Education Event 2010Education Ireland<br />A presentation By:<br /> Jagran Solutions<br />
Background<br />Education Ireland promotes Ireland as a great destination to get a high quality education and study in Ire...
Brief<br />To Promote , share Education Ireland amongst<br />the relevant Target Audience for Higher Studies<br />in Irela...
Objective<br />To drive Indian Students to their Country Ireland for Higher studies<br />
Platform<br />An Educational Fair <br />For Indian Students so as they can explore the Academic options available in Irela...
Segmentation<br />
Participated Universities <br />
Media Mix Used<br />
Pre Hype<br />Execution Day<br />Post Execution<br />Process @ Glance<br />
Pre Hype<br />15 days prior to the events, we did pre hype via different mediums like:<br /><ul><li>OOH -  ran across all ...
Deployment  of Posters & Distribution of Leaflets - in Colleges to tap graduates  & post graduate followed by in schools t...
Radio spots & Newspaper ads  - were worn with an objective to spread awareness and details about the dates and venue
 30cc ad in Times of India across 4 cities plus 60cc ad in Danik Jagran across 2 cities i.e. Delhi and Lucknow
 On an average 4 spots per day in Radio Mirchi</li></li></ul><li>OOH Pictures<br />
Leaflet Distribution at the touch points pictures<br />
Deployment of Posters - Pictures <br />
Newspaper Ads - Glimpse<br />
Coverage in Jagran Josh Magazine<br />
Radio Spots<br />Please double click on the icons to hear the spots of respective cities<br />
Execution Day<br /><ul><li> Universities of Ireland brought a new world of opportunity for the TG to be a part of globally...
 Students who visited the fair explored academic avenues and got free career consultancy direct from  university counselor
 Venues for the fair of respective 4 cites were :</li></li></ul><li>Creative Treatment<br />University Stalls & Brochure<b...
Brochure<br />
Outcome<br />415 <br />Students<br />Footfalls at the Fair<br />86 <br />Students<br />Lucknow<br />953<br /> Students<br ...
Comparative Analysis <br />Undergraduate Vs Graduate<br />
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Post Activity Report

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  1. 1. Education Event 2010Education Ireland<br />A presentation By:<br /> Jagran Solutions<br />
  2. 2. Background<br />Education Ireland promotes Ireland as a great destination to get a high quality education and study in Ireland<br /> Higher Education in Ireland consists of the universities (with associated colleges of education), institutes of technology, and a number of private independent colleges. <br />The universities and institutes of technology are autonomous and self-governing, but are substantially state-funded<br /> Successive modern governments have continued to regard education as a key priority and investment in this area has been sustained for a long time. This has resulted in one of the highest education participation rates in the world today, which, in turn, has had positive implications for the strong economic growth and development of Ireland<br />
  3. 3. Brief<br />To Promote , share Education Ireland amongst<br />the relevant Target Audience for Higher Studies<br />in Ireland<br />
  4. 4. Objective<br />To drive Indian Students to their Country Ireland for Higher studies<br />
  5. 5. Platform<br />An Educational Fair <br />For Indian Students so as they can explore the Academic options available in Ireland and can excel<br />A point of Contact where they can come, consult, participate and can access to information on Education in Ireland<br />An Opportunity for Higher Studies across various streams <br />
  6. 6. Segmentation<br />
  7. 7. Participated Universities <br />
  8. 8. Media Mix Used<br />
  9. 9. Pre Hype<br />Execution Day<br />Post Execution<br />Process @ Glance<br />
  10. 10. Pre Hype<br />15 days prior to the events, we did pre hype via different mediums like:<br /><ul><li>OOH - ran across all the 4 cities at high visibility and high footfalls areas of respective cities
  11. 11. Deployment of Posters & Distribution of Leaflets - in Colleges to tap graduates & post graduate followed by in schools to tap under graduate students & in markets
  12. 12. Radio spots & Newspaper ads - were worn with an objective to spread awareness and details about the dates and venue
  13. 13. 30cc ad in Times of India across 4 cities plus 60cc ad in Danik Jagran across 2 cities i.e. Delhi and Lucknow
  14. 14. On an average 4 spots per day in Radio Mirchi</li></li></ul><li>OOH Pictures<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19. Leaflet Distribution at the touch points pictures<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. Deployment of Posters - Pictures <br />
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30. Newspaper Ads - Glimpse<br />
  31. 31. Coverage in Jagran Josh Magazine<br />
  32. 32. Radio Spots<br />Please double click on the icons to hear the spots of respective cities<br />
  33. 33. Execution Day<br /><ul><li> Universities of Ireland brought a new world of opportunity for the TG to be a part of globally recognized Universities & Colleges offering internationally recognized courses .
  34. 34. Students who visited the fair explored academic avenues and got free career consultancy direct from university counselor
  35. 35. Venues for the fair of respective 4 cites were :</li></li></ul><li>Creative Treatment<br />University Stalls & Brochure<br />
  36. 36.
  37. 37.
  38. 38.
  39. 39. Brochure<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45. Outcome<br />415 <br />Students<br />Footfalls at the Fair<br />86 <br />Students<br />Lucknow<br />953<br /> Students<br />Pune<br />851<br />Students<br />Delhi<br />Bangalore<br />
  46. 46. Comparative Analysis <br />Undergraduate Vs Graduate<br />
  47. 47.
  48. 48. Post Execution<br />It got prominent Coverage in various Dailies which in turn gave Multiplier effect and widened the reach <br />
  49. 49. Intensification<br />Via Editorial Newspapers <br />
  50. 50. Feedback<br />
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