from a traditional album release Three broad music release windows: <ul><li>Release window starts in week one with premium channels (mobile tariff and device purchase bundles)
Go to mainstream release channels in the third week (download stores, CD release)
Hit free services (ad-supported services like Spotify and Pandora) in the sixth week - </li></ul>Source: Forester research, music release windows
Go Beyond Go beyond staged release Games and ringtones act as an early release strategy Move beyond the album format Become part of a continual artist-fan relationship Deliver a steady stream of creative output Build direct to fan relationships Leverage the convenience and value of the products that service providers offer to both artists and fans Source: Forester research, music release windows
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